The Serpstat Insider’s Guide
Everything we know about Serpstat in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Serpstat
The Insider’s Guide
All-in-one SEO platform for research, rank tracking and site audits
Every plan, grade, refund rule and rival among SEO tools, read from Serpstat’s own pages.
Made by Serpstat (part of Fractal) · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Serpstat’s own pages, its app-store listings and our grades. Every fact in it is on Serpstat’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 1 of the 21 other SEO tools we grade
Serpstat is a web-based SEO platform covering keyword research, site and competitor analysis, backlink analysis, daily rank tracking and site audits. Team plans and above add an API, AI tools and an MCP connection for ChatGPT and Claude, and a separate LLM Brand Monitor tracks how AI models describe a brand. Limits are set as searches per day and checks per month.
To get you started, here are 9 things to know about Serpstat, taken from its own pages and our grades.
Daily search credits shared across site, keyword and backlink lookups take some planning, and the reports have a learning curve.
- 1
Best for a cheaper all-in-one SEO suite
But the trial wants a card, and Individual leaves out the API and JavaScript rendering.
- 2
Paid plans start at $50 a month
As its pricing page puts it: $50 per month, billed annually ($69 billed monthly).
- 3
You can try it first
7-day free trial of Individual or Team; card verified with a $1 charge that is returned
- 4
It runs on Web
Web, with a browser extension too.
- 5
Keyword and site analysis
Research keywords and see a domain's organic and paid rankings, with 2,000 to 100,000 results per report by plan.
- 6
Backlink analysis
Look up a site's backlinks, with the same daily search credits shared across site, keyword and link lookups.
- 7
Rank Tracker
Daily updates of organic and paid rankings on desktop and mobile, including competitors, from 10,000 checks a month.
- 8
A 2.0 GPA, above 1 of 21
That is against the other SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Serpstat you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
Serpstat at a glance
- Pricing
- Free trial, from $50 per month, billed annually ($69 billed monthly)
- Free plan
- No
- Free trial
- 7-day free trial of Individual or Team; card verified with a $1 charge that is returned
- Runs on
- Web, Browser extension
- Made by
- Serpstat (part of Fractal), since 2013
- Category
- SEO Tools
- Our grade
- 2.0 GPA, fair
The report card
Best for a cheaper all-in-one SEO suite
Serpstat covers keyword and competitor research, backlinks, daily rank tracking and site audits, with an API, AI tools and an MCP link for ChatGPT and Claude from the Team plan. Individual is $50 a month on yearly billing. But the trial wants a card, and Individual leaves out the API and JavaScript rendering.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Individual is $50 a month on yearly billing ($69 monthly), at the top of this category's middle range, for 1 user, 100 searches a day and 10,000 position checks a month. Team, with 3 users and the API, is $100. |
| Free plan and trial | D | No free plan. The 7-day trial of Individual or Team checks your card with a $1 charge that comes back, then renews into a paid plan unless you cancel. |
| Features | C | Keyword and site research with organic and paid rankings, backlinks, daily rank tracking and audits. The gaps are on Individual: no API, AI tools, keyword lists, batch analysis or JavaScript rendering, and one pool of daily searches for everything. |
| Ease of use | C | No rating on record. Daily search credits shared across site, keyword and backlink lookups take some planning, and the reports have a learning curve. |
| Platforms and integrations | B | Web plus a browser extension, with an API and an MCP connection for ChatGPT and Claude from the Team plan. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Serpstat is for
- Great if you want research, tracking and audits for less than the big names charge
- Good for small agencies wanting several users and an API on one plan
- Handy when you track paid and organic rankings side by side
Who it is not for
- Skip it if you won't hand over a card for a trial, as it takes $1 to check
- Not for you if you need the API on a single-user plan, as it starts on Team
- Tight if you research all day on Individual, at 100 searches a day for everything
Good to know
Good for
- Freelancers who want research, tracking and audits at a lower price
- Small agencies that need several users and an API on one plan
- Teams that track paid and organic rankings together
Worth knowing
- Individual is for one user and has no API, AI tools, keyword lists, batch analysis or JavaScript rendering.
- The trial renews into a paid plan automatically after 7 days unless cancelled.
- White-label reports are only on the Agency plan.
- Daily search credits are shared across site, keyword and backlink lookups.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$50
A month to start
Serpstat is a paid product with a free trial, starting at $50 per month, billed annually ($69 billed monthly).
Individual
$50
per month, billed annually ($69 billed monthly)
1 user, 5 projects, 100 searches a day, 10,000 position checks and 30,000 audit pages a month, 50,000 export rows.
Team
$100
per month, billed annually ($129 billed monthly)
3 users, unlimited projects, 500 searches a day, 50,000 position checks, API, MCP, AI tools, batch analysis and scheduled reports.
Team x2
$169
per month, billed annually ($209 billed monthly)
6 users, 1,000 searches a day, 100,000 position checks, 300,000 audit pages and 500,000 export rows.
Agency
$410
per month, billed annually ($499 billed monthly)
30 users, 5,000 searches a day, 500,000 position checks, 1.5 million audit pages, white-label reports and phone support.
Trying it first
7-day free trial of Individual or Team; card verified with a $1 charge that is returned
Read from serpstat.com on Oct 17, 2026.
Ways to pay less
Annual discount
Save up to 27% with annual billing
Serpstat's pricing page lists Individual at $50 a month billed annually instead of $69, a $228 saving a year, and Agency at $410 instead of $499.
Stated on serpstat.comNonprofit
Discounts for nonprofits on request
Serpstat's pricing FAQ says it offers discounts for nonprofits, enterprises and longer contracts, arranged through its sales team.
Stated on serpstat.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
All-in-one SEO platform for research, rank tracking and site audits. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, keyword research, rank tracking, site audit, backlink analysis.
Keyword and site research with organic and paid rankings, backlinks, daily rank tracking and audits.
- Keyword and site analysis
- Research keywords and see a domain's organic and paid rankings, with 2,000 to 100,000 results per report by plan.
- Backlink analysis
- Look up a site's backlinks, with the same daily search credits shared across site, keyword and link lookups.
- Rank Tracker
- Daily updates of organic and paid rankings on desktop and mobile, including competitors, from 10,000 checks a month.
- Site Audit
- Audit 30,000 to 1.5 million pages a month; JavaScript rendering starts on the Team plan.
- API and MCP
- Team and above include API credits for search, backlink, rank tracking and audit data, and an MCP link for ChatGPT and Claude.
- LLM Brand Monitor
- See how ChatGPT, Claude, Gemini and other AI models talk about your brand and competitors, with trends over time.
Where it runs
- Web
- Browser extension
What it works with
- ChatGPT
- Claude
Serpstat is made by Serpstat (part of Fractal), and has been around since 2013.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
1/21
Other SEO tools it is graded above
Serpstat's GPA of 2.0 is higher than 1 of the 21 other SEO tools we grade, and level with 4.
It stands best on platforms and integrations (B, above 6 of 21) and worst on free plan and trial (D, above 0).
Its paid plans start at $50 a month, against a middle price of $34.45 for the category: 16 of the 21 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 7 tools score higher and cost less.
Each grade against the category
Every bar is all 22 SEO tools we grade, cut by the letter each got. Serpstat’s own letter is outlined.
- CValue for moneyAbove 6 of 21
- DFree plan and trialAbove 0 of 21
- CFeaturesAbove 0 of 21
- CEase of useAbove 0 of 21
- BPlatforms and integrationsAbove 6 of 21
Price against what you get
Each dot is one of 22 SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. Serpstat is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Serpstat you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 16 of the 21 other SEO tools grade higher. It costs $600 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- An index of the links between billions of web pages.
- Daily checks of where your pages rank in search results.
- A crawler that checks every page of a site.
- It plugs into other products, ChatGPT and Claude among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Serpstat’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Semrush, SE Ranking, Ahrefs, Mangools and Ubersuggest
The 5 tools Serpstat is most often weighed against, with where each one differs from it.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Semrush has a free plan. Serpstat does not, though it has a free trial.
- Only Serpstat lists a browser extension.
- 2.2GPA
SE Ranking
Free trial · from $103.20/mo
SEO platform for rank tracking, audits, research and AI visibility.
- Only Serpstat lists a browser extension.
- 2.0GPA
Ahrefs
Free plan · from $29/mo
SEO toolset for backlinks, keyword research, audits and rank tracking.
- Ahrefs has a free plan. Serpstat does not, though it has a free trial.
- Serpstat also covers reports.
- 2.0GPA
Mangools
Free plan · from $37.70/mo
Bundle of five SEO tools led by the KWFinder keyword research app.
- Mangools has a free plan. Serpstat does not, though it has a free trial.
- Serpstat also covers reports and site audit.
- 2.4GPA
Ubersuggest
Free plan · from $29/mo
Low-cost SEO tool for keyword ideas, site audits and rank tracking.
- Ubersuggest has a free plan. Serpstat does not, though it has a free trial.
- Serpstat also covers reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Serpstat free?
No, Serpstat is a paid product, but you can try it first. 7-day free trial of Individual or Team; card verified with a $1 charge that is returned.
How much does Serpstat cost?
Serpstat lists 4 plans. Individual: $50 per month, billed annually ($69 billed monthly).
What platforms does Serpstat work on?
Serpstat is available on Web. It also has a browser extension.
Does Serpstat offer any discounts?
Serpstat publicly lists the following: Save up to 27% with annual billing; Discounts for nonprofits on request.
Does Serpstat have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Serpstat is listed for Web.
Does Serpstat have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Serpstat is listed for Web.
Is Serpstat open source?
Serpstat is not described as open source on its own site, as read on Oct 17, 2026.
Does Serpstat have an API?
Yes. Serpstat offers a public API, according to its own site.
What does Serpstat integrate with?
Serpstat's listing names ChatGPT and Claude. A listing names up to eight integrations, so it may connect to more.
Who makes Serpstat?
Serpstat is made by Serpstat (part of Fractal). It dates from 2013.
What are the alternatives to Serpstat?
The closest alternatives to Serpstat in our directory are Semrush, SE Ranking, Ahrefs, Mangools and Ubersuggest.
How does Serpstat compare with other SEO tools?
Serpstat's GPA of 2.0 is higher than 1 of the 21 other SEO tools we grade, and level with 4.
Is Serpstat good value for money?
ToolGPA grades Serpstat C for value for money. Its paid plans start at $50 a month, against a middle price of $34.45 for the category: 16 of the 21 others that charge start lower.
Could I make my own version of Serpstat?
To replace Serpstat you would be making search volumes for millions of keywords, gathered and kept up to date.
Where this guide comes from
The prices, plans, platforms and features were read from Serpstat’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Serpstat's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Serpstat (part of Fractal). Prices change, so check serpstat.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Serpstat, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/serpstat
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Serpstat: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/serpstat
Know someone choosing between SEO tools?
Send them this guide: toolgpa.com/tools/serpstat/guide
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See our other guides
The best-graded SEO tools after Serpstat, each with an Insider's Guide of its own.
- SEO Tools Insider's GuideEvery one of the 22 SEO tools we grade, compared
- Rank Math Insider's GuideWordPress SEO plugin for meta tags, schema, sitemaps and rank tracking3.0 GPA
- Keywords Everywhere Insider's GuideBrowser extension that shows search volume on the sites you browse2.8 GPA
- NeuronWriter Insider's GuideContent editor that scores drafts against the pages already ranking2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Serpstat’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Serpstat is a trademark of its owner, and this guide is not made, paid for or approved by Serpstat (part of Fractal). Prices and plans change: check serpstat.com before you buy.