Alternatives · SEO
Moz Pro alternatives
Moz Pro compared with 6 alternatives: Semrush, Ahrefs, SE Ranking, Serpstat, Mangools and 1 more.
Moz Pro has a free plan. Paid plans start at $49 per month, billed monthly. 4 of the 6 alternatives are free or have a free plan. 2 more offer a free trial.
6 tools · Listings checked up to Oct 17, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| Moz ProThis tool | Free plan · from $49/mo | Yes | Web, Browser extension |
| Semrush | Free plan · from $117.33/mo | Yes | Web |
| Ahrefs | Free plan · from $29/mo | Yes | Web, Browser extension |
| SE Ranking | Free trial · from $103.20/mo | Trial only | Web |
| Serpstat | Free trial · from $50/mo | Trial only | Web, Browser extension |
| Mangools | Free plan · from $37.70/mo | Yes | Web, Browser extension |
| Similarweb | Free plan · from $125/mo | Yes | Web, Browser extension |
Price against what you get
Moz Pro starts at $49 a month and scores 2.0 out of 4 on features, ease of use and platforms. 1 of the 6 alternatives on this chart scores higher and starts lower: Ahrefs.
Semrush, SE Ranking, Serpstat and Similarweb score higher without starting lower. Mangools starts lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Moz Pro
- Free plan · from $117.33/mo
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
- Semrush starts at $117.33 per month, billed annually ($139 billed monthly). Moz Pro starts at $49 per month, billed monthly.
- Only Moz Pro lists a browser extension.
- Semrush also covers reports.
Suits: Freelancers and in-house marketers who want research, tracking and audits in one account
- Free plan · from $29/mo
Ahrefs
SEO toolset for backlinks, keyword research, audits and rank tracking
- Ahrefs starts at $29 per month, billed monthly. Moz Pro starts at $49 per month, billed monthly.
Suits: SEOs who spend most of their time on backlinks and competitor research
- Free trial · from $103.20/mo
SE Ranking
SEO platform for rank tracking, audits, research and AI visibility
- SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly). Moz Pro starts at $49 per month, billed monthly.
- Moz Pro has a free plan. SE Ranking does not, though it has a free trial.
- Only Moz Pro lists a browser extension.
- SE Ranking also covers reports.
Suits: Agencies and consultants tracking rankings for many client sites
- Free trial · from $50/mo
Serpstat
All-in-one SEO platform for research, rank tracking and site audits
- Serpstat starts at $50 per month, billed annually ($69 billed monthly). Moz Pro starts at $49 per month, billed monthly.
- Moz Pro has a free plan. Serpstat does not, though it has a free trial.
- Serpstat also covers reports.
Suits: Freelancers who want research, tracking and audits at a lower price
- Free plan · from $37.70/mo
Mangools
Bundle of five SEO tools led by the KWFinder keyword research app
- Mangools starts at $37.70 per month, billed annually ($61 billed monthly). Moz Pro starts at $49 per month, billed monthly.
- Moz Pro also covers site audit.
Suits: Bloggers and small-site owners who mainly need keyword research
- Free plan · from $125/mo
Similarweb
Traffic estimates, keyword research and competitor data for any site
- Similarweb starts at $125 per month, billed annually ($199 billed monthly). Moz Pro starts at $49 per month, billed monthly.
Suits: Sizing up a competitor's traffic and where it comes from
Limits worth knowing in Moz Pro
- Standard allows only 150 keyword queries a month, against 5,000 on Medium.
- Extra user seats cost $49 a month each; more campaigns are $10 a month each and 200 more keywords $20.
- The free trial is only for the Medium plan billed monthly, needs a credit card, and ends if you buy an add-on.
- Moz Local, for business listings, and the Moz API are separate products with their own prices.
Common questions
What are the alternatives to Moz Pro?
The alternatives to Moz Pro in this directory are Semrush, Ahrefs, SE Ranking, Serpstat, Mangools and Similarweb. Each one has a side-by-side comparison with Moz Pro.
Is there a free alternative to Moz Pro?
Yes. Semrush, Ahrefs, Mangools and Similarweb have a free plan alongside paid ones.
When were these prices checked?
Every listing on this page was checked on Oct 17, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.