Moz Pro vs Similarweb
We give Moz Pro a 1.8 GPA and Similarweb a 2.0, out of 4.0. Similarweb grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Moz Pro
SEO toolkit for keyword and link research, site crawls and rankings
Similarweb
Traffic estimates, keyword research and competitor data for any site
How we grade them
| 1.8GPAMoz ProWeak | 2.0GPASimilarwebFair | |
|---|---|---|
| Value for money | DStandard is $79 a month billed yearly ($99 monthly), and Moz pitches it at small businesses. That's about twice this category's middle for 1 user, 3 campaigns and 150 keyword queries a month. Proper research room sits on Medium at $143. Starter, at $49, is for one site. | DGraded against the suites it's listed beside. Competitive Intelligence is $125 a month billed yearly ($199 monthly) for 1 user, with traffic data but no SEO tools. That's dearer than Semrush's SEO plan, and keyword research, rank tracking and audits start at $333. |
| Free plan and trial | CA free Moz Community account gives limited use of Keyword Explorer, Link Explorer and MozBar. The trial only covers Medium billed monthly, needs a card, and Moz doesn't say how long it lasts. | CThe free version on similarweb.com and the free browser extension show a high-level sample of any site's traffic and keywords. Good for a quick look, not for real work. There's also a 7-day trial of the self-service plans. |
| Features | CKeyword Explorer, Link Explorer, rank tracking on up to four search engines, Site Crawl, and AI answer tracking across GPT, Gemini, AI Mode and Perplexity. The gap the listing names is on Standard: 150 keyword queries a month runs out fast. | CTraffic and engagement estimates, demographics and channel mix for any site, with SEO, AI and ad intelligence on dearer plans. Things the suites don't do, but the $125 plan has no SEO tools, and other sites' figures are estimates, not their analytics. |
| Ease of use | CNo rating on record. Onboarding tips and fix-it instructions in Site Crawl help beginners, but campaigns still need setting up and there's a fair bit to learn. | CNo rating on record. Typing in a domain is simple, but the platform is big, and reading traffic estimates and channel splits takes some learning. |
| Platforms and integrations | CWeb plus the MozBar Chrome extension. The listing names no integrations, and the Moz API and Moz Local are separate products with their own prices. No desktop or phone app. | BWeb plus a free extension for Chrome, Edge, Firefox and Opera. It connects to Looker Studio, Excel, Salesforce, HubSpot, Snowflake, Tableau and Power BI, but only on business packages with API access. No desktop or phone app. |
| Best for | guided SEO for small businesses new to it | sizing up a competitor's traffic |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Moz Pro and Similarweb. How we grade
Price against what you get
Moz Pro starts at $49 a month and scores 2.0 out of 4 on features, ease of use and platforms. Similarweb starts at $125 a month and scores 2.3.
Similarweb scores higher, and starts $76 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, 10 score higher than Moz Pro for less, and 9 score higher than Similarweb for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Moz Pro starts at $49 per month, billed monthly. Similarweb starts at $125 per month, billed annually ($199 billed monthly).
At a glance
| Moz Pro | Similarweb | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $49 per month, billed monthly | $125 per month, billed annually ($199 billed monthly) |
| Free plan | Free Moz Community account: limited use of Keyword Explorer, Link Explorer and the MozBar extension. | Free version on similarweb.com and a free browser extension: a high-level sample of traffic, keyword and ranking data for any site, without the deeper drill-downs. |
| Free trial | Free trial of the Medium plan billed monthly; credit card required, length not stated | 7-day free trial of the self-service plans |
| Web | ||
| Browser extension | ||
| Made by | SEOMoz, Inc. | Similarweb |
| Price read from | moz.com | similarweb.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Moz Pro
- Small businesses and beginners who want guided SEO with onboarding tips
- Teams that need two or three users without paying per seat
- Marketers who want rank tracking and AI answer tracking in one plan
Similarweb
- Sizing up a competitor's traffic and where it comes from
- Market researchers and analysts comparing many websites
- Marketing teams that want SEO, ads and traffic data in one place
Worth knowing
Moz Pro
- Standard allows only 150 keyword queries a month, against 5,000 on Medium.
- Extra user seats cost $49 a month each; more campaigns are $10 a month each and 200 more keywords $20.
- The free trial is only for the Medium plan billed monthly, needs a credit card, and ends if you buy an add-on.
- Moz Local, for business listings, and the Moz API are separate products with their own prices.
Similarweb
- Self-service plans cover one user and 3 or 6 months of history; extra seats and up to 37 months of history come in custom packages sold through sales.
- Keyword research, rank tracking, site audit and backlinks start with the $333 plan; the $125 plan covers traffic and competitor analysis only.
- The API, data feeds and integrations such as Looker Studio, Excel and Salesforce need a business package with API access.
- Traffic figures for other people's sites are Similarweb's estimates, not those sites' own analytics.
Key features
Moz Pro
- Keyword Explorer
- Research keywords by topic or by the site that ranks for them; monthly query limits run from 150 on Standard to 15,000 on Large.
- Link Explorer
- Look up any site's backlinks, with 5,000 to 70,000 backlink queries a month and lists for tracking links you have built.
- Campaigns and rank tracking
- Each campaign tracks one site and three competitors, with keyword rankings on desktop and mobile across up to four search engines.
- Site Crawl
- Audit a site for technical errors with instructions for fixing them, and re-crawl on demand to check the fixes.
- AI visibility tracking
- Track prompts weekly across GPT, Gemini, Google AI Mode and Perplexity, with citations and sentiment, plus AI-written content briefs.
- MozBar Premium
- The full version of Moz's Chrome extension shows SEO metrics and on-page elements for any page or search result as you browse.
Similarweb
- Website traffic and engagement
- Estimated visits, engagement, audience demographics and marketing channel mix for any website, set side by side with competitors.
- Keyword research and rank tracking
- Keyword research, keyword gap analysis and a rank tracker with SERP analysis, included from the Competitive Intel & SEO & AEO plan.
- Site audit and backlinks
- Technical site audits and backlink data sit in the same SEO bundle, alongside an organic search overview of any domain.
- AI brand visibility
- Tracks how a brand appears in AI chatbot answers, with 150 tracked prompts, sentiment and citation analysis, and traffic arriving from AI tools.
- Ad intelligence
- The top self-service plan shows competitors' ad creatives and campaigns, search and display ads, advertiser demand signals and ad spend.
- Free browser extension
- Shows traffic, AI chatbot visits, top keywords and ranking for the site in the current tab, on Chrome, Edge, Firefox and Opera.
Plans
Moz Pro
Free account$0
Moz Community account with limited access to Keyword Explorer, Link Explorer and MozBar.
Starter$49
per month, billed monthly
Entry-level plan for individuals managing a single website.
Standard$79
per month, billed yearly ($99 billed monthly)
1 user, 3 campaigns, 300 tracked keywords, 100,000 pages crawled a week, 150 keyword queries a month and 150 tracked AI prompts.
Medium$143
per month, billed yearly ($179 billed monthly)
2 users, 10 campaigns, 1,500 tracked keywords, 500,000 pages crawled a week, 5,000 keyword queries and 300 AI prompts.
Large$239
per month, billed yearly ($299 billed monthly)
3 users, 25 campaigns, 3,000 tracked keywords, 1.25 million pages crawled a week, 15,000 keyword queries and 600 AI prompts.
EnterpriseCustom
For enterprise businesses and agencies; priced by talking to Moz.
Similarweb
Competitive Intelligence$125
per month, billed annually ($199 billed monthly)
1 user and 3 months of history: traffic and engagement, demographics, marketing channels and competitor alerts. No SEO tools.
Competitive Intel & SEO & AEO$333
per month, billed annually ($399 billed monthly)
1 user and 6 months of history. Adds keyword research, rank tracking, site audit, backlinks and 150 tracked AI chatbot prompts.
Competitive Intel, SEO & AEO & Ads$542
per month, billed annually ($649 billed monthly)
Everything in the SEO plan plus ad intelligence: creatives, search and display ads, advertiser demand and ad spend. 1 user.
Businesses & EnterprisesCustom
Sold through sales: more seats, up to 37 months of history, country-level data, AI Studio, API, data feeds, SSO and managed services.
Ways to pay less
Moz Pro
- Annual discount
Save 20% with yearly billing
Moz's pricing page lists Standard, Medium and Large at 20% less when paid yearly, for example Medium at $143 a month instead of $179.
- Nonprofit
50% off for registered nonprofits
Registered 501(c)(3) nonprofits get 50% off the regular monthly price, or 30% off the listed yearly price, by sending proof to Moz's Help Team.
Similarweb
- Annual discount
Lower monthly rate with annual billing
Billed annually, Competitive Intelligence is $125 a month instead of $199, the SEO plan $333 instead of $399, and the Ads plan $542 instead of $649.
