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Serpstat vs Similarweb

We give Serpstat and Similarweb the same GPA: 2.0 out of 4.0. Serpstat grades higher on value for money. Similarweb grades higher on the free plan. They get the same grade on features, ease of use and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

Serpstat

All-in-one SEO platform for research, rank tracking and site audits

Free trial · from $50/mo
Full detailsserpstat.com

Similarweb

Traffic estimates, keyword research and competitor data for any site

Free plan · from $125/mo
Full detailssimilarweb.com

How we grade them

2.0GPASerpstatFair2.0GPASimilarwebFair
Value for money
CIndividual is $50 a month on yearly billing ($69 monthly), at the top of this category's middle range, for 1 user, 100 searches a day and 10,000 position checks a month. Team, with 3 users and the API, is $100.
DGraded against the suites it's listed beside. Competitive Intelligence is $125 a month billed yearly ($199 monthly) for 1 user, with traffic data but no SEO tools. That's dearer than Semrush's SEO plan, and keyword research, rank tracking and audits start at $333.
Free plan and trial
DNo free plan. The 7-day trial of Individual or Team checks your card with a $1 charge that comes back, then renews into a paid plan unless you cancel.
CThe free version on similarweb.com and the free browser extension show a high-level sample of any site's traffic and keywords. Good for a quick look, not for real work. There's also a 7-day trial of the self-service plans.
Features
CKeyword and site research with organic and paid rankings, backlinks, daily rank tracking and audits. The gaps are on Individual: no API, AI tools, keyword lists, batch analysis or JavaScript rendering, and one pool of daily searches for everything.
CTraffic and engagement estimates, demographics and channel mix for any site, with SEO, AI and ad intelligence on dearer plans. Things the suites don't do, but the $125 plan has no SEO tools, and other sites' figures are estimates, not their analytics.
Ease of use
CNo rating on record. Daily search credits shared across site, keyword and backlink lookups take some planning, and the reports have a learning curve.
CNo rating on record. Typing in a domain is simple, but the platform is big, and reading traffic estimates and channel splits takes some learning.
Platforms and integrations
BWeb plus a browser extension, with an API and an MCP connection for ChatGPT and Claude from the Team plan. No desktop or phone app.
BWeb plus a free extension for Chrome, Edge, Firefox and Opera. It connects to Looker Studio, Excel, Salesforce, HubSpot, Snowflake, Tableau and Power BI, but only on business packages with API access. No desktop or phone app.
Best fora cheaper all-in-one SEO suitesizing up a competitor's traffic

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Serpstat and Similarweb. How we grade

Price against what you get

Serpstat starts at $50 a month and scores 2.3 out of 4 on features, ease of use and platforms. Similarweb starts at $125 a month and scores 2.3.

They score the same, and Serpstat starts $75 a month lower. Of the other SEO tools on the chart, 7 score higher than Serpstat for less, and 9 score higher than Similarweb for less.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0$5$10$20$50$100$200More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessSerpstatSimilarweb

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of SEO tools, and the best at every price

Where they differ

  • Serpstat starts at $50 per month, billed annually ($69 billed monthly). Similarweb starts at $125 per month, billed annually ($199 billed monthly).
  • Similarweb has a free plan. Serpstat does not, though it has a free trial.
  • Serpstat also covers reports.
In commonWebBrowser extensionPublic APIAI featuresKeyword researchRank trackingSite auditBacklink analysis

At a glance

SerpstatSimilarweb
PricingFree trialFree plan
Starts at$50 per month, billed annually ($69 billed monthly)$125 per month, billed annually ($199 billed monthly)
Free planNoneFree version on similarweb.com and a free browser extension: a high-level sample of traffic, keyword and ranking data for any site, without the deeper drill-downs.
Free trial7-day free trial of Individual or Team; card verified with a $1 charge that is returned7-day free trial of the self-service plans
Web
Browser extension
Made bySerpstat (part of Fractal)Similarweb
Price read fromserpstat.comsimilarweb.com
CheckedOct 17, 2026Oct 17, 2026

Who each one suits

Serpstat

  • Freelancers who want research, tracking and audits at a lower price
  • Small agencies that need several users and an API on one plan
  • Teams that track paid and organic rankings together

Similarweb

  • Sizing up a competitor's traffic and where it comes from
  • Market researchers and analysts comparing many websites
  • Marketing teams that want SEO, ads and traffic data in one place

Worth knowing

Serpstat

  • Individual is for one user and has no API, AI tools, keyword lists, batch analysis or JavaScript rendering.
  • The trial renews into a paid plan automatically after 7 days unless cancelled.
  • White-label reports are only on the Agency plan.
  • Daily search credits are shared across site, keyword and backlink lookups.

Similarweb

  • Self-service plans cover one user and 3 or 6 months of history; extra seats and up to 37 months of history come in custom packages sold through sales.
  • Keyword research, rank tracking, site audit and backlinks start with the $333 plan; the $125 plan covers traffic and competitor analysis only.
  • The API, data feeds and integrations such as Looker Studio, Excel and Salesforce need a business package with API access.
  • Traffic figures for other people's sites are Similarweb's estimates, not those sites' own analytics.

Key features

Serpstat

Keyword and site analysis
Research keywords and see a domain's organic and paid rankings, with 2,000 to 100,000 results per report by plan.
Backlink analysis
Look up a site's backlinks, with the same daily search credits shared across site, keyword and link lookups.
Rank Tracker
Daily updates of organic and paid rankings on desktop and mobile, including competitors, from 10,000 checks a month.
Site Audit
Audit 30,000 to 1.5 million pages a month; JavaScript rendering starts on the Team plan.
API and MCP
Team and above include API credits for search, backlink, rank tracking and audit data, and an MCP link for ChatGPT and Claude.
LLM Brand Monitor
See how ChatGPT, Claude, Gemini and other AI models talk about your brand and competitors, with trends over time.

Similarweb

Website traffic and engagement
Estimated visits, engagement, audience demographics and marketing channel mix for any website, set side by side with competitors.
Keyword research and rank tracking
Keyword research, keyword gap analysis and a rank tracker with SERP analysis, included from the Competitive Intel & SEO & AEO plan.
Site audit and backlinks
Technical site audits and backlink data sit in the same SEO bundle, alongside an organic search overview of any domain.
AI brand visibility
Tracks how a brand appears in AI chatbot answers, with 150 tracked prompts, sentiment and citation analysis, and traffic arriving from AI tools.
Ad intelligence
The top self-service plan shows competitors' ad creatives and campaigns, search and display ads, advertiser demand signals and ad spend.
Free browser extension
Shows traffic, AI chatbot visits, top keywords and ranking for the site in the current tab, on Chrome, Edge, Firefox and Opera.

Plans

Serpstat

  • Individual$50

    per month, billed annually ($69 billed monthly)

    1 user, 5 projects, 100 searches a day, 10,000 position checks and 30,000 audit pages a month, 50,000 export rows.

  • Team$100

    per month, billed annually ($129 billed monthly)

    3 users, unlimited projects, 500 searches a day, 50,000 position checks, API, MCP, AI tools, batch analysis and scheduled reports.

  • Team x2$169

    per month, billed annually ($209 billed monthly)

    6 users, 1,000 searches a day, 100,000 position checks, 300,000 audit pages and 500,000 export rows.

  • Agency$410

    per month, billed annually ($499 billed monthly)

    30 users, 5,000 searches a day, 500,000 position checks, 1.5 million audit pages, white-label reports and phone support.

Similarweb

  • Competitive Intelligence$125

    per month, billed annually ($199 billed monthly)

    1 user and 3 months of history: traffic and engagement, demographics, marketing channels and competitor alerts. No SEO tools.

  • Competitive Intel & SEO & AEO$333

    per month, billed annually ($399 billed monthly)

    1 user and 6 months of history. Adds keyword research, rank tracking, site audit, backlinks and 150 tracked AI chatbot prompts.

  • Competitive Intel, SEO & AEO & Ads$542

    per month, billed annually ($649 billed monthly)

    Everything in the SEO plan plus ad intelligence: creatives, search and display ads, advertiser demand and ad spend. 1 user.

  • Businesses & EnterprisesCustom

    Sold through sales: more seats, up to 37 months of history, country-level data, AI Studio, API, data feeds, SSO and managed services.

Ways to pay less

Serpstat

  • Annual discount

    Save up to 27% with annual billing

    Serpstat's pricing page lists Individual at $50 a month billed annually instead of $69, a $228 saving a year, and Agency at $410 instead of $499.

  • Nonprofit

    Discounts for nonprofits on request

    Serpstat's pricing FAQ says it offers discounts for nonprofits, enterprises and longer contracts, arranged through its sales team.

Similarweb

  • Annual discount

    Lower monthly rate with annual billing

    Billed annually, Competitive Intelligence is $125 a month instead of $199, the SEO plan $333 instead of $399, and the Ads plan $542 instead of $649.

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