SE Ranking vs Similarweb
We give SE Ranking a 2.2 GPA and Similarweb a 2.0, out of 4.0. SE Ranking grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SE Ranking
SEO platform for rank tracking, audits, research and AI visibility
Similarweb
Traffic estimates, keyword research and competitor data for any site
How we grade them
| 2.2GPASE RankingFair | 2.0GPASimilarwebFair | |
|---|---|---|
| Value for money | DCore is $103.20 a month billed yearly ($129 monthly), and it's the cheapest self-serve plan. That's well above this category's middle, for one manager seat; extra seats start at $16. In fairness, 10 projects and 2,000 keywords tracked daily is a lot for the money. | DGraded against the suites it's listed beside. Competitive Intelligence is $125 a month billed yearly ($199 monthly) for 1 user, with traffic data but no SEO tools. That's dearer than Semrush's SEO plan, and keyword research, rank tracking and audits start at $333. |
| Free plan and trial | CNo free plan, but the 14-day trial needs no card and is generous: 10 projects, 750 keywords and 20 AI prompts a day. Payments are non-refundable after that, so use the trial properly. | CThe free version on similarweb.com and the free browser extension show a high-level sample of any site's traffic and keywords. Good for a quick look, not for real work. There's also a 7-day trial of the self-service plans. |
| Features | BDaily rank tracking with share of voice, keyword, competitor and backlink research with no caps on either plan, audits of 250,000 pages a month, reports, listings in 100+ directories, AI answer tracking and API credits. The whole job. | CTraffic and engagement estimates, demographics and channel mix for any site, with SEO, AI and ad intelligence on dearer plans. Things the suites don't do, but the $125 plan has no SEO tools, and other sites' figures are estimates, not their analytics. |
| Ease of use | CNo rating on record. It's tidy, but projects, keyword lists and reports all need setting up before the tool pays off. | CNo rating on record. Typing in a domain is simple, but the platform is big, and reading traffic estimates and channel splits takes some learning. |
| Platforms and integrations | BWeb only, connected to Looker Studio, Google Analytics, Search Console, Matomo, n8n, Make and Claude, with 25,000 API credits a month and MCP on Core. No desktop or phone app. | BWeb plus a free extension for Chrome, Edge, Firefox and Opera. It connects to Looker Studio, Excel, Salesforce, HubSpot, Snowflake, Tableau and Power BI, but only on business packages with API access. No desktop or phone app. |
| Best for | tracking rankings across many client sites | sizing up a competitor's traffic |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SE Ranking and Similarweb. How we grade
Price against what you get
SE Ranking starts at $103.20 a month and scores 2.7 out of 4 on features, ease of use and platforms. Similarweb starts at $125 a month and scores 2.3.
SE Ranking scores higher and starts $21.80 a month lower. Of the other SEO tools on the chart, none scores higher than SE Ranking for less, and 9 score higher than Similarweb for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly). Similarweb starts at $125 per month, billed annually ($199 billed monthly).
- Similarweb has a free plan. SE Ranking does not, though it has a free trial.
- Only Similarweb lists a browser extension.
- SE Ranking also covers reports.
At a glance
| SE Ranking | Similarweb | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $103.20 per month, billed annually ($129 billed monthly) | $125 per month, billed annually ($199 billed monthly) |
| Free plan | None | Free version on similarweb.com and a free browser extension: a high-level sample of traffic, keyword and ranking data for any site, without the deeper drill-downs. |
| Free trial | 14-day free trial, no credit card required; 10 projects, 750 keywords and 20 AI prompts a day | 7-day free trial of the self-service plans |
| Web | ||
| Browser extension | ||
| Made by | SER Acquisition Inc. | Similarweb |
| Price read from | seranking.com | similarweb.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
SE Ranking
- Agencies and consultants tracking rankings for many client sites
- Small marketing teams that want research, audits and tracking at a lower entry price
- SEOs who want to try every tool for two weeks without a card
Similarweb
- Sizing up a competitor's traffic and where it comes from
- Market researchers and analysts comparing many websites
- Marketing teams that want SEO, ads and traffic data in one place
Worth knowing
SE Ranking
- Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
- White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
- Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
- Payments are non-refundable except where the service was not delivered as promised.
Similarweb
- Self-service plans cover one user and 3 or 6 months of history; extra seats and up to 37 months of history come in custom packages sold through sales.
- Keyword research, rank tracking, site audit and backlinks start with the $333 plan; the $125 plan covers traffic and competitor analysis only.
- The API, data feeds and integrations such as Looker Studio, Excel and Salesforce need a business package with API access.
- Traffic figures for other people's sites are Similarweb's estimates, not those sites' own analytics.
Key features
SE Ranking
- Rank Tracker
- Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.
- Keyword, competitor and backlink research
- Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.
- Website audit
- Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.
- AI visibility tracking
- Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.
- Reports and local SEO
- Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.
- API and MCP
- Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.
Similarweb
- Website traffic and engagement
- Estimated visits, engagement, audience demographics and marketing channel mix for any website, set side by side with competitors.
- Keyword research and rank tracking
- Keyword research, keyword gap analysis and a rank tracker with SERP analysis, included from the Competitive Intel & SEO & AEO plan.
- Site audit and backlinks
- Technical site audits and backlink data sit in the same SEO bundle, alongside an organic search overview of any domain.
- AI brand visibility
- Tracks how a brand appears in AI chatbot answers, with 150 tracked prompts, sentiment and citation analysis, and traffic arriving from AI tools.
- Ad intelligence
- The top self-service plan shows competitors' ad creatives and campaigns, search and display ads, advertiser demand signals and ad spend.
- Free browser extension
- Shows traffic, AI chatbot visits, top keywords and ranking for the site in the current tab, on Chrome, Edge, Firefox and Opera.
Plans
SE Ranking
Core$103.20
per month, billed annually ($129 billed monthly)
1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.
Growth$223.20
per month, billed annually ($279 billed monthly)
3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.
EnterpriseCustom
Custom limits and terms, full API and advanced integrations, through sales.
Similarweb
Competitive Intelligence$125
per month, billed annually ($199 billed monthly)
1 user and 3 months of history: traffic and engagement, demographics, marketing channels and competitor alerts. No SEO tools.
Competitive Intel & SEO & AEO$333
per month, billed annually ($399 billed monthly)
1 user and 6 months of history. Adds keyword research, rank tracking, site audit, backlinks and 150 tracked AI chatbot prompts.
Competitive Intel, SEO & AEO & Ads$542
per month, billed annually ($649 billed monthly)
Everything in the SEO plan plus ad intelligence: creatives, search and display ads, advertiser demand and ad spend. 1 user.
Businesses & EnterprisesCustom
Sold through sales: more seats, up to 37 months of history, country-level data, AI Studio, API, data feeds, SSO and managed services.
Ways to pay less
SE Ranking
- Annual discount
Save 20% with annual billing
SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.
Similarweb
- Annual discount
Lower monthly rate with annual billing
Billed annually, Competitive Intelligence is $125 a month instead of $199, the SEO plan $333 instead of $399, and the Ads plan $542 instead of $649.
