Moz Pro vs STAT Search Analytics (2026): which should you pick?

Pick Moz Pro if

• Fits if you're new to SEO and want crawl reports that say what to fix
• Works for a team of two or three on Medium or Large, where those seats are included

Look elsewhere if

• Tight if you research keywords every day, as Standard stops at 150 queries a month against 5,000 on Medium
• Pricey if you grow: extra seats are $49 a month each, more campaigns $10 each and 200 more keywords $20
• Watch out: the trial covers only Medium billed monthly, needs a card, has no stated length and ends if you buy an add-on
• Skip it if you need the API or business listings, as the Moz API and Moz Local are separate products with their own prices
• Not for you if you want a desktop or phone app or integrations; it is web plus the MozBar extension

Pick STAT Search Analytics if

• Fits if you track tens of thousands of keywords across many markets
• Works for analysts who want raw results-page data in their own warehouse

Look elsewhere if

• Pricey if you're a small site, as tracking starts at $360 a month for 3,000 keywords
• Not for you if you want to look around first, since there's no pricing page, free plan or trial, only a demo
• Skip it if you need Bing or YouTube rankings, as its tracking pages only describe Google
• Watch out: daily keywords and weekly AI prompts share one quota, so prompts eat into your keyword count
• Watch out: a daily SERP archive for your site and Google ads data are paid add-ons, and there's no phone app

Moz Pro

• Standard allows only 150 keyword queries a month, against 5,000 on Medium.
• Extra user seats cost $49 a month each; more campaigns are $10 a month each and 200 more keywords $20.
• The free trial is only for the Medium plan billed monthly, needs a credit card, and ends if you buy an add-on.
• Moz Local, for business listings, and the Moz API are separate products with their own prices.

STAT Search Analytics

• There is no pricing page, free plan or free trial; the starting price is given on the demo request page and plans are set up after a walkthrough.
• Keywords tracked daily and prompts tracked weekly share one quota, starting at 3,000.
• A daily archive of raw or parsed SERPs for your site and Google ads data are paid add-on services.
• Its tracking pages describe Google results only; no other search engines are named.

Moz Pro

Keyword Explorer

Research keywords by topic or by the site that ranks for them; monthly query limits run from 150 on Standard to 15,000 on Large.

Link Explorer

Look up any site's backlinks, with 5,000 to 70,000 backlink queries a month and lists for tracking links you have built.

Campaigns and rank tracking

Each campaign tracks one site and three competitors, with keyword rankings on desktop and mobile across up to four search engines.

Site Crawl

Audit a site for technical errors with instructions for fixing them, and re-crawl on demand to check the fixes.

AI visibility tracking

Track prompts weekly across GPT, Gemini, Google AI Mode and Perplexity, with citations and sentiment, plus AI-written content briefs.

MozBar Premium

The full version of Moz's Chrome extension shows SEO metrics and on-page elements for any page or search result as you browse.

STAT Search Analytics

Daily SERP tracking

Google rankings every day, in any location, on desktop and mobile, with the full HTML of each results page saved for every keyword.

AI brand visibility

Tracks prompts in ChatGPT, AI Mode, Gemini, Perplexity and Claude, with full responses, cited sources, sentiment and competitor brands.

SERP features and AI Overviews

Parses more than 75 SERP feature types, including AI Overviews and the sources they cite, alongside pixel position data.

Share of voice and segments

Unlimited custom tags and rule-based dynamic tags slice keywords by product, topic or intent for share of voice reports and alerts.

Keyword suggestions

Suggestions drawn from Moz Keyword Explorer's database of 1.25 billion keywords, sortable by volume and relevance, with no usage limit.

Exports, API and BigQuery

CSV and scheduled reports, pre-built Google Data Studio connectors, a BigQuery connector and an API included at no extra charge.

Moz Pro

• Free account$0

  Moz Community account with limited access to Keyword Explorer, Link Explorer and MozBar.

• Starter$49

  per month, billed monthly

  Entry-level plan for individuals managing a single website.

• Standard$79

  per month, billed yearly ($99 billed monthly)

  1 user, 3 campaigns, 300 tracked keywords, 100,000 pages crawled a week, 150 keyword queries a month and 150 tracked AI prompts.

• Medium$143

  per month, billed yearly ($179 billed monthly)

  2 users, 10 campaigns, 1,500 tracked keywords, 500,000 pages crawled a week, 5,000 keyword queries and 300 AI prompts.

• Large$239

  per month, billed yearly ($299 billed monthly)

  3 users, 25 campaigns, 3,000 tracked keywords, 1.25 million pages crawled a week, 15,000 keyword queries and 600 AI prompts.

• EnterpriseCustom

  For enterprise businesses and agencies; priced by talking to Moz.

STAT Search Analytics

• Entry quota$360

  per month for 3,000 daily keywords or weekly prompts

  Sold after a demo. Daily Google tracking with full SERP HTML, AI brand visibility, competitor and share of voice data, API and BigQuery included.

• Larger quotasCustom

  Bigger keyword and prompt quotas, priced by the sales team; STAT says it scales to millions of keywords.

Moz Pro

• Annual discount

  Save 20% with yearly billing

  Moz's pricing page lists Standard, Medium and Large at 20% less when paid yearly, for example Medium at $143 a month instead of $179.

• Nonprofit

  50% off for registered nonprofits

  Registered 501(c)(3) nonprofits get 50% off the regular monthly price, or 30% off the listed yearly price, by sending proof to Moz's Help Team.

STAT Search Analytics

No public discounts listed.