The Moz Pro Insider’s Guide
Everything we know about Moz Pro in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Moz Pro
The Insider’s Guide
SEO toolkit for keyword and link research, site crawls and rankings
Every plan, grade, refund rule and rival among SEO tools, read from Moz Pro’s own pages.
Made by SEOMoz, Inc. · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Moz Pro’s own pages, its app-store listings and our grades. Every fact in it is on Moz Pro’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 0 of the 21 other SEO tools we grade
Moz Pro is a web-based SEO toolkit from Moz. It combines Keyword Explorer and Link Explorer for research with campaigns that track a site's rankings against competitors, crawl it for technical errors and produce reports. Newer plans add tracking of how a brand shows up in AI chat answers, and paid plans include the MozBar Chrome extension.
To get you started, here are 9 things to know about Moz Pro, taken from its own pages and our grades.
Onboarding tips and fix-it instructions in Site Crawl help beginners, but campaigns still need setting up and there's a fair bit to learn.
- 1
Best for guided SEO for small businesses new to it
Moz Pro bundles keyword and link research, rank tracking against three competitors, site crawls and AI answer tracking, with the MozBar extension thrown in.
- 2
Paid plans start at $49 a month
As its pricing page puts it: $49 per month, billed monthly.
- 3
There is a free plan
Free Moz Community account: limited use of Keyword Explorer, Link Explorer and the MozBar extension.
- 4
It runs on Web
Web, with a browser extension too.
- 5
Keyword Explorer
Research keywords by topic or by the site that ranks for them; monthly query limits run from 150 on Standard to 15,000 on Large.
- 6
Link Explorer
Look up any site's backlinks, with 5,000 to 70,000 backlink queries a month and lists for tracking links you have built.
- 7
Campaigns and rank tracking
Each campaign tracks one site and three competitors, with keyword rankings on desktop and mobile across up to four search engines.
- 8
A 1.8 GPA, above 0 of 21
That is against the other SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Moz Pro you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
Moz Pro at a glance
- Pricing
- Free plan, from $49 per month, billed monthly
- Free plan
- Yes
- Free trial
- Free trial of the Medium plan billed monthly; credit card required, length not stated
- Runs on
- Web, Browser extension
- Made by
- SEOMoz, Inc.
- Category
- SEO Tools
- Our grade
- 1.8 GPA, weak
The report card
Best for guided SEO for small businesses new to it
Moz Pro bundles keyword and link research, rank tracking against three competitors, site crawls and AI answer tracking, with the MozBar extension thrown in. Standard, the plan aimed at small businesses, is $79 a month on yearly billing. The trouble is it allows just 150 keyword queries a month, and 5,000 means Medium at $143.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Standard is $79 a month billed yearly ($99 monthly), and Moz pitches it at small businesses. That's about twice this category's middle for 1 user, 3 campaigns and 150 keyword queries a month. Proper research room sits on Medium at $143. Starter, at $49, is for one site. |
| Free plan and trial | C | A free Moz Community account gives limited use of Keyword Explorer, Link Explorer and MozBar. The trial only covers Medium billed monthly, needs a card, and Moz doesn't say how long it lasts. |
| Features | C | Keyword Explorer, Link Explorer, rank tracking on up to four search engines, Site Crawl, and AI answer tracking across GPT, Gemini, AI Mode and Perplexity. The gap the listing names is on Standard: 150 keyword queries a month runs out fast. |
| Ease of use | C | No rating on record. Onboarding tips and fix-it instructions in Site Crawl help beginners, but campaigns still need setting up and there's a fair bit to learn. |
| Platforms and integrations | C | Web plus the MozBar Chrome extension. The listing names no integrations, and the Moz API and Moz Local are separate products with their own prices. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Moz Pro is for
- Great if you're new to SEO and want a tool that explains what to fix
- Good for small teams who want two or three users without paying per seat, on Medium or Large
- Handy when you want keyword rankings and AI answer tracking on one plan
Who it is not for
- Tight if you research keywords every day, as Standard stops at 150 queries a month
- Pricey if you just want the basics, at $79 a month on yearly billing
- Skip it if you want to try before paying, since the trial needs a card and only covers Medium
Good to know
Good for
- Small businesses and beginners who want guided SEO with onboarding tips
- Teams that need two or three users without paying per seat
- Marketers who want rank tracking and AI answer tracking in one plan
Worth knowing
- Standard allows only 150 keyword queries a month, against 5,000 on Medium.
- Extra user seats cost $49 a month each; more campaigns are $10 a month each and 200 more keywords $20.
- The free trial is only for the Medium plan billed monthly, needs a credit card, and ends if you buy an add-on.
- Moz Local, for business listings, and the Moz API are separate products with their own prices.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$49
A month to start. There is a free plan too
Moz Pro has a free plan. Paid plans start at $49 per month, billed monthly.
A free Moz Community account gives limited use of Keyword Explorer, Link Explorer and MozBar.
Free account
$0
Moz Community account with limited access to Keyword Explorer, Link Explorer and MozBar.
Starter
$49
per month, billed monthly
Entry-level plan for individuals managing a single website.
Standard
$79
per month, billed yearly ($99 billed monthly)
1 user, 3 campaigns, 300 tracked keywords, 100,000 pages crawled a week, 150 keyword queries a month and 150 tracked AI prompts.
Medium
$143
per month, billed yearly ($179 billed monthly)
2 users, 10 campaigns, 1,500 tracked keywords, 500,000 pages crawled a week, 5,000 keyword queries and 300 AI prompts.
Large
$239
per month, billed yearly ($299 billed monthly)
3 users, 25 campaigns, 3,000 tracked keywords, 1.25 million pages crawled a week, 15,000 keyword queries and 600 AI prompts.
Enterprise
Custom
For enterprise businesses and agencies; priced by talking to Moz.
The free plan
Free Moz Community account: limited use of Keyword Explorer, Link Explorer and the MozBar extension.
Trying it first
Free trial of the Medium plan billed monthly; credit card required, length not stated
Read from moz.com on Oct 17, 2026.
Ways to pay less
Annual discount
Save 20% with yearly billing
Moz's pricing page lists Standard, Medium and Large at 20% less when paid yearly, for example Medium at $143 a month instead of $179.
Stated on moz.comNonprofit
50% off for registered nonprofits
Registered 501(c)(3) nonprofits get 50% off the regular monthly price, or 30% off the listed yearly price, by sending proof to Moz's Help Team.
Stated on moz.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
SEO toolkit for keyword and link research, site crawls and rankings. Here is what it does, as its own site describes it, and what it covers: public API, AI features, keyword research, rank tracking, site audit, backlink analysis.
The listing names no integrations, and the Moz API and Moz Local are separate products with their own prices.
- Keyword Explorer
- Research keywords by topic or by the site that ranks for them; monthly query limits run from 150 on Standard to 15,000 on Large.
- Link Explorer
- Look up any site's backlinks, with 5,000 to 70,000 backlink queries a month and lists for tracking links you have built.
- Campaigns and rank tracking
- Each campaign tracks one site and three competitors, with keyword rankings on desktop and mobile across up to four search engines.
- Site Crawl
- Audit a site for technical errors with instructions for fixing them, and re-crawl on demand to check the fixes.
- AI visibility tracking
- Track prompts weekly across GPT, Gemini, Google AI Mode and Perplexity, with citations and sentiment, plus AI-written content briefs.
- MozBar Premium
- The full version of Moz's Chrome extension shows SEO metrics and on-page elements for any page or search result as you browse.
Where it runs
- Web
- Browser extension
What it works with
Its own pages name no integrations.
Moz Pro is made by SEOMoz, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/21
Other SEO tools it is graded above
Moz Pro's GPA of 1.8 is higher than 0 of the 21 other SEO tools we grade.
It stands best on free plan and trial (C, above 2 of 21) and worst on value for money (D, above 0).
Its paid plans start at $49 a month, against a middle price of $34.45 for the category: 13 of the 21 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 10 tools score higher and cost less.
Each grade against the category
Every bar is all 22 SEO tools we grade, cut by the letter each got. Moz Pro’s own letter is outlined.
- DValue for moneyAbove 0 of 21
- CFree plan and trialAbove 2 of 21
- CFeaturesAbove 0 of 21
- CEase of useAbove 0 of 21
- CPlatforms and integrationsAbove 0 of 21
Price against what you get
Each dot is one of 22 SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. Moz Pro is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Moz Pro you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 21 of the 21 other SEO tools grade higher. It costs $588 a year.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- An index of the links between billions of web pages.
- Daily checks of where your pages rank in search results.
- A crawler that checks every page of a site.
- An API that other software can build on.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Moz Pro’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Semrush, Ahrefs, SE Ranking, Serpstat and Mangools
The 5 tools Moz Pro is most often weighed against, with where each one differs from it.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Only Moz Pro lists a browser extension.
- Semrush also covers reports.
- 2.0GPA
Ahrefs
Free plan · from $29/mo
SEO toolset for backlinks, keyword research, audits and rank tracking.
- 2.2GPA
SE Ranking
Free trial · from $103.20/mo
SEO platform for rank tracking, audits, research and AI visibility.
- Moz Pro has a free plan. SE Ranking does not, though it has a free trial.
- Only Moz Pro lists a browser extension.
- SE Ranking also covers reports.
- 2.0GPA
Serpstat
Free trial · from $50/mo
All-in-one SEO platform for research, rank tracking and site audits.
- Moz Pro has a free plan. Serpstat does not, though it has a free trial.
- Serpstat also covers reports.
- 2.0GPA
Mangools
Free plan · from $37.70/mo
Bundle of five SEO tools led by the KWFinder keyword research app.
- Moz Pro also covers site audit.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Moz Pro free?
Moz Pro has a free plan. Free Moz Community account: limited use of Keyword Explorer, Link Explorer and the MozBar extension.
How much does Moz Pro cost?
Moz Pro lists 6 plans. Free account: $0.
What platforms does Moz Pro work on?
Moz Pro is available on Web. It also has a browser extension.
Does Moz Pro offer any discounts?
Moz Pro publicly lists the following: Save 20% with yearly billing; 50% off for registered nonprofits.
Does Moz Pro have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Moz Pro is listed for Web.
Does Moz Pro have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Moz Pro is listed for Web.
Is Moz Pro open source?
Moz Pro is not described as open source on its own site, as read on Oct 17, 2026.
Does Moz Pro have an API?
Yes. Moz Pro offers a public API, according to its own site.
Does Moz Pro have a free trial?
Yes. Free trial of the Medium plan billed monthly; credit card required, length not stated.
Who makes Moz Pro?
Moz Pro is made by SEOMoz, Inc.
What are the alternatives to Moz Pro?
The closest alternatives to Moz Pro in our directory are Semrush, Ahrefs, SE Ranking, Serpstat and Mangools.
How does Moz Pro compare with other SEO tools?
Moz Pro's GPA of 1.8 is higher than 0 of the 21 other SEO tools we grade.
Is Moz Pro good value for money?
ToolGPA grades Moz Pro D for value for money. Its paid plans start at $49 a month, against a middle price of $34.45 for the category: 13 of the 21 others that charge start lower.
Could I make my own version of Moz Pro?
To replace Moz Pro you would be making search volumes for millions of keywords, gathered and kept up to date.
Where this guide comes from
The prices, plans, platforms and features were read from Moz Pro’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Moz's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SEOMoz, Inc. Prices change, so check moz.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Moz Pro, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/moz-pro
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Moz Pro: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/moz-pro
Know someone choosing between SEO tools?
Send them this guide: toolgpa.com/tools/moz-pro/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO tools after Moz Pro, each with an Insider's Guide of its own.
- SEO Tools Insider's GuideEvery one of the 22 SEO tools we grade, compared
- Rank Math Insider's GuideWordPress SEO plugin for meta tags, schema, sitemaps and rank tracking3.0 GPA
- Keywords Everywhere Insider's GuideBrowser extension that shows search volume on the sites you browse2.8 GPA
- NeuronWriter Insider's GuideContent editor that scores drafts against the pages already ranking2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Moz Pro’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Moz Pro is a trademark of its owner, and this guide is not made, paid for or approved by SEOMoz, Inc. Prices and plans change: check moz.com before you buy.