AgencyAnalytics vs Raven Tools (2026): which should you pick?
As of Oct 23, 2026, AgencyAnalytics grades higher than Raven Tools: 2.6 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Oct 23, 2026 · graded Oct 18, 2026 and Oct 23, 2026 by ToolGPA
AgencyAnalytics grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AgencyAnalytics
White-labeled client reporting dashboards for marketing agencies
Raven Tools
SEO tools and white-label client reports for agencies
Which one is for you
Pick AgencyAnalytics if
- Fits if you run an agency and send monthly reports to many clients
- Works for agencies whose clients log in to a portal with the agency's logo, with unlimited staff seats
Look elsewhere if
- Pricey if you have dozens of small clients, since every one adds $20 a month
- Not for you if you want rank tracking included, as it's $41.67 a month extra per 500 keywords
- Watch out: AI Tracker is another add-on at $20.83 a month per 250 credits, and database connectors cost extra
- Tight if you want to stay flexible: there's no free plan, and yearly billing needs a one-year commitment
- Not for you if you want a phone or desktop app, as it's web only
Pick Raven Tools if
- Fits if you send clients branded monthly SEO and marketing reports
- Works for small agencies that want audits, rankings and backlinks in one account
Look elsewhere if
- Not for you if you might want your money back, as there are no refunds and annual plans can't be downgraded
- Tight if you track daily on Small Biz, since 1,500 checks is 50 keywords a day
- Pricey if you want reports on your own domain, which starts at Grow for $139
- Watch out: your data is deleted 30 days after you cancel
- Watch out: payment is by credit card only, and yearly plans are paid for the full year upfront
How we grade them
| 2.6GPAAgencyAnalyticsGood | 2.4GPARaven ToolsFair | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients: $20 per client a month billed annually, so $100 a month, with white-labeling and unlimited sources included. That's the middle of the road here. It grows with every client, and Rank Tracker adds $41.67 a month per 500 keywords. | CSmall Biz is $39 a month prepaid for the year ($468), or $49 monthly, for 2 domains, 2 users and 1,500 rank checks. Mid-range for this category, with unlimited reports included. |
| Free plan and trial | CNo free plan. There's a 14-day free trial with no credit card needed, which is long enough to set up a couple of clients and send a real report. | CNo free plan, but a 7-day trial where a card is only asked for when you upgrade. |
| Features | AThe whole agency job: 85+ integrations with no cap per client, scheduled reports with approvals, a white-labeled client portal, cross-client alerts and AI insights. It also does rank tracking and AI search tracking, which the other reporting tools here don't, though both cost extra. | BSite audits of up to 7 million pages, rank tracking on Google, Bing, Yahoo, Yandex and Baidu, backlink research, uncapped keyword and competitor research, and reports from 30+ data modules. The whole job, built around client reporting. |
| Ease of use | CNo rating on record. Templates help, but each client means connecting their ad, analytics and SEO accounts and setting up the portal, so expect some work per client. | CNo rating on record. Reports are drag and drop, but rank checks are metered per keyword, device and engine, so there's some maths before you track. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to 85+ platforms, including Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs and CallRail, and ChatGPT or Claude can read client data through MCP. | BWeb only, connected to Google Analytics, Search Console, Bing Webmaster Tools, Google Ads, Facebook Ads, Mailchimp, CallRail and Majestic. No desktop or phone app. |
| Best for | white-labeled client reporting for agencies | white-label client reports for agencies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AgencyAnalytics and Raven Tools. How we grade
Where they differ
- AgencyAnalytics also covers dashboards.
- Raven Tools also covers keyword research and site audit.
At a glance
| AgencyAnalytics | Raven Tools | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $20 per client / month, billed annually ($25 billed monthly) | $39 per month for 1,500 rank checks, billed yearly ($49 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 7-day free trial; a credit card is entered only when upgrading |
| Web | ||
| Made by | AgencyAnalytics Inc | TapClicks, Inc. |
| Price read from | agencyanalytics.com | raventools.com |
| Checked | Oct 18, 2026 | Oct 23, 2026 |
Worth knowing
AgencyAnalytics
- Priced per client: 10 clients cost $200 a month billed annually; agencies with 25+ clients are sent to sales for volume prices.
- Rank Tracker is an add-on at $41.67 a month per 500 keywords, and AI Tracker $20.83 a month per 250 credits, both billed annually.
- Database connectors such as Amazon Redshift are an optional add-on, included in volume pricing.
- There is no free plan, and annual billing requires a one-year commitment.
Raven Tools
- Rank tracking is metered in checks: one keyword on one device and engine, once. Daily tracking uses a check per keyword each day; extra checks cost $0.003 each.
- There are no refunds: partial months are not refunded, annual plans cannot be refunded or downgraded, and data is deleted 30 days after cancelling.
- Small Biz and Start brand reports only on a Raven subdomain and email; a custom domain needs Grow or above.
- Payment is by credit card only, and annual plans are prepaid for the full year.
Key features
AgencyAnalytics
- 85+ marketing integrations
- Connects Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs, email tools and call trackers such as CallRail and CTM, with no cap on sources per client.
- Automated client reports
- Build reports from templates, schedule them to send on their own, and route them through report approvals before clients see them.
- White-labeled client portal
- Clients log in to a portal under your logo, colors, domain and email address to see live dashboards and reports at any time.
- Cross-client views and alerts
- Roll-up dashboards, goals, metric alerts and anomaly detection flag changes across every client account at once.
- AI insights and MCP
- Ask AI questions about client data, draft report commentary, and query clients' numbers from ChatGPT or Claude through MCP.
- Rank and AI search tracking
- Optional add-ons track Google rankings by device and location, and a brand's visibility and citations in AI answer engines.
Raven Tools
- Site Auditor
- Crawls 50,000 to 7 million pages a month by plan, scores site health out of 100, lists issues by severity as a checklist and compares results month over month.
- SERP Rank Tracker
- Daily, weekly or monthly checks on Google, Bing, Yahoo, Yandex and Baidu, by device, language, city or zip code, compared against competitors.
- Backlink Explorer and Link Spy
- Backlink research on Majestic and Moz data, up to 50,000 links per URL, plus a Link Manager that stores and monitors 25,000 to 150,000 links.
- Marketing Reports
- Drag-and-drop reports from 30+ data modules covering SEO, analytics, ads, social, email and call tracking, run on a schedule or on demand. Every plan has unlimited reports.
- Competitor and keyword research
- Compare domains on Moz and Majestic metrics, discover organic competitors and their keywords, and research keywords with Google search volume, all without a cap.
- Tasks and content
- A light task manager for campaigns, publishing to WordPress and ordering written content from Textbroker, paid by use.
Plans
AgencyAnalytics
Core$20
per client / month, billed annually ($25 billed monthly)
Every feature for each client: unlimited data sources, reports, dashboards, staff and client users, white-label portal, AI insights and MCP access.
Volume pricingCustom
Sold through sales for agencies with 25+ clients: lower per-client prices, dedicated onboarding, database connectors and priority support.
Raven Tools
Small Biz$39
per month for 1,500 rank checks, billed yearly ($49 billed monthly)
2 domains, 2 users and 50,000 page crawls a month, with unlimited reports branded on a Raven subdomain. $468 prepaid for the year.
Start$79
per month for 15,000 rank checks, billed yearly ($109 billed monthly)
20 domains, 4 users and 400,000 page crawls a month. $948 prepaid for the year.
Grow$139
per month for 20,000 rank checks, billed yearly ($199 billed monthly)
80 domains, 8 users and 2 million page crawls, with full white label on your own domain. $1,668 prepaid for the year.
Thrive$249
per month for 25,000 rank checks, billed yearly ($299 billed monthly)
160 domains, 20 users and 5 million page crawls a month. $2,988 prepaid for the year.
Lead$399
per month for 30,000 rank checks, billed yearly ($479 billed monthly)
320 domains, 40 users and 7 million page crawls a month. $4,788 prepaid for the year.
EnterpriseCustom
More users, domains, keywords, crawls or backlinks than Lead, quoted on request.
Ways to pay less
AgencyAnalytics
- Annual discount
Save 20% with annual billing
The core plan is $20 per client a month billed annually, against $25 a month on monthly billing, and add-ons also save 20% yearly.
Raven Tools
- Annual discount
Up to 30% off with yearly prepaid billing
Raven's pricing page offers up to 30% off for paying a year upfront: Grow is $139 a month ($1,668 a year) instead of $199 a month.
Common questions
Which is cheaper, AgencyAnalytics or Raven Tools?
As of Oct 23, 2026, AgencyAnalytics is cheaper to start with: $20 a month, against $39 a month for Raven Tools. AgencyAnalytics starts at $20 per client / month, billed annually ($25 billed monthly), and Raven Tools starts at $39 per month for 1,500 rank checks, billed yearly ($49 billed monthly).
Which has a free plan, AgencyAnalytics or Raven Tools?
As of Oct 23, 2026, neither AgencyAnalytics nor Raven Tools has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.