Raven Tools vs SE Ranking (2026): which should you pick?
As of Oct 23, 2026, Raven Tools grades higher than SE Ranking: 2.4 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Raven Tools grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Raven Tools
SEO tools and white-label client reports for agencies
SE Ranking
SEO platform for rank tracking, audits, research and AI visibility
Which one is for you
Pick Raven Tools if
- Fits if you send clients branded monthly SEO and marketing reports
- Works for small agencies that want audits, rankings and backlinks in one account
Look elsewhere if
- Not for you if you might want your money back, as there are no refunds and annual plans can't be downgraded
- Tight if you track daily on Small Biz, since 1,500 checks is 50 keywords a day
- Pricey if you want reports on your own domain, which starts at Grow for $139
- Watch out: your data is deleted 30 days after you cancel
- Watch out: payment is by credit card only, and yearly plans are paid for the full year upfront
Pick SE Ranking if
- Fits if you track lots of keywords daily across several client sites
- Works for small marketing teams who want research, audits and tracking under one login
Look elsewhere if
- Pricey if you're one person with one site, as Core is $103.20 a month even on yearly billing and there's no lower plan
- Tight if you need old data, since Core keeps 6 months of history and has 1 manager seat; extra seats start at $16 a month
- Pricey if you want white-label reports, as the Agency Pack is $69 a month extra and sold on yearly billing only
- Watch out: deeper AI search tracking is an add-on at $71.20 a month on yearly billing ($89 monthly)
- Watch out: payments are non-refundable unless the service wasn't delivered as promised, and there's no desktop or phone app
How we grade them
| 2.4GPARaven ToolsFair | 2.2GPASE RankingFair | |
|---|---|---|
| Value for money | CSmall Biz is $39 a month prepaid for the year ($468), or $49 monthly, for 2 domains, 2 users and 1,500 rank checks. Mid-range for this category, with unlimited reports included. | DCore is $103.20 a month billed yearly ($129 monthly), and it's the lowest self-serve plan. That's well above this category's middle, for one manager seat with 10 projects and 2,000 keywords tracked daily; extra seats start at $16. |
| Free plan and trial | CNo free plan, but a 7-day trial where a card is only asked for when you upgrade. | CNo free plan, but the 14-day trial needs no card and allows 10 projects, 750 keywords and 20 AI prompts a day. Payments are non-refundable after that, so use the trial properly. |
| Features | BSite audits of up to 7 million pages, rank tracking on Google, Bing, Yahoo, Yandex and Baidu, backlink research, uncapped keyword and competitor research, and reports from 30+ data modules. The whole job, built around client reporting. | BDaily rank tracking with share of voice, keyword, competitor and backlink research with no caps on either plan, audits of 250,000 pages a month, reports, listings in 100+ directories, AI answer tracking and API credits. The whole job. |
| Ease of use | CNo rating on record. Reports are drag and drop, but rank checks are metered per keyword, device and engine, so there's some maths before you track. | CNo rating on record. Projects, keyword lists and reports all need setting up before the tool pays off. |
| Platforms and integrations | BWeb only, connected to Google Analytics, Search Console, Bing Webmaster Tools, Google Ads, Facebook Ads, Mailchimp, CallRail and Majestic. No desktop or phone app. | BWeb only, connected to Looker Studio, Google Analytics, Search Console, Matomo, n8n, Make and Claude, with 25,000 API credits a month and MCP on Core. No desktop or phone app. |
| Best for | white-label client reports for agencies | tracking rankings across many client sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Raven Tools and SE Ranking. How we grade
Price against what you get
Raven Tools starts at $39 a month and scores 2.7 out of 4 on features, ease of use and platforms. SE Ranking starts at $103.20 a month and scores 2.7.
They score the same, and Raven Tools starts $64.20 a month lower. Of the other SEO tools on the chart, none scores higher than Raven Tools for less, and none scores higher than SE Ranking for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| Raven Tools | SE Ranking | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $39 per month for 1,500 rank checks, billed yearly ($49 billed monthly) | $103.20 per month, billed annually ($129 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial; a credit card is entered only when upgrading | 14-day free trial, no credit card required; 10 projects, 750 keywords and 20 AI prompts a day |
| Web | ||
| Made by | TapClicks, Inc. | SER Acquisition Inc. |
| Price read from | raventools.com | seranking.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
Raven Tools
- Rank tracking is metered in checks: one keyword on one device and engine, once. Daily tracking uses a check per keyword each day; extra checks cost $0.003 each.
- There are no refunds: partial months are not refunded, annual plans cannot be refunded or downgraded, and data is deleted 30 days after cancelling.
- Small Biz and Start brand reports only on a Raven subdomain and email; a custom domain needs Grow or above.
- Payment is by credit card only, and annual plans are prepaid for the full year.
SE Ranking
- Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
- White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
- Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
- Payments are non-refundable except where the service was not delivered as promised.
Key features
Raven Tools
- Site Auditor
- Crawls 50,000 to 7 million pages a month by plan, scores site health out of 100, lists issues by severity as a checklist and compares results month over month.
- SERP Rank Tracker
- Daily, weekly or monthly checks on Google, Bing, Yahoo, Yandex and Baidu, by device, language, city or zip code, compared against competitors.
- Backlink Explorer and Link Spy
- Backlink research on Majestic and Moz data, up to 50,000 links per URL, plus a Link Manager that stores and monitors 25,000 to 150,000 links.
- Marketing Reports
- Drag-and-drop reports from 30+ data modules covering SEO, analytics, ads, social, email and call tracking, run on a schedule or on demand. Every plan has unlimited reports.
- Competitor and keyword research
- Compare domains on Moz and Majestic metrics, discover organic competitors and their keywords, and research keywords with Google search volume, all without a cap.
- Tasks and content
- A light task manager for campaigns, publishing to WordPress and ordering written content from Textbroker, paid by use.
SE Ranking
- Rank Tracker
- Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.
- Keyword, competitor and backlink research
- Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.
- Website audit
- Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.
- AI visibility tracking
- Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.
- Reports and local SEO
- Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.
- API and MCP
- Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.
Plans
Raven Tools
Small Biz$39
per month for 1,500 rank checks, billed yearly ($49 billed monthly)
2 domains, 2 users and 50,000 page crawls a month, with unlimited reports branded on a Raven subdomain. $468 prepaid for the year.
Start$79
per month for 15,000 rank checks, billed yearly ($109 billed monthly)
20 domains, 4 users and 400,000 page crawls a month. $948 prepaid for the year.
Grow$139
per month for 20,000 rank checks, billed yearly ($199 billed monthly)
80 domains, 8 users and 2 million page crawls, with full white label on your own domain. $1,668 prepaid for the year.
Thrive$249
per month for 25,000 rank checks, billed yearly ($299 billed monthly)
160 domains, 20 users and 5 million page crawls a month. $2,988 prepaid for the year.
Lead$399
per month for 30,000 rank checks, billed yearly ($479 billed monthly)
320 domains, 40 users and 7 million page crawls a month. $4,788 prepaid for the year.
EnterpriseCustom
More users, domains, keywords, crawls or backlinks than Lead, quoted on request.
SE Ranking
Core$103.20
per month, billed annually ($129 billed monthly)
1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.
Growth$223.20
per month, billed annually ($279 billed monthly)
3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.
EnterpriseCustom
Custom limits and terms, full API and advanced integrations, through sales.
Ways to pay less
Raven Tools
- Annual discount
Up to 30% off with yearly prepaid billing
Raven's pricing page offers up to 30% off for paying a year upfront: Grow is $139 a month ($1,668 a year) instead of $199 a month.
SE Ranking
- Annual discount
Save 20% with annual billing
SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.
Common questions
Which is cheaper, Raven Tools or SE Ranking?
As of Oct 23, 2026, Raven Tools is cheaper to start with: $39 a month, against $103.20 a month for SE Ranking. Raven Tools starts at $39 per month for 1,500 rank checks, billed yearly ($49 billed monthly), and SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly).
Which has a free plan, Raven Tools or SE Ranking?
As of Oct 23, 2026, neither Raven Tools nor SE Ranking has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.