Raven Tools vs SEO PowerSuite (2026): which should you pick?

Pick Raven Tools if

• Fits if you send clients branded monthly SEO and marketing reports
• Works for small agencies that want audits, rankings and backlinks in one account

Look elsewhere if

• Not for you if you might want your money back, as there are no refunds and annual plans can't be downgraded
• Tight if you track daily on Small Biz, since 1,500 checks is 50 keywords a day
• Pricey if you want reports on your own domain, which starts at Grow for $139
• Watch out: your data is deleted 30 days after you cancel
• Watch out: payment is by credit card only, and yearly plans are paid for the full year upfront

Pick SEO PowerSuite if

• Fits if you want unlimited keywords and crawls without per-project fees
• Works for link builders who want prospecting and outreach in the same program

Look elsewhere if

• Skip it if you want your SEO tools in a browser or on your phone, as this is desktop software
• Tight if cash is short, since you pay a year or more up front with no refund for unused time
• Not for you if you send client reports, as Professional adds watermarks and white-label needs Enterprise at $599 a year
• Watch out: the free version saves nothing, audits 500 URLs, and there's no trial of the paid plans
• Tight if you want your projects in the cloud, which holds 20 on Professional and 400 on Enterprise

Raven Tools

• Rank tracking is metered in checks: one keyword on one device and engine, once. Daily tracking uses a check per keyword each day; extra checks cost $0.003 each.
• There are no refunds: partial months are not refunded, annual plans cannot be refunded or downgraded, and data is deleted 30 days after cancelling.
• Small Biz and Start brand reports only on a Raven subdomain and email; a custom domain needs Grow or above.
• Payment is by credit card only, and annual plans are prepaid for the full year.

SEO PowerSuite

• It is desktop software for Windows, macOS and Linux, not a web app; cloud storage holds 20 projects on Professional and 400 on Enterprise.
• Licences are paid up front for 1, 2 or 3 years, and cancelling gives no refund for unused time.
• The free version saves nothing and audits 500 URLs; Professional prints reports with watermarks, and white-label reports need Enterprise.
• Each of the four apps is also sold on its own, from $149 a year for WebSite Auditor Professional.

Raven Tools

Site Auditor

Crawls 50,000 to 7 million pages a month by plan, scores site health out of 100, lists issues by severity as a checklist and compares results month over month.

SERP Rank Tracker

Daily, weekly or monthly checks on Google, Bing, Yahoo, Yandex and Baidu, by device, language, city or zip code, compared against competitors.

Backlink Explorer and Link Spy

Backlink research on Majestic and Moz data, up to 50,000 links per URL, plus a Link Manager that stores and monitors 25,000 to 150,000 links.

Marketing Reports

Drag-and-drop reports from 30+ data modules covering SEO, analytics, ads, social, email and call tracking, run on a schedule or on demand. Every plan has unlimited reports.

Competitor and keyword research

Compare domains on Moz and Majestic metrics, discover organic competitors and their keywords, and research keywords with Google search volume, all without a cap.

Tasks and content

A light task manager for campaigns, publishing to WordPress and ordering written content from Textbroker, paid by use.

SEO PowerSuite

Rank Tracker

Tracks rankings in hundreds of search engines, including local and mobile results and Google AI Overviews, with 20+ keyword research tools.

WebSite Auditor

Crawls and audits whole sites, generates sitemaps and robots.txt files, and has a content editor with recommendations as you type.

SEO SpyGlass

Backlink analysis from its own link index plus Search Console and Analytics, with a penalty risk audit and a disavow file generator.

LinkAssistant

Finds link prospects with 10 methods, sends outreach from a built-in email client with templates, and verifies links you have won.

Reports

Customizable reports in every paid plan; white-label, emailed, scheduled and shareable reports need Enterprise or Max.

No caps on paid plans

Paid licences allow unlimited projects, tracked keywords, crawled pages and backlinks, with competitor tracking capped by plan.

Raven Tools

• Small Biz$39

  per month for 1,500 rank checks, billed yearly ($49 billed monthly)

  2 domains, 2 users and 50,000 page crawls a month, with unlimited reports branded on a Raven subdomain. $468 prepaid for the year.

• Start$79

  per month for 15,000 rank checks, billed yearly ($109 billed monthly)

  20 domains, 4 users and 400,000 page crawls a month. $948 prepaid for the year.

• Grow$139

  per month for 20,000 rank checks, billed yearly ($199 billed monthly)

  80 domains, 8 users and 2 million page crawls, with full white label on your own domain. $1,668 prepaid for the year.

• Thrive$249

  per month for 25,000 rank checks, billed yearly ($299 billed monthly)

  160 domains, 20 users and 5 million page crawls a month. $2,988 prepaid for the year.

• Lead$399

  per month for 30,000 rank checks, billed yearly ($479 billed monthly)

  320 domains, 40 users and 7 million page crawls a month. $4,788 prepaid for the year.

• EnterpriseCustom

  More users, domains, keywords, crawls or backlinks than Lead, quoted on request.

SEO PowerSuite

• Free$0

  1 project with no saving, 500 URLs crawled, 1,100 backlinks per project and 1 competitor.

• Professional, 1 year$29.10

  per month, billed $349 every year

  Unlimited projects, keywords, crawls and backlinks, 5 competitors per project, 1 year of history. Shown beside a crossed-out $60 a month.

• Professional, 2 years$23.25

  per month, billed $558 every 2 years

  Professional paid for two years at a time, listed as a 20% saving on the 1-year plan.

• Professional, 3 years$19.95

  per month, billed $717 every 3 years

  Professional paid for three years at a time, listed as a 34% saving on the 1-year plan.

• Enterprise, 3 years$38.25

  per month, billed $1,377 every 3 years

  Adds white-label, saved, emailed and scheduled reports, CSV and SQL exports, 40 competitors and priority support. $599 for 1 year.

• Max, 3 years$54.10

  per month, billed $1,947 every 3 years

  Enterprise plus live onboarding, a customer success manager, partner listing and a free first year of RankDots Starter. $899 for 1 year.

Raven Tools

• Annual discount

  Up to 30% off with yearly prepaid billing

  Raven's pricing page offers up to 30% off for paying a year upfront: Grow is $139 a month ($1,668 a year) instead of $199 a month.

SEO PowerSuite

• Other savings

  Up to 34% off with a 2- or 3-year plan

  The pricing page lists 20% off for paying two years ahead and 34% off for three; Professional falls from $29.10 to $19.95 a month.