Raven Tools vs WebCEO (2026): which should you pick?
As of Oct 23, 2026, Raven Tools grades higher than WebCEO: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Raven Tools grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Raven Tools
SEO tools and white-label client reports for agencies
WebCEO
SEO platform for agencies with white-label reports and audits
Which one is for you
Pick Raven Tools if
- Fits if you send clients branded monthly SEO and marketing reports
- Works for small agencies that want audits, rankings and backlinks in one account
Look elsewhere if
- Not for you if you might want your money back, as there are no refunds and annual plans can't be downgraded
- Tight if you track daily on Small Biz, since 1,500 checks is 50 keywords a day
- Pricey if you want reports on your own domain, which starts at Grow for $139
- Watch out: your data is deleted 30 days after you cancel
- Watch out: payment is by credit card only, and yearly plans are paid for the full year upfront
Pick WebCEO if
- Fits if you resell SEO under your own brand and domain
- Works for agencies that want an audit widget on their site to collect leads
Look elsewhere if
- Skip it if you need daily rankings or the top 100, which only Agency Unlimited gets
- Tight if you're on Solo, with a 3-month minimum, 1 user and no branded reports
- Not for you if you want a fixed bill on Agency Unlimited, which charges per project, user and 1,000 rank queries
- Watch out: a keyword tracked in several places, devices or engines counts once for each
- Watch out: white label on Agency Unlimited is $40 extra, and there's no free plan, only the 14-day trial
How we grade them
| 2.4GPARaven ToolsFair | 2.2GPAWebCEOFair | |
|---|---|---|
| Value for money | CSmall Biz is $39 a month prepaid for the year ($468), or $49 monthly, for 2 domains, 2 users and 1,500 rank checks. Mid-range for this category, with unlimited reports included. | CSolo is $32 a month billed yearly ($36 quarterly, with a 3-month minimum) for 1 project, 1 user and 100 keywords. Mid-range for this category. Agency Unlimited is $83 a month yearly plus usage fees, so that bill moves. |
| Free plan and trial | CNo free plan, but a 7-day trial where a card is only asked for when you upgrade. | CNo free plan, but a 14-day trial with no credit card required. |
| Features | BSite audits of up to 7 million pages, rank tracking on Google, Bing, Yahoo, Yandex and Baidu, backlink research, uncapped keyword and competitor research, and reports from 30+ data modules. The whole job, built around client reporting. | CRank tracking with local packs and snippets, keyword research, audits of up to 150,000 pages, backlink and toxic link tools with Majestic and Moz metrics, and 90+ branded reports. The gap the listing names: weekly scans and the top 50 only, below Agency Unlimited. |
| Ease of use | CNo rating on record. Reports are drag and drop, but rank checks are metered per keyword, device and engine, so there's some maths before you track. | CNo rating on record. Solo comes with simplified step-by-step instructions, but 24 tools, usage fees and per-location keyword counts take some learning. |
| Platforms and integrations | BWeb only, connected to Google Analytics, Search Console, Bing Webmaster Tools, Google Ads, Facebook Ads, Mailchimp, CallRail and Majestic. No desktop or phone app. | BWeb only, connected to Google Analytics, Search Console, Google Ads, Business Profile, Looker Studio, PageSpeed Insights, Majestic and Moz, with an API on Agency Unlimited. No desktop or phone app. |
| Best for | white-label client reports for agencies | agencies reselling white-label SEO |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Raven Tools and WebCEO. How we grade
Price against what you get
Raven Tools starts at $39 a month and scores 2.7 out of 4 on features, ease of use and platforms. WebCEO starts at $32 a month and scores 2.3.
Raven Tools scores higher, and starts $7 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, none scores higher than Raven Tools for less, and 7 score higher than WebCEO for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- WebCEO also covers internal linking.
At a glance
| Raven Tools | WebCEO | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $39 per month for 1,500 rank checks, billed yearly ($49 billed monthly) | $32 per month, billed annually ($36 billed quarterly) |
| Free plan | None | None |
| Free trial | 7-day free trial; a credit card is entered only when upgrading | 14-day free trial, no credit card required |
| Web | ||
| Made by | TapClicks, Inc. | WebCEO LLC |
| Price read from | raventools.com | webceo.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Raven Tools
- Rank tracking is metered in checks: one keyword on one device and engine, once. Daily tracking uses a check per keyword each day; extra checks cost $0.003 each.
- There are no refunds: partial months are not refunded, annual plans cannot be refunded or downgraded, and data is deleted 30 days after cancelling.
- Small Biz and Start brand reports only on a Raven subdomain and email; a custom domain needs Grow or above.
- Payment is by credit card only, and annual plans are prepaid for the full year.
WebCEO
- There is no free plan, only the 14-day trial. Solo has a 3-month minimum, one user and no branded reports.
- Agency Unlimited's bill varies with use: $2 per project, $5 per extra user, $4 per 1,000 rank queries, $0.80 per 1,000 backlinks found and $40 for white label.
- Startup, Corporate and Solo track only the top 50 results with weekly automated scans; daily scans and top-100 results need Agency Unlimited.
- A keyword tracked in several locations, devices or search engines counts once for each against the plan's keyword limit.
Key features
Raven Tools
- Site Auditor
- Crawls 50,000 to 7 million pages a month by plan, scores site health out of 100, lists issues by severity as a checklist and compares results month over month.
- SERP Rank Tracker
- Daily, weekly or monthly checks on Google, Bing, Yahoo, Yandex and Baidu, by device, language, city or zip code, compared against competitors.
- Backlink Explorer and Link Spy
- Backlink research on Majestic and Moz data, up to 50,000 links per URL, plus a Link Manager that stores and monitors 25,000 to 150,000 links.
- Marketing Reports
- Drag-and-drop reports from 30+ data modules covering SEO, analytics, ads, social, email and call tracking, run on a schedule or on demand. Every plan has unlimited reports.
- Competitor and keyword research
- Compare domains on Moz and Majestic metrics, discover organic competitors and their keywords, and research keywords with Google search volume, all without a cap.
- Tasks and content
- A light task manager for campaigns, publishing to WordPress and ordering written content from Textbroker, paid by use.
WebCEO
- Rank tracking
- Checks live rankings by location and device, including local packs, Knowledge Graph, ads and featured snippets. Automated scans are weekly, or daily on Agency Unlimited.
- Site audit and on-page analysis
- Scores each landing page and lists technical issues, with mobile and page speed checks and an internal links audit. Plans audit 1,000 to 150,000 pages.
- Backlink and toxic link tools
- A backlink checker, a toxic link checker for link detox and a Competitor Backlink Spy, with Majestic and Moz metrics included at no extra cost.
- Branded reports and white label
- 90+ reports can carry your logo and be emailed to clients from your own mail server. Agency Unlimited can host the tools on your own domain for $40 a month.
- Lead-generation audit widget
- A free SEO audit button on an agency's site sends prospects a short report. It comes with Corporate (5 leads a day) and Agency Unlimited ($0.49 a lead, no cap).
- Task Manager
- Issues found by every tool appear as to-do items that can be assigned to teammates, alongside ready-made SEO checklists.
Plans
Raven Tools
Small Biz$39
per month for 1,500 rank checks, billed yearly ($49 billed monthly)
2 domains, 2 users and 50,000 page crawls a month, with unlimited reports branded on a Raven subdomain. $468 prepaid for the year.
Start$79
per month for 15,000 rank checks, billed yearly ($109 billed monthly)
20 domains, 4 users and 400,000 page crawls a month. $948 prepaid for the year.
Grow$139
per month for 20,000 rank checks, billed yearly ($199 billed monthly)
80 domains, 8 users and 2 million page crawls, with full white label on your own domain. $1,668 prepaid for the year.
Thrive$249
per month for 25,000 rank checks, billed yearly ($299 billed monthly)
160 domains, 20 users and 5 million page crawls a month. $2,988 prepaid for the year.
Lead$399
per month for 30,000 rank checks, billed yearly ($479 billed monthly)
320 domains, 40 users and 7 million page crawls a month. $4,788 prepaid for the year.
EnterpriseCustom
More users, domains, keywords, crawls or backlinks than Lead, quoted on request.
WebCEO
Solo$32
per month, billed annually ($36 billed quarterly, 3-month minimum)
1 project, 1 user and 100 keywords in the top 50, scanned weekly, with 1,000 pages audited and simplified step-by-step SEO instructions.
Agency Unlimited$83
per month, billed annually ($99 billed monthly), plus usage fees
Unlimited projects at $2 each a month, users at $5 each and keywords at $4 per 1,000 rank queries, with daily scans, the API and white-label support.
Startup$99
per month, billed annually ($119 billed monthly)
5 projects, 5 extra users and 750 keywords in the top 50, with weekly scans, 5,000 pages audited and branded reports.
Corporate$251
per month, billed annually ($299 billed monthly)
30 projects, 10 extra users and 2,400 keywords, with 150,000 pages audited, 20 Business Profile locations per project and an audit widget for your site.
Ways to pay less
Raven Tools
- Annual discount
Up to 30% off with yearly prepaid billing
Raven's pricing page offers up to 30% off for paying a year upfront: Grow is $139 a month ($1,668 a year) instead of $199 a month.
WebCEO
- Annual discount
Save 16% with annual billing
WebCEO's pricing page lists a 16% saving on annual billing: Startup is $99 a month paid annually instead of $119 a month.
- Other savings
Halloween special: double the time paid for, to October 31
From October 13 to 31, 2026, ordering 1, 3 or 6 months of Startup, Corporate or Agency Unlimited gives the same length of time again free.
Common questions
Which is cheaper, Raven Tools or WebCEO?
As of Oct 23, 2026, WebCEO is cheaper to start with: $32 a month, against $39 a month for Raven Tools. Raven Tools starts at $39 per month for 1,500 rank checks, billed yearly ($49 billed monthly), and WebCEO starts at $32 per month, billed annually ($36 billed quarterly).
Which has a free plan, Raven Tools or WebCEO?
As of Oct 23, 2026, neither Raven Tools nor WebCEO has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.