Semrush vs WebCEO (2026): which should you pick?
As of Oct 23, 2026, Semrush and WebCEO share a 2.2 GPA, and only Semrush has a free plan.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Semrush grades higher on features. WebCEO grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
WebCEO
SEO platform for agencies with white-label reports and audits
Which one is for you
Pick Semrush if
- Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
- Works for agencies that need keyword data for many countries and compare client sites with competitors
Look elsewhere if
- Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
- Tight if your team is more than just you, since every extra user is from $45 a month
- Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
- Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
- Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day
Pick WebCEO if
- Fits if you resell SEO under your own brand and domain
- Works for agencies that want an audit widget on their site to collect leads
Look elsewhere if
- Skip it if you need daily rankings or the top 100, which only Agency Unlimited gets
- Tight if you're on Solo, with a 3-month minimum, 1 user and no branded reports
- Not for you if you want a fixed bill on Agency Unlimited, which charges per project, user and 1,000 rank queries
- Watch out: a keyword tracked in several places, devices or engines counts once for each
- Watch out: white label on Agency Unlimited is $40 extra, and there's no free plan, only the 14-day trial
How we grade them
| 2.2GPASemrushFair | 2.2GPAWebCEOFair | |
|---|---|---|
| Value for money | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. | CSolo is $32 a month billed yearly ($36 quarterly, with a 3-month minimum) for 1 project, 1 user and 100 keywords. Mid-range for this category. Agency Unlimited is $83 a month yearly plus usage fees, so that bill moves. |
| Free plan and trial | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. | CNo free plan, but a 14-day trial with no credit card required. |
| Features | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. | CRank tracking with local packs and snippets, keyword research, audits of up to 150,000 pages, backlink and toxic link tools with Majestic and Moz metrics, and 90+ branded reports. The gap the listing names: weekly scans and the top 50 only, below Agency Unlimited. |
| Ease of use | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. | CNo rating on record. Solo comes with simplified step-by-step instructions, but 24 tools, usage fees and per-location keyword counts take some learning. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. | BWeb only, connected to Google Analytics, Search Console, Google Ads, Business Profile, Looker Studio, PageSpeed Insights, Majestic and Moz, with an API on Agency Unlimited. No desktop or phone app. |
| Best for | all-in-one SEO research for teams with a budget | agencies reselling white-label SEO |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Semrush and WebCEO. How we grade
Price against what you get
Semrush starts at $117.33 a month and scores 2.7 out of 4 on features, ease of use and platforms. WebCEO starts at $32 a month and scores 2.3.
Semrush scores higher, and starts $85.33 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, none scores higher than Semrush for less, and 7 score higher than WebCEO for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- WebCEO also covers internal linking.
At a glance
| Semrush | WebCEO | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $117.33 per month, billed annually ($139 billed monthly) | $32 per month, billed annually ($36 billed quarterly) |
| Free plan | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. | None |
| Free trial | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once | 14-day free trial, no credit card required |
| Web | ||
| Made by | Semrush Holdings | WebCEO LLC |
| Price read from | semrush.com | webceo.com |
| Checked | Oct 17, 2026 | Oct 23, 2026 |
Worth knowing
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
WebCEO
- There is no free plan, only the 14-day trial. Solo has a 3-month minimum, one user and no branded reports.
- Agency Unlimited's bill varies with use: $2 per project, $5 per extra user, $4 per 1,000 rank queries, $0.80 per 1,000 backlinks found and $40 for white label.
- Startup, Corporate and Solo track only the top 50 results with weekly automated scans; daily scans and top-100 results need Agency Unlimited.
- A keyword tracked in several locations, devices or search engines counts once for each against the plan's keyword limit.
Key features
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
WebCEO
- Rank tracking
- Checks live rankings by location and device, including local packs, Knowledge Graph, ads and featured snippets. Automated scans are weekly, or daily on Agency Unlimited.
- Site audit and on-page analysis
- Scores each landing page and lists technical issues, with mobile and page speed checks and an internal links audit. Plans audit 1,000 to 150,000 pages.
- Backlink and toxic link tools
- A backlink checker, a toxic link checker for link detox and a Competitor Backlink Spy, with Majestic and Moz metrics included at no extra cost.
- Branded reports and white label
- 90+ reports can carry your logo and be emailed to clients from your own mail server. Agency Unlimited can host the tools on your own domain for $40 a month.
- Lead-generation audit widget
- A free SEO audit button on an agency's site sends prospects a short report. It comes with Corporate (5 leads a day) and Agency Unlimited ($0.49 a lead, no cap).
- Task Manager
- Issues found by every tool appear as to-do items that can be assigned to teammates, alongside ready-made SEO checklists.
Plans
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
WebCEO
Solo$32
per month, billed annually ($36 billed quarterly, 3-month minimum)
1 project, 1 user and 100 keywords in the top 50, scanned weekly, with 1,000 pages audited and simplified step-by-step SEO instructions.
Agency Unlimited$83
per month, billed annually ($99 billed monthly), plus usage fees
Unlimited projects at $2 each a month, users at $5 each and keywords at $4 per 1,000 rank queries, with daily scans, the API and white-label support.
Startup$99
per month, billed annually ($119 billed monthly)
5 projects, 5 extra users and 750 keywords in the top 50, with weekly scans, 5,000 pages audited and branded reports.
Corporate$251
per month, billed annually ($299 billed monthly)
30 projects, 10 extra users and 2,400 keywords, with 150,000 pages audited, 20 Business Profile locations per project and an audit widget for your site.
Ways to pay less
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
WebCEO
- Annual discount
Save 16% with annual billing
WebCEO's pricing page lists a 16% saving on annual billing: Startup is $99 a month paid annually instead of $119 a month.
- Other savings
Halloween special: double the time paid for, to October 31
From October 13 to 31, 2026, ordering 1, 3 or 6 months of Startup, Corporate or Agency Unlimited gives the same length of time again free.
Common questions
Which is cheaper, Semrush or WebCEO?
As of Oct 23, 2026, WebCEO is cheaper to start with: $32 a month, against $117.33 a month for Semrush. Semrush starts at $117.33 per month, billed annually ($139 billed monthly), and WebCEO starts at $32 per month, billed annually ($36 billed quarterly).
Which has a free plan, Semrush or WebCEO?
As of Oct 23, 2026, only Semrush has a free plan. WebCEO does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.