SE Ranking vs WebCEO (2026): which should you pick?
As of Oct 23, 2026, SE Ranking and WebCEO share a 2.2 GPA, neither has a free plan, and WebCEO starts cheaper, at $32 a month against $103.20 a month.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
SE Ranking grades higher on features. WebCEO grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SE Ranking
SEO platform for rank tracking, audits, research and AI visibility
WebCEO
SEO platform for agencies with white-label reports and audits
Which one is for you
Pick SE Ranking if
- Fits if you track lots of keywords daily across several client sites
- Works for small marketing teams who want research, audits and tracking under one login
Look elsewhere if
- Pricey if you're one person with one site, as Core is $103.20 a month even on yearly billing and there's no lower plan
- Tight if you need old data, since Core keeps 6 months of history and has 1 manager seat; extra seats start at $16 a month
- Pricey if you want white-label reports, as the Agency Pack is $69 a month extra and sold on yearly billing only
- Watch out: deeper AI search tracking is an add-on at $71.20 a month on yearly billing ($89 monthly)
- Watch out: payments are non-refundable unless the service wasn't delivered as promised, and there's no desktop or phone app
Pick WebCEO if
- Fits if you resell SEO under your own brand and domain
- Works for agencies that want an audit widget on their site to collect leads
Look elsewhere if
- Skip it if you need daily rankings or the top 100, which only Agency Unlimited gets
- Tight if you're on Solo, with a 3-month minimum, 1 user and no branded reports
- Not for you if you want a fixed bill on Agency Unlimited, which charges per project, user and 1,000 rank queries
- Watch out: a keyword tracked in several places, devices or engines counts once for each
- Watch out: white label on Agency Unlimited is $40 extra, and there's no free plan, only the 14-day trial
How we grade them
| 2.2GPASE RankingFair | 2.2GPAWebCEOFair | |
|---|---|---|
| Value for money | DCore is $103.20 a month billed yearly ($129 monthly), and it's the lowest self-serve plan. That's well above this category's middle, for one manager seat with 10 projects and 2,000 keywords tracked daily; extra seats start at $16. | CSolo is $32 a month billed yearly ($36 quarterly, with a 3-month minimum) for 1 project, 1 user and 100 keywords. Mid-range for this category. Agency Unlimited is $83 a month yearly plus usage fees, so that bill moves. |
| Free plan and trial | CNo free plan, but the 14-day trial needs no card and allows 10 projects, 750 keywords and 20 AI prompts a day. Payments are non-refundable after that, so use the trial properly. | CNo free plan, but a 14-day trial with no credit card required. |
| Features | BDaily rank tracking with share of voice, keyword, competitor and backlink research with no caps on either plan, audits of 250,000 pages a month, reports, listings in 100+ directories, AI answer tracking and API credits. The whole job. | CRank tracking with local packs and snippets, keyword research, audits of up to 150,000 pages, backlink and toxic link tools with Majestic and Moz metrics, and 90+ branded reports. The gap the listing names: weekly scans and the top 50 only, below Agency Unlimited. |
| Ease of use | CNo rating on record. Projects, keyword lists and reports all need setting up before the tool pays off. | CNo rating on record. Solo comes with simplified step-by-step instructions, but 24 tools, usage fees and per-location keyword counts take some learning. |
| Platforms and integrations | BWeb only, connected to Looker Studio, Google Analytics, Search Console, Matomo, n8n, Make and Claude, with 25,000 API credits a month and MCP on Core. No desktop or phone app. | BWeb only, connected to Google Analytics, Search Console, Google Ads, Business Profile, Looker Studio, PageSpeed Insights, Majestic and Moz, with an API on Agency Unlimited. No desktop or phone app. |
| Best for | tracking rankings across many client sites | agencies reselling white-label SEO |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SE Ranking and WebCEO. How we grade
Price against what you get
SE Ranking starts at $103.20 a month and scores 2.7 out of 4 on features, ease of use and platforms. WebCEO starts at $32 a month and scores 2.3.
SE Ranking scores higher, and starts $71.20 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, none scores higher than SE Ranking for less, and 7 score higher than WebCEO for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- WebCEO also covers internal linking.
At a glance
| SE Ranking | WebCEO | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $103.20 per month, billed annually ($129 billed monthly) | $32 per month, billed annually ($36 billed quarterly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required; 10 projects, 750 keywords and 20 AI prompts a day | 14-day free trial, no credit card required |
| Web | ||
| Made by | SER Acquisition Inc. | WebCEO LLC |
| Price read from | seranking.com | webceo.com |
| Checked | Oct 17, 2026 | Oct 23, 2026 |
Worth knowing
SE Ranking
- Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
- White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
- Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
- Payments are non-refundable except where the service was not delivered as promised.
WebCEO
- There is no free plan, only the 14-day trial. Solo has a 3-month minimum, one user and no branded reports.
- Agency Unlimited's bill varies with use: $2 per project, $5 per extra user, $4 per 1,000 rank queries, $0.80 per 1,000 backlinks found and $40 for white label.
- Startup, Corporate and Solo track only the top 50 results with weekly automated scans; daily scans and top-100 results need Agency Unlimited.
- A keyword tracked in several locations, devices or search engines counts once for each against the plan's keyword limit.
Key features
SE Ranking
- Rank Tracker
- Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.
- Keyword, competitor and backlink research
- Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.
- Website audit
- Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.
- AI visibility tracking
- Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.
- Reports and local SEO
- Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.
- API and MCP
- Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.
WebCEO
- Rank tracking
- Checks live rankings by location and device, including local packs, Knowledge Graph, ads and featured snippets. Automated scans are weekly, or daily on Agency Unlimited.
- Site audit and on-page analysis
- Scores each landing page and lists technical issues, with mobile and page speed checks and an internal links audit. Plans audit 1,000 to 150,000 pages.
- Backlink and toxic link tools
- A backlink checker, a toxic link checker for link detox and a Competitor Backlink Spy, with Majestic and Moz metrics included at no extra cost.
- Branded reports and white label
- 90+ reports can carry your logo and be emailed to clients from your own mail server. Agency Unlimited can host the tools on your own domain for $40 a month.
- Lead-generation audit widget
- A free SEO audit button on an agency's site sends prospects a short report. It comes with Corporate (5 leads a day) and Agency Unlimited ($0.49 a lead, no cap).
- Task Manager
- Issues found by every tool appear as to-do items that can be assigned to teammates, alongside ready-made SEO checklists.
Plans
SE Ranking
Core$103.20
per month, billed annually ($129 billed monthly)
1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.
Growth$223.20
per month, billed annually ($279 billed monthly)
3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.
EnterpriseCustom
Custom limits and terms, full API and advanced integrations, through sales.
WebCEO
Solo$32
per month, billed annually ($36 billed quarterly, 3-month minimum)
1 project, 1 user and 100 keywords in the top 50, scanned weekly, with 1,000 pages audited and simplified step-by-step SEO instructions.
Agency Unlimited$83
per month, billed annually ($99 billed monthly), plus usage fees
Unlimited projects at $2 each a month, users at $5 each and keywords at $4 per 1,000 rank queries, with daily scans, the API and white-label support.
Startup$99
per month, billed annually ($119 billed monthly)
5 projects, 5 extra users and 750 keywords in the top 50, with weekly scans, 5,000 pages audited and branded reports.
Corporate$251
per month, billed annually ($299 billed monthly)
30 projects, 10 extra users and 2,400 keywords, with 150,000 pages audited, 20 Business Profile locations per project and an audit widget for your site.
Ways to pay less
SE Ranking
- Annual discount
Save 20% with annual billing
SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.
WebCEO
- Annual discount
Save 16% with annual billing
WebCEO's pricing page lists a 16% saving on annual billing: Startup is $99 a month paid annually instead of $119 a month.
- Other savings
Halloween special: double the time paid for, to October 31
From October 13 to 31, 2026, ordering 1, 3 or 6 months of Startup, Corporate or Agency Unlimited gives the same length of time again free.
Common questions
Which is cheaper, SE Ranking or WebCEO?
As of Oct 23, 2026, WebCEO is cheaper to start with: $32 a month, against $103.20 a month for SE Ranking. SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly), and WebCEO starts at $32 per month, billed annually ($36 billed quarterly).
Which has a free plan, SE Ranking or WebCEO?
As of Oct 23, 2026, neither SE Ranking nor WebCEO has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.