AgencyAnalytics vs WebCEO (2026): which should you pick?
As of Oct 23, 2026, AgencyAnalytics grades higher than WebCEO: 2.6 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Oct 23, 2026 · graded Oct 18, 2026 and Oct 23, 2026 by ToolGPA
AgencyAnalytics grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AgencyAnalytics
White-labeled client reporting dashboards for marketing agencies
WebCEO
SEO platform for agencies with white-label reports and audits
Which one is for you
Pick AgencyAnalytics if
- Fits if you run an agency and send monthly reports to many clients
- Works for agencies whose clients log in to a portal with the agency's logo, with unlimited staff seats
Look elsewhere if
- Pricey if you have dozens of small clients, since every one adds $20 a month
- Not for you if you want rank tracking included, as it's $41.67 a month extra per 500 keywords
- Watch out: AI Tracker is another add-on at $20.83 a month per 250 credits, and database connectors cost extra
- Tight if you want to stay flexible: there's no free plan, and yearly billing needs a one-year commitment
- Not for you if you want a phone or desktop app, as it's web only
Pick WebCEO if
- Fits if you resell SEO under your own brand and domain
- Works for agencies that want an audit widget on their site to collect leads
Look elsewhere if
- Skip it if you need daily rankings or the top 100, which only Agency Unlimited gets
- Tight if you're on Solo, with a 3-month minimum, 1 user and no branded reports
- Not for you if you want a fixed bill on Agency Unlimited, which charges per project, user and 1,000 rank queries
- Watch out: a keyword tracked in several places, devices or engines counts once for each
- Watch out: white label on Agency Unlimited is $40 extra, and there's no free plan, only the 14-day trial
How we grade them
| 2.6GPAAgencyAnalyticsGood | 2.2GPAWebCEOFair | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients: $20 per client a month billed annually, so $100 a month, with white-labeling and unlimited sources included. That's the middle of the road here. It grows with every client, and Rank Tracker adds $41.67 a month per 500 keywords. | CSolo is $32 a month billed yearly ($36 quarterly, with a 3-month minimum) for 1 project, 1 user and 100 keywords. Mid-range for this category. Agency Unlimited is $83 a month yearly plus usage fees, so that bill moves. |
| Free plan and trial | CNo free plan. There's a 14-day free trial with no credit card needed, which is long enough to set up a couple of clients and send a real report. | CNo free plan, but a 14-day trial with no credit card required. |
| Features | AThe whole agency job: 85+ integrations with no cap per client, scheduled reports with approvals, a white-labeled client portal, cross-client alerts and AI insights. It also does rank tracking and AI search tracking, which the other reporting tools here don't, though both cost extra. | CRank tracking with local packs and snippets, keyword research, audits of up to 150,000 pages, backlink and toxic link tools with Majestic and Moz metrics, and 90+ branded reports. The gap the listing names: weekly scans and the top 50 only, below Agency Unlimited. |
| Ease of use | CNo rating on record. Templates help, but each client means connecting their ad, analytics and SEO accounts and setting up the portal, so expect some work per client. | CNo rating on record. Solo comes with simplified step-by-step instructions, but 24 tools, usage fees and per-location keyword counts take some learning. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to 85+ platforms, including Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs and CallRail, and ChatGPT or Claude can read client data through MCP. | BWeb only, connected to Google Analytics, Search Console, Google Ads, Business Profile, Looker Studio, PageSpeed Insights, Majestic and Moz, with an API on Agency Unlimited. No desktop or phone app. |
| Best for | white-labeled client reporting for agencies | agencies reselling white-label SEO |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AgencyAnalytics and WebCEO. How we grade
Where they differ
- AgencyAnalytics also covers dashboards.
- WebCEO also covers keyword research, site audit and internal linking.
At a glance
| AgencyAnalytics | WebCEO | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $20 per client / month, billed annually ($25 billed monthly) | $32 per month, billed annually ($36 billed quarterly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 14-day free trial, no credit card required |
| Web | ||
| Made by | AgencyAnalytics Inc | WebCEO LLC |
| Price read from | agencyanalytics.com | webceo.com |
| Checked | Oct 18, 2026 | Oct 23, 2026 |
Worth knowing
AgencyAnalytics
- Priced per client: 10 clients cost $200 a month billed annually; agencies with 25+ clients are sent to sales for volume prices.
- Rank Tracker is an add-on at $41.67 a month per 500 keywords, and AI Tracker $20.83 a month per 250 credits, both billed annually.
- Database connectors such as Amazon Redshift are an optional add-on, included in volume pricing.
- There is no free plan, and annual billing requires a one-year commitment.
WebCEO
- There is no free plan, only the 14-day trial. Solo has a 3-month minimum, one user and no branded reports.
- Agency Unlimited's bill varies with use: $2 per project, $5 per extra user, $4 per 1,000 rank queries, $0.80 per 1,000 backlinks found and $40 for white label.
- Startup, Corporate and Solo track only the top 50 results with weekly automated scans; daily scans and top-100 results need Agency Unlimited.
- A keyword tracked in several locations, devices or search engines counts once for each against the plan's keyword limit.
Key features
AgencyAnalytics
- 85+ marketing integrations
- Connects Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs, email tools and call trackers such as CallRail and CTM, with no cap on sources per client.
- Automated client reports
- Build reports from templates, schedule them to send on their own, and route them through report approvals before clients see them.
- White-labeled client portal
- Clients log in to a portal under your logo, colors, domain and email address to see live dashboards and reports at any time.
- Cross-client views and alerts
- Roll-up dashboards, goals, metric alerts and anomaly detection flag changes across every client account at once.
- AI insights and MCP
- Ask AI questions about client data, draft report commentary, and query clients' numbers from ChatGPT or Claude through MCP.
- Rank and AI search tracking
- Optional add-ons track Google rankings by device and location, and a brand's visibility and citations in AI answer engines.
WebCEO
- Rank tracking
- Checks live rankings by location and device, including local packs, Knowledge Graph, ads and featured snippets. Automated scans are weekly, or daily on Agency Unlimited.
- Site audit and on-page analysis
- Scores each landing page and lists technical issues, with mobile and page speed checks and an internal links audit. Plans audit 1,000 to 150,000 pages.
- Backlink and toxic link tools
- A backlink checker, a toxic link checker for link detox and a Competitor Backlink Spy, with Majestic and Moz metrics included at no extra cost.
- Branded reports and white label
- 90+ reports can carry your logo and be emailed to clients from your own mail server. Agency Unlimited can host the tools on your own domain for $40 a month.
- Lead-generation audit widget
- A free SEO audit button on an agency's site sends prospects a short report. It comes with Corporate (5 leads a day) and Agency Unlimited ($0.49 a lead, no cap).
- Task Manager
- Issues found by every tool appear as to-do items that can be assigned to teammates, alongside ready-made SEO checklists.
Plans
AgencyAnalytics
Core$20
per client / month, billed annually ($25 billed monthly)
Every feature for each client: unlimited data sources, reports, dashboards, staff and client users, white-label portal, AI insights and MCP access.
Volume pricingCustom
Sold through sales for agencies with 25+ clients: lower per-client prices, dedicated onboarding, database connectors and priority support.
WebCEO
Solo$32
per month, billed annually ($36 billed quarterly, 3-month minimum)
1 project, 1 user and 100 keywords in the top 50, scanned weekly, with 1,000 pages audited and simplified step-by-step SEO instructions.
Agency Unlimited$83
per month, billed annually ($99 billed monthly), plus usage fees
Unlimited projects at $2 each a month, users at $5 each and keywords at $4 per 1,000 rank queries, with daily scans, the API and white-label support.
Startup$99
per month, billed annually ($119 billed monthly)
5 projects, 5 extra users and 750 keywords in the top 50, with weekly scans, 5,000 pages audited and branded reports.
Corporate$251
per month, billed annually ($299 billed monthly)
30 projects, 10 extra users and 2,400 keywords, with 150,000 pages audited, 20 Business Profile locations per project and an audit widget for your site.
Ways to pay less
AgencyAnalytics
- Annual discount
Save 20% with annual billing
The core plan is $20 per client a month billed annually, against $25 a month on monthly billing, and add-ons also save 20% yearly.
WebCEO
- Annual discount
Save 16% with annual billing
WebCEO's pricing page lists a 16% saving on annual billing: Startup is $99 a month paid annually instead of $119 a month.
- Other savings
Halloween special: double the time paid for, to October 31
From October 13 to 31, 2026, ordering 1, 3 or 6 months of Startup, Corporate or Agency Unlimited gives the same length of time again free.
Common questions
Which is cheaper, AgencyAnalytics or WebCEO?
As of Oct 23, 2026, AgencyAnalytics is cheaper to start with: $20 a month, against $32 a month for WebCEO. AgencyAnalytics starts at $20 per client / month, billed annually ($25 billed monthly), and WebCEO starts at $32 per month, billed annually ($36 billed quarterly).
Which has a free plan, AgencyAnalytics or WebCEO?
As of Oct 23, 2026, neither AgencyAnalytics nor WebCEO has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.