Semrush vs SEO PowerSuite
We give Semrush a 2.2 GPA and SEO PowerSuite a 2.4, out of 4.0. Semrush grades higher on platforms. SEO PowerSuite grades higher on value for money. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
SEO PowerSuite
Four desktop SEO apps for rankings, audits, backlinks and outreach
How we grade them
| 2.2GPASemrushFair | 2.4GPASEO PowerSuiteFair | |
|---|---|---|
| Value for money | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. | BGraded against its alternatives. Professional is $349 for a year, about $29.10 a month, or $19.95 a month if you pay $717 for three years. That's about a quarter of what Semrush or Ahrefs charge, with no caps on keywords, crawls or backlinks. |
| Free plan and trial | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. | CA free version with no time limit, but it saves nothing: 1 project, 500 URLs audited, 1,100 backlinks and 1 competitor. Good for a look, not for ongoing work, and there's no trial of the paid plans. |
| Features | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. | BRank tracking with 20+ keyword tools, full site audits with a content editor, backlink analysis with a disavow file generator, and link outreach from a built-in email client. The whole job, with nothing capped on paid plans. |
| Ease of use | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. | CNo rating on record. Four separate desktop apps, each with plenty of settings, is a lot to learn before you're quick. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. | CPrograms for Windows, Mac and Linux, linked to Search Console, Google Analytics and Dropbox, with cloud storage for 20 projects on Professional. Computers only, with no web or phone version. |
| Best for | the broadest all-in-one SEO suite | uncapped SEO on your own computer |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Semrush and SEO PowerSuite. How we grade
Price against what you get
Semrush starts at $117.33 a month and scores 2.7 out of 4 on features, ease of use and platforms. SEO PowerSuite starts at $19.92 a month and scores 2.3.
Semrush scores higher, and starts $97.41 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, none scores higher than Semrush for less, and 3 score higher than SEO PowerSuite for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Semrush starts at $117.33 per month, billed annually ($139 billed monthly). SEO PowerSuite starts at $19.95 per month, billed $717 every 3 years ($349 a year on a 1-year plan).
- Only Semrush lists a web app.
- Only SEO PowerSuite lists Windows, macOS and Linux apps.
At a glance
| Semrush | SEO PowerSuite | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $117.33 per month, billed annually ($139 billed monthly) | $19.95 per month, billed $717 every 3 years ($349 a year on a 1-year plan) |
| Free plan | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. | Free version with no time limit: 1 project and ranking checks with no saving, 500 URLs audited, 1,100 backlinks and 1 competitor per project. |
| Free trial | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once | None listed |
| Web | ||
| macOS | ||
| Windows | ||
| Linux | ||
| Made by | Semrush Holdings | Link-Assistant.Com |
| Price read from | semrush.com | link-assistant.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Semrush
- Freelancers and in-house marketers who want research, tracking and audits in one account
- Agencies comparing many client sites against their competitors
- Brands that want to watch their visibility in AI chat answers alongside Google rankings
SEO PowerSuite
- SEO specialists who prefer desktop software without keyword or crawl caps
- Agencies producing white-label SEO reports
- Link builders who want prospecting and outreach in one place
Worth knowing
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
SEO PowerSuite
- It is desktop software for Windows, macOS and Linux, not a web app; cloud storage holds 20 projects on Professional and 400 on Enterprise.
- Licences are paid up front for 1, 2 or 3 years, and cancelling gives no refund for unused time.
- The free version saves nothing and audits 500 URLs; Professional prints reports with watermarks, and white-label reports need Enterprise.
- Each of the four apps is also sold on its own, from $149 a year for WebSite Auditor Professional.
Key features
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
SEO PowerSuite
- Rank Tracker
- Tracks rankings in hundreds of search engines, including local and mobile results and Google AI Overviews, with 20+ keyword research tools.
- WebSite Auditor
- Crawls and audits whole sites, generates sitemaps and robots.txt files, and has a content editor with recommendations as you type.
- SEO SpyGlass
- Backlink analysis from its own link index plus Search Console and Analytics, with a penalty risk audit and a disavow file generator.
- LinkAssistant
- Finds link prospects with 10 methods, sends outreach from a built-in email client with templates, and verifies links you have won.
- Reports
- Customizable reports in every paid plan; white-label, emailed, scheduled and shareable reports need Enterprise or Max.
- No caps on paid plans
- Paid licences allow unlimited projects, tracked keywords, crawled pages and backlinks, with competitor tracking capped by plan.
Plans
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
SEO PowerSuite
Free$0
1 project with no saving, 500 URLs crawled, 1,100 backlinks per project and 1 competitor.
Professional, 1 year$29.10
per month, billed $349 every year
Unlimited projects, keywords, crawls and backlinks, 5 competitors per project, 1 year of history. Shown beside a crossed-out $60 a month.
Professional, 2 years$23.25
per month, billed $558 every 2 years
Professional paid for two years at a time, listed as a 20% saving on the 1-year plan.
Professional, 3 years$19.95
per month, billed $717 every 3 years
Professional paid for three years at a time, listed as a 34% saving on the 1-year plan.
Enterprise, 3 years$38.25
per month, billed $1,377 every 3 years
Adds white-label, saved, emailed and scheduled reports, CSV and SQL exports, 40 competitors and priority support. $599 for 1 year.
Max, 3 years$54.10
per month, billed $1,947 every 3 years
Enterprise plus live onboarding, a customer success manager, partner listing and a free first year of RankDots Starter. $899 for 1 year.
Ways to pay less
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
SEO PowerSuite
- Other savings
Up to 34% off with a 2- or 3-year plan
The pricing page lists 20% off for paying two years ahead and 34% off for three; Professional falls from $29.10 to $19.95 a month.
