The Raven Tools Insider’s Guide
Everything we know about Raven Tools in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Raven Tools
The Insider’s Guide
SEO tools and white-label client reports for agencies
Every plan, grade, refund rule and rival among SEO tools, read from Raven Tools’s own pages.
Made by TapClicks, Inc. · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Raven Tools’s own pages, its app-store listings and our grades. Every fact in it is on Raven Tools’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 42 of the 64 other SEO tools we grade
Raven Tools is a web-based SEO and client reporting platform for agencies and in-house marketers. It combines a site auditor, rank tracking, backlink and competitor research using Majestic and Moz data, and drag-and-drop marketing reports that pull in analytics, ads, social and email data. It has been part of TapClicks since 2017.
To get you started, here are 9 things to know about Raven Tools, taken from its own pages and our grades.
Reports are drag and drop, but rank checks are metered per keyword, device and engine, so there's some maths before you track.
- 1
Best for white-label client reports for agencies
Raven Tools is an agency SEO and reporting kit: a site auditor, rank tracking on five engines, backlink and competitor research on Majestic and Moz data, and drag-and-drop reports that pull in analytics, ads, social and email.
- 2
Paid plans start at $39 a month
As its pricing page puts it: $39 per month for 1,500 rank checks, billed yearly ($49 billed monthly).
- 3
You can try it first
7-day free trial; a credit card is entered only when upgrading
- 4
It runs on Web
Web.
- 5
Site Auditor
Crawls 50,000 to 7 million pages a month by plan, scores site health out of 100, lists issues by severity as a checklist and compares results month over month.
- 6
SERP Rank Tracker
Daily, weekly or monthly checks on Google, Bing, Yahoo, Yandex and Baidu, by device, language, city or zip code, compared against competitors.
- 7
Backlink Explorer and Link Spy
Backlink research on Majestic and Moz data, up to 50,000 links per URL, plus a Link Manager that stores and monitors 25,000 to 150,000 links.
- 8
A 2.4 GPA, above 42 of 64
That is against the other SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Raven Tools you would be making an index of the links between billions of web pages. That is not a weekend's work, with an AI app builder or without one.
Raven Tools at a glance
- Pricing
- Free trial, from $39 per month for 1,500 rank checks, billed yearly ($49 billed monthly)
- Free plan
- No
- Free trial
- 7-day free trial; a credit card is entered only when upgrading
- Runs on
- Web
- Made by
- TapClicks, Inc., since 2007
- Category
- SEO Tools
- Our grade
- 2.4 GPA, fair
The report card
Best for white-label client reports for agencies
Raven Tools is an agency SEO and reporting kit: a site auditor, rank tracking on five engines, backlink and competitor research on Majestic and Moz data, and drag-and-drop reports that pull in analytics, ads, social and email. But rank checks are metered, nothing is refunded, annual plans are prepaid and can't be downgraded, and reports on your own domain wait for Grow at $139.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Small Biz is $39 a month prepaid for the year ($468), or $49 monthly, for 2 domains, 2 users and 1,500 rank checks. Mid-range for this category, with unlimited reports included. |
| Free plan and trial | C | No free plan, but a 7-day trial where a card is only asked for when you upgrade. |
| Features | B | Site audits of up to 7 million pages, rank tracking on Google, Bing, Yahoo, Yandex and Baidu, backlink research, uncapped keyword and competitor research, and reports from 30+ data modules. The whole job, built around client reporting. |
| Ease of use | C | No rating on record. Reports are drag and drop, but rank checks are metered per keyword, device and engine, so there's some maths before you track. |
| Platforms and integrations | B | Web only, connected to Google Analytics, Search Console, Bing Webmaster Tools, Google Ads, Facebook Ads, Mailchimp, CallRail and Majestic. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Raven Tools is for
- Fits if you send clients branded monthly SEO and marketing reports
- Works for small agencies that want audits, rankings and backlinks in one account
Who it is not for
- Not for you if you might want your money back, as there are no refunds and annual plans can't be downgraded
- Tight if you track daily on Small Biz, since 1,500 checks is 50 keywords a day
- Pricey if you want reports on your own domain, which starts at Grow for $139
- Watch out: your data is deleted 30 days after you cancel
- Watch out: payment is by credit card only, and yearly plans are paid for the full year upfront
Good to know
Good for
- Agencies sending branded monthly SEO and marketing reports
- Small agencies needing many domains and users on a modest plan
- Marketers who want audits, rankings and backlinks in one account
Worth knowing
- Rank tracking is metered in checks: one keyword on one device and engine, once. Daily tracking uses a check per keyword each day; extra checks cost $0.003 each.
- There are no refunds: partial months are not refunded, annual plans cannot be refunded or downgraded, and data is deleted 30 days after cancelling.
- Small Biz and Start brand reports only on a Raven subdomain and email; a custom domain needs Grow or above.
- Payment is by credit card only, and annual plans are prepaid for the full year.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$39
A month to start
Raven Tools is a paid product with a free trial, starting at $39 per month for 1,500 rank checks, billed yearly ($49 billed monthly).
Mid-range for this category, with unlimited reports included.
Small Biz
$39
per month for 1,500 rank checks, billed yearly ($49 billed monthly)
2 domains, 2 users and 50,000 page crawls a month, with unlimited reports branded on a Raven subdomain. $468 prepaid for the year.
Start
$79
per month for 15,000 rank checks, billed yearly ($109 billed monthly)
20 domains, 4 users and 400,000 page crawls a month. $948 prepaid for the year.
Grow
$139
per month for 20,000 rank checks, billed yearly ($199 billed monthly)
80 domains, 8 users and 2 million page crawls, with full white label on your own domain. $1,668 prepaid for the year.
Thrive
$249
per month for 25,000 rank checks, billed yearly ($299 billed monthly)
160 domains, 20 users and 5 million page crawls a month. $2,988 prepaid for the year.
Lead
$399
per month for 30,000 rank checks, billed yearly ($479 billed monthly)
320 domains, 40 users and 7 million page crawls a month. $4,788 prepaid for the year.
Enterprise
Custom
More users, domains, keywords, crawls or backlinks than Lead, quoted on request.
Trying it first
7-day free trial; a credit card is entered only when upgrading
Read from raventools.com on Oct 23, 2026.
Ways to pay less
Annual discount
Up to 30% off with yearly prepaid billing
Raven's pricing page offers up to 30% off for paying a year upfront: Grow is $139 a month ($1,668 a year) instead of $199 a month.
Stated on raventools.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
SEO tools and white-label client reports for agencies. Here is what it does, as its own site describes it, and what it covers: reports, keyword research, rank tracking, site audit, backlink analysis.
The whole job, built around client reporting.
- Site Auditor
- Crawls 50,000 to 7 million pages a month by plan, scores site health out of 100, lists issues by severity as a checklist and compares results month over month.
- SERP Rank Tracker
- Daily, weekly or monthly checks on Google, Bing, Yahoo, Yandex and Baidu, by device, language, city or zip code, compared against competitors.
- Backlink Explorer and Link Spy
- Backlink research on Majestic and Moz data, up to 50,000 links per URL, plus a Link Manager that stores and monitors 25,000 to 150,000 links.
- Marketing Reports
- Drag-and-drop reports from 30+ data modules covering SEO, analytics, ads, social, email and call tracking, run on a schedule or on demand. Every plan has unlimited reports.
- Competitor and keyword research
- Compare domains on Moz and Majestic metrics, discover organic competitors and their keywords, and research keywords with Google search volume, all without a cap.
- Tasks and content
- A light task manager for campaigns, publishing to WordPress and ordering written content from Textbroker, paid by use.
Where it runs
- Web
What it works with
- Google Analytics
- Google Search Console
- Bing Webmaster Tools
- Google Ads
- Facebook Ads
- Mailchimp
- CallRail
- Majestic
Raven Tools is made by TapClicks, Inc., and has been around since 2007.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
42/64
Other SEO tools it is graded above
Raven Tools's GPA of 2.4 is higher than 42 of the 64 other SEO tools we grade, and level with 13.
It stands best on features (B, above 43 of 64) and worst on ease of use (C, above 0).
Its paid plans start at $39 a month, against a middle price of $39 for the category: 28 of the 56 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 65 SEO tools we grade, cut by the letter each got. Raven Tools’s own letter is outlined.
- CValue for moneyAbove 11 of 64
- CFree plan and trialAbove 14 of 64
- BFeaturesAbove 43 of 64
- CEase of useAbove 0 of 64
- BPlatforms and integrationsAbove 15 of 64
Price against what you get
Each dot is one of 57 SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. Raven Tools is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Raven Tools you would be making an index of the links between billions of web pages. That is not a weekend's work, with an AI app builder or without one.
It costs $468 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- An index of the links between billions of web pages.
- Search volumes for millions of keywords, gathered and kept up to date.
- A crawler that checks every page of a site.
- Daily checks of where your pages rank in search results.
- It plugs into other products, Google Analytics, Google Search Console and Bing Webmaster Tools among them.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Raven Tools’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
WebCEO, AgencyAnalytics, SE Ranking, Semrush and SEO PowerSuite
The 5 tools Raven Tools is most often weighed against, with where each one differs from it.
- 2.2GPA
WebCEO
Free trial · from $32/mo
SEO platform for agencies with white-label reports and audits.
- WebCEO also covers internal linking.
- 2.6GPA
AgencyAnalytics
Free trial · from $20/mo
White-labeled client reporting dashboards for marketing agencies.
- Raven Tools also covers keyword research and site audit.
- AgencyAnalytics also covers dashboards.
- 2.2GPA
SE Ranking
Free trial · from $103.20/mo
SEO platform for rank tracking, audits, research and AI visibility.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Semrush has a free plan. Raven Tools does not, though it has a free trial.
- 2.4GPA
SEO PowerSuite
Free plan · from $19.95/mo
Four desktop SEO apps for rankings, audits, backlinks and outreach.
- SEO PowerSuite has a free plan. Raven Tools does not, though it has a free trial.
- Only Raven Tools lists a web app.
- Only SEO PowerSuite lists Windows, macOS and Linux apps.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Raven Tools free?
No, Raven Tools is a paid product, but you can try it first. 7-day free trial; a credit card is entered only when upgrading.
How much does Raven Tools cost?
Raven Tools lists 6 plans. Small Biz: $39 per month for 1,500 rank checks, billed yearly ($49 billed monthly).
What platforms does Raven Tools work on?
Raven Tools is available on Web.
Does Raven Tools offer any discounts?
Raven Tools publicly lists the following: Up to 30% off with yearly prepaid billing.
Does Raven Tools have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Raven Tools is listed for Web.
Does Raven Tools have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Raven Tools is listed for Web.
Is Raven Tools open source?
Raven Tools is not described as open source on its own site, as read on Oct 23, 2026.
What does Raven Tools integrate with?
Raven Tools's listing names Google Analytics, Google Search Console, Bing Webmaster Tools, Google Ads, Facebook Ads, Mailchimp, CallRail and Majestic.
Who makes Raven Tools?
Raven Tools is made by TapClicks, Inc. It dates from 2007.
What are the alternatives to Raven Tools?
The closest alternatives to Raven Tools in our directory are WebCEO, AgencyAnalytics, SE Ranking, Semrush and SEO PowerSuite.
How does Raven Tools compare with other SEO tools?
Raven Tools's GPA of 2.4 is higher than 42 of the 64 other SEO tools we grade, and level with 13.
Is Raven Tools good value for money?
ToolGPA grades Raven Tools C for value for money. Its paid plans start at $39 a month, against a middle price of $39 for the category: 28 of the 56 others that charge start lower.
Could I make my own version of Raven Tools?
To replace Raven Tools you would be making an index of the links between billions of web pages.
Where this guide comes from
The prices, plans, platforms and features were read from Raven Tools’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Raven Tools's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by TapClicks, Inc. Prices change, so check raventools.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Raven Tools, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/raven-tools
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Raven Tools: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/raven-tools
Know someone choosing between SEO tools?
Send them this guide: toolgpa.com/tools/raven-tools/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO tools after Raven Tools, each with an Insider's Guide of its own.
- SEO Tools Insider's GuideEvery one of the 65 SEO tools we grade, compared
- Rank Math Insider's GuideWordPress SEO plugin for meta tags, schema, sitemaps and rank tracking3.0 GPA
- Keywords Everywhere Insider's GuideBrowser extension that shows search volume on the sites you browse2.8 GPA
- NeuronWriter Insider's GuideContent editor that scores drafts against the pages already ranking2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Raven Tools’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Raven Tools is a trademark of its owner, and this guide is not made, paid for or approved by TapClicks, Inc. Prices and plans change: check raventools.com before you buy.