AuthorityLabs vs SE Ranking (2026): which should you pick?

Pick AuthorityLabs if

• Fits if you track under 250 keywords across up to 50 domains
• Works for agencies that want white-label rank reports with unlimited users

Look elsewhere if

• Skip it if you want a free plan, as the 14-day trial is the only free access
• Not for you if you need site audits or backlink checks, which it does not include
• Tight if you track more than 250 keywords, since the next step is $129 a month
• Pricey if you track 2,500 keywords, at $295 a month
• Watch out: only monthly prices are shown, with no annual option mentioned

Pick SE Ranking if

• Fits if you track lots of keywords daily across several client sites
• Works for small marketing teams who want research, audits and tracking under one login

Look elsewhere if

• Pricey if you're one person with one site, as Core is $103.20 a month even on yearly billing and there's no lower plan
• Tight if you need old data, since Core keeps 6 months of history and has 1 manager seat; extra seats start at $16 a month
• Pricey if you want white-label reports, as the Agency Pack is $69 a month extra and sold on yearly billing only
• Watch out: both plans track only 25 AI prompts a day, and more needs the separate AI visibility product, from $71 a month for 75 prompts
• Watch out: payments are non-refundable unless the service wasn't delivered as promised, and there's no desktop or phone app

AuthorityLabs

• There is no free plan; the 14-day trial is the only free access.
• The cheapest plan caps tracking at 250 keywords and 50 domains, and the next steps up are $129, $295 and $585 a month.
• The pricing page shows monthly prices only and does not mention annual billing.
• It tracks rankings and keyword data only, so it does not include site audits or backlink analysis.

SE Ranking

• Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
• White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
• Both plans track only 25 AI prompts a day; more needs the separate AI visibility product, from $71 a month for 75 prompts.
• Payments are non-refundable except where the service was not delivered as promised.

AuthorityLabs

Daily rank checks

Rankings are refreshed every day on every plan, for domains, pages and competitor sites tracked side by side.

Local and mobile tracking

Results can be pulled by state, city or postal code, and mobile rankings are tracked separately from desktop.

Search engines and countries

Domains can be added for any country or language that Google, Bing and Yahoo support.

Not provided keywords report

Every plan includes reports aimed at recovering keywords that analytics tools label as not provided.

White-label reporting

Reports can carry the agency's own branding, and any number of team members or clients can have a login at no extra cost.

Interface API access

Plans list API access to the rank tracker interface, and the company sells separate SEO and data-service APIs.

SE Ranking

Rank Tracker

Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.

Keyword, competitor and backlink research

Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.

Website audit

Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.

AI visibility tracking

Track 25 prompts a day across five AI models on either plan, with AI source tracking and AI competitor research by domain.

Reports and local SEO

Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.

API and MCP

Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.

AuthorityLabs

• Plus$65

  per month for up to 250 keywords

  250 keywords across up to 50 domains, with local and mobile tracking, daily updates, white-label reports and unlimited users.

• Pro$129

  per month for up to 1,000 keywords

  1,000 keywords across up to 100 domains, with the same feature set as Plus.

• Pro Plus$295

  per month for up to 2,500 keywords

  2,500 keywords across up to 300 domains, with the same feature set.

• Enterprise$585

  per month for 5,000+ keywords

  5,000 or more keywords across unlimited domains, with the same feature set.

SE Ranking

• Core$103.20

  per month, billed annually ($129 billed monthly)

  1 manager seat, 10 projects, 2,000 keywords and 25 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.

• Growth$223.20

  per month, billed annually ($279 billed monthly)

  3 manager seats, 30 projects, 5,000 keywords and 25 AI prompts daily, 2 million audit pages, all-time history and guest links.

• EnterpriseCustom

  Custom limits and terms, full API and advanced integrations, through sales.

AuthorityLabs

No public discounts listed.

SE Ranking

• Annual discount

  Save 20% with annual billing

  SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.