AuthorityLabs vs Wincher (2026): which should you pick?

Pick AuthorityLabs if

• Fits if you track under 250 keywords across up to 50 domains
• Works for agencies that want white-label rank reports with unlimited users

Look elsewhere if

• Skip it if you want a free plan, as the 14-day trial is the only free access
• Not for you if you need site audits or backlink checks, which it does not include
• Tight if you track more than 250 keywords, since the next step is $129 a month
• Pricey if you track 2,500 keywords, at $295 a month
• Watch out: only monthly prices are shown, with no annual option mentioned

Pick Wincher if

• Fits if you want daily rankings without paying for a full suite
• Works for businesses that track how they rank on Google Maps in a few places

Look elsewhere if

• Pricey if you want the API, Looker Studio or white-label reports, which start on Standard at $89 a month
• Skip it if you need deep keyword research, as tracking is the point here
• Tight if you track lots of places, as 25 local credits are included and more cost €10 per 500
• Watch out: there's no free plan, only a 7-day trial, and refunds cover 7 days on a first purchase
• Tight if you share it, as Basic has one user, and each plan's price rises with its keyword count

AuthorityLabs

• There is no free plan; the 14-day trial is the only free access.
• The cheapest plan caps tracking at 250 keywords and 50 domains, and the next steps up are $129, $295 and $585 a month.
• The pricing page shows monthly prices only and does not mention annual billing.
• It tracks rankings and keyword data only, so it does not include site audits or backlink analysis.

Wincher

• There is no free plan, only the 7-day trial and some free stand-alone tools; refunds cover 7 days on the first purchase.
• Basic has one user and 10 websites, with no API, Looker Studio or white-label reports; those start at Standard for $89 a month.
• Local tracking runs on credits: 25 are included, and extra credits cost €10 per 500.
• Each plan's price rises with its keyword count; above 50,000 keywords is a custom quote.

AuthorityLabs

Daily rank checks

Rankings are refreshed every day on every plan, for domains, pages and competitor sites tracked side by side.

Local and mobile tracking

Results can be pulled by state, city or postal code, and mobile rankings are tracked separately from desktop.

Search engines and countries

Domains can be added for any country or language that Google, Bing and Yahoo support.

Not provided keywords report

Every plan includes reports aimed at recovering keywords that analytics tools label as not provided.

White-label reporting

Reports can carry the agency's own branding, and any number of team members or clients can have a login at no extra cost.

Interface API access

Plans list API access to the rank tracker interface, and the company sells separate SEO and data-service APIs.

Wincher

Daily rank tracking

Rankings update every day by device and location, with SERP features, keyword groups and annotations. On-demand updates start at Standard.

Competitor tracking

Follow 5, 10 or 20 competitors per website depending on plan, with suggested competitors and, from Standard, share of voice.

Local rank tracker

Tracks positions on Google Maps for any number of locations, updated weekly and paid for with credits.

Keyword Explorer

Unlimited daily lookups with related keywords (50 to 500 per search by plan), AI keyword suggestions and, from Standard, keyword gap.

On-page checks and content outlines

An on-page SEO checker, a benchmark against the pages that already rank, and an AI content outliner on every plan.

PDF reports

On-demand and scheduled PDF reports on every plan; white-label reports start at Standard.

AuthorityLabs

• Plus$65

  per month for up to 250 keywords

  250 keywords across up to 50 domains, with local and mobile tracking, daily updates, white-label reports and unlimited users.

• Pro$129

  per month for up to 1,000 keywords

  1,000 keywords across up to 100 domains, with the same feature set as Plus.

• Pro Plus$295

  per month for up to 2,500 keywords

  2,500 keywords across up to 300 domains, with the same feature set.

• Enterprise$585

  per month for 5,000+ keywords

  5,000 or more keywords across unlimited domains, with the same feature set.

Wincher

• Basic$49

  per month for 500 keywords, billed monthly

  1 user, up to 10 websites, daily updates and 5 competitors per site. The price rises with the number of keywords tracked.

• Standard$89

  per month for 1,000 keywords, billed monthly

  Unlimited websites, multiple users, on-demand updates, share of voice, keyword gap, white-label reports, Looker Studio and the API.

• Professional$319

  per month for 5,000 keywords, billed monthly

  Everything in Standard plus external users, project permissions, 20 competitors per site and a key account manager.

• CustomCustom

  For tracking more than 50,000 keywords, quoted by the support team.

AuthorityLabs

No public discounts listed.

Wincher

• Annual discount

  Two months free with annual billing

  Wincher's help center says an annual subscription gives two months free compared with paying monthly.