The SE Ranking Insider’s Guide
Everything we know about SE Ranking in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
SE Ranking
The Insider’s Guide
SEO platform for rank tracking, audits, research and AI visibility
Every plan, grade, refund rule and rival among SEO tools, read from SE Ranking’s own pages.
Made by SER Acquisition Inc. · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from SE Ranking’s own pages, its app-store listings and our grades. Every fact in it is on SE Ranking’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 6 of the 21 other SEO tools we grade
SE Ranking is a web-based SEO platform that began as a rank tracker and now covers keyword, competitor and backlink research, website audits, reporting and local listings. Both self-serve plans also track a set number of prompts daily in AI answer engines. Agency white-labeling, deeper AI search tracking and API credits are sold as add-ons.
To get you started, here are 9 things to know about SE Ranking, taken from its own pages and our grades.
It's tidy, but projects, keyword lists and reports all need setting up before the tool pays off.
- 1
Best for tracking rankings across many client sites
That's a lot of tool, but there's no cheaper way in.
- 2
Paid plans start at $103.20 a month
As its pricing page puts it: $103.20 per month, billed annually ($129 billed monthly).
- 3
You can try it first
14-day free trial, no credit card required; 10 projects, 750 keywords and 20 AI prompts a day
- 4
It runs on Web
Web.
- 5
Rank Tracker
Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.
- 6
Keyword, competitor and backlink research
Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.
- 7
Website audit
Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.
- 8
A 2.2 GPA, above 6 of 21
That is against the other SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace SE Ranking you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
SE Ranking at a glance
- Pricing
- Free trial, from $103.20 per month, billed annually ($129 billed monthly)
- Free plan
- No
- Free trial
- 14-day free trial, no credit card required; 10 projects, 750 keywords and 20 AI prompts a day
- Runs on
- Web
- Made by
- SER Acquisition Inc., since 2013
- Category
- SEO Tools
- Our grade
- 2.2 GPA, fair
The report card
Best for tracking rankings across many client sites
SE Ranking started as a rank tracker and now does the lot: daily rankings, keyword and backlink research with no usage caps, site audits, local SEO and AI answer tracking. Core is $103.20 a month on yearly billing, with 10 projects and 2,000 keywords. That's a lot of tool, but there's no cheaper way in.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Core is $103.20 a month billed yearly ($129 monthly), and it's the cheapest self-serve plan. That's well above this category's middle, for one manager seat; extra seats start at $16. In fairness, 10 projects and 2,000 keywords tracked daily is a lot for the money. |
| Free plan and trial | C | No free plan, but the 14-day trial needs no card and is generous: 10 projects, 750 keywords and 20 AI prompts a day. Payments are non-refundable after that, so use the trial properly. |
| Features | B | Daily rank tracking with share of voice, keyword, competitor and backlink research with no caps on either plan, audits of 250,000 pages a month, reports, listings in 100+ directories, AI answer tracking and API credits. The whole job. |
| Ease of use | C | No rating on record. It's tidy, but projects, keyword lists and reports all need setting up before the tool pays off. |
| Platforms and integrations | B | Web only, connected to Looker Studio, Google Analytics, Search Console, Matomo, n8n, Make and Claude, with 25,000 API credits a month and MCP on Core. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who SE Ranking is for
- Great if you track lots of keywords daily across several client sites
- Good for small marketing teams who want research, audits and tracking under one login
- Handy when you want two weeks to try everything without a card
Who it is not for
- Pricey if you're one person with one site, as Core is $103.20 a month even yearly
- Tight if you need old data, since Core keeps only 6 months of history
- Not for you if you want white-label reports included, as the Agency Pack is $69 a month extra
Good to know
Good for
- Agencies and consultants tracking rankings for many client sites
- Small marketing teams that want research, audits and tracking at a lower entry price
- SEOs who want to try every tool for two weeks without a card
Worth knowing
- Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
- White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
- Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
- Payments are non-refundable except where the service was not delivered as promised.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$103.20
A month to start
SE Ranking is a paid product with a free trial, starting at $103.20 per month, billed annually ($129 billed monthly).
Payments are non-refundable after that, so use the trial properly.
Core
$103.20
per month, billed annually ($129 billed monthly)
1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.
Growth
$223.20
per month, billed annually ($279 billed monthly)
3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.
Enterprise
Custom
Custom limits and terms, full API and advanced integrations, through sales.
Trying it first
14-day free trial, no credit card required; 10 projects, 750 keywords and 20 AI prompts a day
Read from seranking.com on Oct 17, 2026.
Ways to pay less
Annual discount
Save 20% with annual billing
SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.
Stated on seranking.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
SEO platform for rank tracking, audits, research and AI visibility. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, keyword research, rank tracking, site audit, backlink analysis.
- Rank Tracker
- Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.
- Keyword, competitor and backlink research
- Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.
- Website audit
- Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.
- AI visibility tracking
- Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.
- Reports and local SEO
- Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.
- API and MCP
- Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.
Where it runs
- Web
What it works with
- Looker Studio
- Google Analytics
- Google Search Console
- Matomo
- n8n
- Make
- Claude
SE Ranking is made by SER Acquisition Inc., and has been around since 2013.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
6/21
Other SEO tools it is graded above
SE Ranking's GPA of 2.2 is higher than 6 of the 21 other SEO tools we grade, and level with 5.
It stands best on features (B, above 14 of 21) and worst on value for money (D, above 0).
Its paid plans start at $103.20 a month, against a middle price of $34.45 for the category: 18 of the 21 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 22 SEO tools we grade, cut by the letter each got. SE Ranking’s own letter is outlined.
- DValue for moneyAbove 0 of 21
- CFree plan and trialAbove 2 of 21
- BFeaturesAbove 14 of 21
- CEase of useAbove 0 of 21
- BPlatforms and integrationsAbove 6 of 21
Price against what you get
Each dot is one of 22 SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. SE Ranking is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace SE Ranking you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 10 of the 21 other SEO tools grade higher. It costs $1,238.40 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- An index of the links between billions of web pages.
- Daily checks of where your pages rank in search results.
- A crawler that checks every page of a site.
- It plugs into other products, Looker Studio, Google Analytics and Google Search Console among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. SE Ranking’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Semrush, Ahrefs, Serpstat, Moz Pro and Wincher
The 5 tools SE Ranking is most often weighed against, with where each one differs from it.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Semrush has a free plan. SE Ranking does not, though it has a free trial.
- 2.0GPA
Ahrefs
Free plan · from $29/mo
SEO toolset for backlinks, keyword research, audits and rank tracking.
- Ahrefs has a free plan. SE Ranking does not, though it has a free trial.
- Only Ahrefs lists a browser extension.
- SE Ranking also covers reports.
- 2.0GPA
Serpstat
Free trial · from $50/mo
All-in-one SEO platform for research, rank tracking and site audits.
- Only Serpstat lists a browser extension.
- 1.8GPA
Moz Pro
Free plan · from $49/mo
SEO toolkit for keyword and link research, site crawls and rankings.
- Moz Pro has a free plan. SE Ranking does not, though it has a free trial.
- Only Moz Pro lists a browser extension.
- SE Ranking also covers reports.
- 2.2GPA
Wincher
Free trial · from $49/mo
Daily keyword rank tracker with competitor and local tracking.
- SE Ranking also covers site audit and backlink analysis.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is SE Ranking free?
No, SE Ranking is a paid product, but you can try it first. 14-day free trial, no credit card required; 10 projects, 750 keywords and 20 AI prompts a day.
How much does SE Ranking cost?
SE Ranking lists 3 plans. Core: $103.20 per month, billed annually ($129 billed monthly).
What platforms does SE Ranking work on?
SE Ranking is available on Web.
Does SE Ranking offer any discounts?
SE Ranking publicly lists the following: Save 20% with annual billing.
Does SE Ranking have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. SE Ranking is listed for Web.
Does SE Ranking have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. SE Ranking is listed for Web.
Is SE Ranking open source?
SE Ranking is not described as open source on its own site, as read on Oct 17, 2026.
Does SE Ranking have an API?
Yes. SE Ranking offers a public API, according to its own site.
What does SE Ranking integrate with?
SE Ranking's listing names Looker Studio, Google Analytics, Google Search Console, Matomo, n8n, Make and Claude.
Who makes SE Ranking?
SE Ranking is made by SER Acquisition Inc. It dates from 2013.
What are the alternatives to SE Ranking?
The closest alternatives to SE Ranking in our directory are Semrush, Ahrefs, Serpstat, Moz Pro and Wincher.
How does SE Ranking compare with other SEO tools?
SE Ranking's GPA of 2.2 is higher than 6 of the 21 other SEO tools we grade, and level with 5.
Is SE Ranking good value for money?
ToolGPA grades SE Ranking D for value for money. Its paid plans start at $103.20 a month, against a middle price of $34.45 for the category: 18 of the 21 others that charge start lower.
Could I make my own version of SE Ranking?
To replace SE Ranking you would be making search volumes for millions of keywords, gathered and kept up to date.
Where this guide comes from
The prices, plans, platforms and features were read from SE Ranking’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from SE Ranking's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SER Acquisition Inc. Prices change, so check seranking.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- SE Ranking, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/se-ranking
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "SE Ranking: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/se-ranking
Know someone choosing between SEO tools?
Send them this guide: toolgpa.com/tools/se-ranking/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO tools after SE Ranking, each with an Insider's Guide of its own.
- SEO Tools Insider's GuideEvery one of the 22 SEO tools we grade, compared
- Rank Math Insider's GuideWordPress SEO plugin for meta tags, schema, sitemaps and rank tracking3.0 GPA
- Keywords Everywhere Insider's GuideBrowser extension that shows search volume on the sites you browse2.8 GPA
- NeuronWriter Insider's GuideContent editor that scores drafts against the pages already ranking2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what SE Ranking’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. SE Ranking is a trademark of its owner, and this guide is not made, paid for or approved by SER Acquisition Inc. Prices and plans change: check seranking.com before you buy.