Search Analytics for Sheets vs SEOTesting (2026): which should you pick?
As of Oct 23, 2026, Search Analytics for Sheets and SEOTesting share a 2.2 GPA, and only Search Analytics for Sheets has a free plan.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Search Analytics for Sheets grades higher on the free plan and ease of use. SEOTesting grades higher on features and platforms. They get the same grade on value for money.
Price, platforms and features side by side. The table says where each price was read and when.
Search Analytics for Sheets
Google Sheets add-on that pulls and backs up Search Console data
SEOTesting
SEO tests and reports built on your own Search Console data
Which one is for you
Pick Search Analytics for Sheets if
- Fits if you already work through Search Console data in spreadsheets
- Works for keeping daily or monthly backups of your Search Console data in a sheet
Look elsewhere if
- Skip it if you don't use Google Sheets, as it runs only there as a Workspace add-on
- Tight if your site is large, as free requests stop at 10,000 rows and Pro at 100,000
- Watch out: URL Inspection rows are capped by Google's daily quota for each property, whatever the plan
- Not for you if you want reports made for you, as it pulls data and leaves the analysis to you
- Watch out: it reads only properties verified in the Google account you connect
Pick SEOTesting if
- Fits if you want to know whether a title or content change moved clicks
- Works for teams of any size, since users are unlimited and only websites are counted
Look elsewhere if
- Watch out: if you don't subscribe when the trial ends, your site data is deleted 7 days later
- Not for you if you need rankings inside AI answers, as it sees only Google and AI referral traffic
- Pricey if you run lots of sites, at $375 a month for 20 and a quote beyond that
- Tight if you want annual billing, which is arranged only by email
- Watch out: internal linking reports draw on monthly InternalLinking.com credits, 25, 75 or 300 by plan
How we grade them
| 2.2GPASearch Analytics for SheetsFair | 2.2GPASEOTestingFair | |
|---|---|---|
| Value for money | CPro is $16 a month on yearly billing ($19 monthly), a little above this category's cheaper quarter at $13. Unlimited, for every row the API returns, is $41. | CSingle Site is $50 a month for one website, between this category's middle and its dearer quarter. Users are unlimited on every plan, but websites are what you pay for: 5 are $125 and 20 are $375. |
| Free plan and trial | BThe free plan pulls up to 10,000 rows per request and 100 URL Inspection rows, with unlimited requests and unlimited daily or monthly backups. One person with a small site can live on that. | CNo free plan, but the 14-day trial needs no card and covers the full product for up to 30 sites. Charities can ask for a free subscription by email. |
| Features | DOne narrow job: getting Search Console data into a sheet, with grouping, filters, URL Inspection results and scheduled backups. It needs Google Sheets to be useful, and the charts and analysis are yours to build. | CBefore-and-after and split tests, redirect tests, AI referral traffic from Analytics, content decay, cannibalization and CTR reports, and sitemap and robots.txt alerts. It does SEO testing fully, but that's a smaller job, and it can't see rankings in AI answers. |
| Ease of use | BNo rating on record. It's an add-on inside Google Sheets, using the Google account you already have: pick a property and the dimensions, then run it. | CNo rating on record. Nothing goes on your site, but you connect Search Console and Analytics and log each change before a test means anything. |
| Platforms and integrations | CWeb only, inside Google Sheets as a Workspace add-on, linked to Search Console. No API or other apps on record. | BWeb and a Chrome extension, with an API, an MCP server, a Looker Studio connector and InternalLinking.com. No desktop or phone app. |
| Best for | Search Console data straight into Google Sheets | measuring whether an SEO change worked |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Search Analytics for Sheets and SEOTesting. How we grade
Price against what you get
Search Analytics for Sheets starts at $16 a month and scores 2.0 out of 4 on features, ease of use and platforms. SEOTesting starts at $50 a month and scores 2.3.
SEOTesting scores higher, and starts $34 a month higher: the question is whether the extra is worth that to you. Of the other technical SEO tools on the chart, 21 score higher than Search Analytics for Sheets for less, and 6 score higher than SEOTesting for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Search Analytics for Sheets also covers spreadsheets.
- SEOTesting also covers rank tracking, a/B testing and AI search visibility.
At a glance
| Search Analytics for Sheets | SEOTesting | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $16 per month, billed yearly ($19 billed monthly) | $50 per month for 1 website, billed monthly |
| Free plan | Up to 10,000 rows per request of Search Analytics data and 100 of URL Inspection data, unlimited requests and unlimited daily or monthly backups. | None |
| Free trial | None listed | 14-day free trial of the full product for up to 30 sites, no credit card required |
| Web | ||
| Browser extension | ||
| Made by | Vertify SRL | SanityCheck.io Limited |
| Price read from | searchanalyticsforsheets.com | seotesting.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Search Analytics for Sheets
- It runs only inside Google Sheets, as a Google Workspace add-on.
- Row counts depend on what the Search Console API returns, and URL Inspection rows are capped by Google's daily quota for each property.
- It reads only properties verified in the connected Google account.
- Free requests stop at 10,000 rows; larger sites need Pro or Unlimited for complete exports.
SEOTesting
- Results rest on Search Console and Google Analytics data, so it shows Google and AI referral traffic, not rankings in AI answers.
- If you do not subscribe when the trial ends, your site data is deleted 7 days later.
- Plans are priced by websites: more than 20 needs a quote, and annual billing is arranged only by email.
- Internal linking reports draw on monthly InternalLinking.com credits: 25, 75 or 300 depending on the plan.
Key features
Search Analytics for Sheets
- Search Console data in a sheet
- Request clicks, impressions, CTR and average position for web, image or video search into any sheet, without exporting files.
- Grouping by several dimensions
- Group by query, page, country, device and date at the same time, which the Search Console interface does not allow, and stack as many filters as needed.
- More rows than the web interface
- Pull up to 10,000 rows per request free, 100,000 on Pro or every row the API returns on Unlimited.
- URL Inspection data
- Pair performance data with each page's URL Inspection results to find indexing problems, up to 100, 1,000 or 2,000 rows per request by plan.
- Automated backups
- Save data daily or monthly for any number of properties without opening the sheet, with an optional status email after each run.
SEOTesting
- Time-based SEO tests
- Log a change to one page or a group of pages and see clicks, impressions and position before and after, with a significance figure.
- Split and switch tests
- Compare changed pages with a control group of similar pages, or measure what a set of URL redirects did to traffic.
- LLM traffic and tests
- Uses Google Analytics to show which pages ChatGPT, Claude, Perplexity and Gemini send visitors to, and tests whether changes move those visits.
- Search Console reports
- Content decay, keyword cannibalization, CTR opportunities, zero-click searches and Google update impact by page group, plus a written monthly report.
- Sitemap and robots.txt monitoring
- Watches your own and competitors' XML sitemaps for changes and alerts you when a robots.txt rule changes.
- API, MCP and connectors
- An API and MCP server, a Looker Studio connector for running tests and a Chrome extension that shows Search Console data while browsing.
Plans
Search Analytics for Sheets
Free$0
Up to 10,000 Search Analytics rows and 100 URL Inspection rows per request, with all grouping, filters and automated backups.
Pro$16
per month, billed yearly ($19 billed monthly)
Up to 100,000 Search Analytics rows and 1,000 URL Inspection rows per request, for medium to large sites.
Unlimited$41
per month, billed yearly ($49 billed monthly)
Every row the Search Console API returns per request, and up to 2,000 URL Inspection rows.
SEOTesting
Single Site$50
per month for 1 website, billed monthly
Unlimited users and 25 InternalLinking.com credits a month.
Medium$125
per month for 5 websites, billed monthly
Unlimited users, 75 InternalLinking.com credits a month and a one-to-one onboarding call.
Large$375
per month for 20 websites, billed monthly
Unlimited users, 300 InternalLinking.com credits a month and quarterly training.
EnterpriseCustom
More websites, custom terms, unlimited training and customer success support.
Ways to pay less
Search Analytics for Sheets
- Annual discount
Save about 16% with yearly billing
The pricing page lists Pro at $16 a month billed yearly instead of $19 monthly, and Unlimited at $41 instead of $49.
SEOTesting
- Nonprofit
Free subscription for charities
SEOTesting's About page offers charitable organizations a free subscription; charities ask for it by emailing hello@seotesting.com.
Common questions
Which is cheaper, Search Analytics for Sheets or SEOTesting?
As of Oct 23, 2026, Search Analytics for Sheets is cheaper to start with: $16 a month, against $50 a month for SEOTesting. Search Analytics for Sheets starts at $16 per month, billed yearly ($19 billed monthly), and SEOTesting starts at $50 per month for 1 website, billed monthly.
Which has a free plan, Search Analytics for Sheets or SEOTesting?
As of Oct 23, 2026, only Search Analytics for Sheets has a free plan. SEOTesting does not, though it has a free trial.
Which platforms do Search Analytics for Sheets and SEOTesting run on?
As of Oct 23, 2026, only SEOTesting lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.