Indexing Insight vs Search Analytics for Sheets (2026): which should you pick?
As of Oct 23, 2026, Search Analytics for Sheets grades higher than Indexing Insight: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Indexing Insight grades higher on features and platforms. Search Analytics for Sheets grades higher on the free plan and ease of use. They get the same grade on value for money.
Price, platforms and features side by side. The table says where each price was read and when.
Indexing Insight
Daily Google index monitoring for large sites, built on Search Console
Search Analytics for Sheets
Google Sheets add-on that pulls and backs up Search Console data
Which one is for you
Pick Indexing Insight if
- Fits if you run SEO for a large publisher or shop with many pages to keep indexed
- Works for showing engineers indexing data before you ask for their time
Look elsewhere if
- Not for you if you want to try it without a card, as the 7-day trial asks for one
- Watch out: monthly and annual payments aren't refundable, and if Google cuts API access, refunds stop at 20% of the year left
- Tight if you want the API, crawl stats or BigQuery export, which start at $150 a month
- Pricey if your site is small, as the cheapest plan is $75 a month plus tax for 100,000 URLs
Pick Search Analytics for Sheets if
- Fits if you already work through Search Console data in spreadsheets
- Works for keeping daily or monthly backups of your Search Console data in a sheet
Look elsewhere if
- Skip it if you don't use Google Sheets, as it runs only there as a Workspace add-on
- Tight if your site is large, as free requests stop at 10,000 rows and Pro at 100,000
- Watch out: URL Inspection rows are capped by Google's daily quota for each property, whatever the plan
- Not for you if you want reports made for you, as it pulls data and leaves the analysis to you
- Watch out: it reads only properties verified in the Google account you connect
How we grade them
| 2.0GPAIndexing InsightFair | 2.2GPASearch Analytics for SheetsFair | |
|---|---|---|
| Value for money | CAutomate is $75 a month plus tax for 100,000 URLs, 2 users and 4 websites, right at this category's dearer quarter. Crawl stats, the API and BigQuery export need Scale at $150. Yearly billing is 20% off. | CPro is $16 a month on yearly billing ($19 monthly), a little above this category's cheaper quarter at $13. Unlimited, for every row the API returns, is $41. |
| Free plan and trial | DNo free plan. The 7-day free trial needs a credit card, and the terms say subscriptions aren't refunded once paid. | BThe free plan pulls up to 10,000 rows per request and 100 URL Inspection rows, with unlimited requests and unlimited daily or monthly backups. One person with a small site can live on that. |
| Features | CDaily index checks with history, reports grouped by why pages aren't indexed, email alerts, sitemap monitoring and bulk Search Console property setup. It does index monitoring fully, but that's a smaller job, and it depends on Google's URL Inspection API. | DOne narrow job: getting Search Console data into a sheet, with grouping, filters, URL Inspection results and scheduled backups. It needs Google Sheets to be useful, and the charts and analysis are yours to build. |
| Ease of use | CNo rating on record. You connect Search Console and add web properties, in bulk or from its suggestions, before the daily checks start. | BNo rating on record. It's an add-on inside Google Sheets, using the Google account you already have: pick a property and the dimensions, then run it. |
| Platforms and integrations | BWeb only, linked to Search Console and BigQuery, with data downloads on every plan and an API from Scale. No desktop or phone app. | CWeb only, inside Google Sheets as a Workspace add-on, linked to Search Console. No API or other apps on record. |
| Best for | daily Google index checks on big sites | Search Console data straight into Google Sheets |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Indexing Insight and Search Analytics for Sheets. How we grade
Price against what you get
Indexing Insight starts at $75 a month and scores 2.3 out of 4 on features, ease of use and platforms. Search Analytics for Sheets starts at $16 a month and scores 2.0.
Indexing Insight scores higher, and starts $59 a month higher: the question is whether the extra is worth that to you. Of the other technical SEO tools on the chart, 6 score higher than Indexing Insight for less, and 21 score higher than Search Analytics for Sheets for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Indexing Insight also covers site audit.
- Search Analytics for Sheets also covers spreadsheets.
At a glance
| Indexing Insight | Search Analytics for Sheets | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $75 per month for 100,000 URLs, billed monthly, plus tax | $16 per month, billed yearly ($19 billed monthly) |
| Free plan | None | Up to 10,000 rows per request of Search Analytics data and 100 of URL Inspection data, unlimited requests and unlimited daily or monthly backups. |
| Free trial | 7-day free trial; a credit card is required | None listed |
| Web | ||
| Made by | Gent of Search Ltd | Vertify SRL |
| Price read from | indexinginsight.com | searchanalyticsforsheets.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Indexing Insight
- There is no free plan, and its terms say monthly and annual subscriptions are not refundable once paid.
- It depends on Google's URL Inspection API; if Google cuts that access, the terms limit any refund to 20% of the annual term left.
- Crawl stats reports, the API and BigQuery export start at the $150 Scale plan.
- Prices are shown before tax, and Paddle handles billing as the merchant of record.
Search Analytics for Sheets
- It runs only inside Google Sheets, as a Google Workspace add-on.
- Row counts depend on what the Search Console API returns, and URL Inspection rows are capped by Google's daily quota for each property.
- It reads only properties verified in the connected Google account.
- Free requests stop at 10,000 rows; larger sites need Pro or Unlimited for complete exports.
Key features
Indexing Insight
- Daily index monitoring
- Inspects monitored pages through Google's URL Inspection API every day and keeps the index history of each page.
- Index status reports
- Groups pages by why they are not indexed, with reports on pages that flip in and out of the index and on known pages Google gives no crawl priority.
- Email alerts
- Daily and weekly email reports flag important pages that have dropped out of Google's index.
- Sitemap monitoring and segments
- Shows which URLs in your XML sitemaps are indexed, with filters and segments to narrow problems to parts of the site.
- Search Console property setup
- Adds Search Console web properties in bulk, or suggests them from your URL structure, so more pages can be inspected each day.
- Data exports, API and BigQuery
- Every plan can download full datasets; Scale and Company add an API and a daily export to BigQuery.
Search Analytics for Sheets
- Search Console data in a sheet
- Request clicks, impressions, CTR and average position for web, image or video search into any sheet, without exporting files.
- Grouping by several dimensions
- Group by query, page, country, device and date at the same time, which the Search Console interface does not allow, and stack as many filters as needed.
- More rows than the web interface
- Pull up to 10,000 rows per request free, 100,000 on Pro or every row the API returns on Unlimited.
- URL Inspection data
- Pair performance data with each page's URL Inspection results to find indexing problems, up to 100, 1,000 or 2,000 rows per request by plan.
- Automated backups
- Save data daily or monthly for any number of properties without opening the sheet, with an optional status email after each run.
Plans
Indexing Insight
Automate$75
per month for 100,000 URLs, billed monthly
2 users, 4 websites and up to 20,000 URLs inspected a day, with index reports, sitemap monitoring, email alerts and data downloads.
Scale$150
per month for 500,000 URLs, billed monthly
4 users, 10 websites and 100,000 URLs a day, plus Google crawl stats reports, the API and BigQuery export.
Company$300
per month for 1,000,000 URLs, billed monthly
8 users, 20 websites and 200,000 URLs a day, with everything in Scale and priority support.
Search Analytics for Sheets
Free$0
Up to 10,000 Search Analytics rows and 100 URL Inspection rows per request, with all grouping, filters and automated backups.
Pro$16
per month, billed yearly ($19 billed monthly)
Up to 100,000 Search Analytics rows and 1,000 URL Inspection rows per request, for medium to large sites.
Unlimited$41
per month, billed yearly ($49 billed monthly)
Every row the Search Console API returns per request, and up to 2,000 URL Inspection rows.
Ways to pay less
Indexing Insight
- Annual discount
20% off with yearly billing
The pricing page's Monthly and Yearly switch marks yearly billing as 20% off the monthly prices.
Search Analytics for Sheets
- Annual discount
Save about 16% with yearly billing
The pricing page lists Pro at $16 a month billed yearly instead of $19 monthly, and Unlimited at $41 instead of $49.
Common questions
Which is cheaper, Indexing Insight or Search Analytics for Sheets?
As of Oct 23, 2026, Search Analytics for Sheets is cheaper to start with: $16 a month, against $75 a month for Indexing Insight. Indexing Insight starts at $75 per month for 100,000 URLs, billed monthly, plus tax, and Search Analytics for Sheets starts at $16 per month, billed yearly ($19 billed monthly).
Which has a free plan, Indexing Insight or Search Analytics for Sheets?
As of Oct 23, 2026, only Search Analytics for Sheets has a free plan. Indexing Insight does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.