Indexing Insight vs Lumar (2026): which should you pick?
As of Oct 23, 2026, Indexing Insight and Lumar share a 2.0 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about the free plan, where Indexing Insight grades higher, or features, where Lumar does.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Indexing Insight
Daily Google index monitoring for large sites, built on Search Console
Free trial · from $75/mo
Which one is for you
Pick Indexing Insight if
- Fits if you run SEO for a large publisher or shop with many pages to keep indexed
- Works for showing engineers indexing data before you ask for their time
Look elsewhere if
- Not for you if you want to try it without a card, as the 7-day trial asks for one
- Watch out: monthly and annual payments aren't refundable, and if Google cuts API access, refunds stop at 20% of the year left
- Tight if you want the API, crawl stats or BigQuery export, which start at $150 a month
- Pricey if your site is small, as the cheapest plan is $75 a month plus tax for 100,000 URLs
Pick Lumar if
- Fits if your site has hundreds of thousands of pages and an enterprise budget
- Makes sense if you want SEO checks to block a release in your CI/CD pipeline
Look elsewhere if
- Not for you if you want to see a price before talking to sales, as it's quote-only
- Skip it if you want to try it first, since there's no free plan or trial on record
- Tight if you crawl a lot, as active projects and URLs per billing period are capped by contract
- Watch out: SEO and GEO professional services are a separate monthly contract
How we grade them
| 2.0GPAIndexing InsightFair | 2.0GPALumarFair | |
|---|---|---|
| Value for money | CAutomate is $75 a month plus tax for 100,000 URLs, 2 users and 4 websites, right at this category's dearer quarter. Crawl stats, the API and BigQuery export need Scale at $150. Yearly billing is 20% off. | CNo price is published. Lumar's pricing page is a quote form, so you only find out what it costs on a sales call, with packages built from the apps and metrics you pick. With no figure to compare, it sits at the ordinary grade. |
| Free plan and trial | DNo free plan. The 7-day free trial needs a credit card, and the terms say subscriptions aren't refunded once paid. | FNothing free on record: the site mentions no free plan and no trial. Access starts with a demo or a quote. |
| Features | CDaily index checks with history, reports grouped by why pages aren't indexed, email alerts, sitemap monitoring and bulk Search Console property setup. It does index monitoring fully, but that's a smaller job, and it depends on Google's URL Inspection API. | BCrawls up to 450 URLs a second, with 350+ reports on technical SEO, AI search readiness, speed and WCAG accessibility. Monitor follows many domains, and Protect tests new code in GitHub, Jenkins, CircleCI or Azure DevOps. Nothing in the listing shows a gap in the core job. |
| Ease of use | CNo rating on record. You connect Search Console and add web properties, in bulk or from its suggestions, before the daily checks start. | CNo rating on record. It's four apps on one crawler, with projects, crawl schedules, speed limits and custom extractions to set up, and access goes through a demo first. |
| Platforms and integrations | BWeb only, linked to Search Console and BigQuery, with data downloads on every plan and an API from Scale. No desktop or phone app. | BWeb only, with no desktop or phone app. It links to Search Console, Google Analytics, Adobe Analytics, Looker Studio, GitHub, Splunk, Slack and Zapier, and has a public API. |
| Best for | daily Google index checks on big sites | crawling very large sites before each release |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Indexing Insight and Lumar. How we grade
Where they differ
- Indexing Insight also covers reports.
- Lumar also covers dashboards, AI search visibility and page speed.
In commonWebPublic APISite audit
At a glance
| Indexing Insight | Lumar | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $75 per month for 100,000 URLs, billed monthly, plus tax | Not published |
| Free plan | None | None |
| Free trial | 7-day free trial; a credit card is required | None listed |
| Web | ||
| Made by | Gent of Search Ltd | Lumar |
| Price read from | indexinginsight.com | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Indexing Insight
- There is no free plan, and its terms say monthly and annual subscriptions are not refundable once paid.
- It depends on Google's URL Inspection API; if Google cuts that access, the terms limit any refund to 20% of the annual term left.
- Crawl stats reports, the API and BigQuery export start at the $150 Scale plan.
- Prices are shown before tax, and Paddle handles billing as the merchant of record.
Lumar
- No prices are published: the pricing page is a quote form, and packages are built from the apps and metrics a team picks.
- Accounts have limits on active projects and on URLs crawled per billing period, set in each contract.
- No free plan or free trial is mentioned on the site; access starts with a demo or a quote.
- SEO and GEO professional services are sold as a separate monthly contract.
Key features
Indexing Insight
- Daily index monitoring
- Inspects monitored pages through Google's URL Inspection API every day and keeps the index history of each page.
- Index status reports
- Groups pages by why they are not indexed, with reports on pages that flip in and out of the index and on known pages Google gives no crawl priority.
- Email alerts
- Daily and weekly email reports flag important pages that have dropped out of Google's index.
- Sitemap monitoring and segments
- Shows which URLs in your XML sitemaps are indexed, with filters and segments to narrow problems to parts of the site.
- Search Console property setup
- Adds Search Console web properties in bulk, or suggests them from your URL structure, so more pages can be inspected each day.
- Data exports, API and BigQuery
- Every plan can download full datasets; Scale and Company add an API and a daily export to BigQuery.
Lumar
- Cloud crawler
- Crawls run in the cloud at up to 450 URLs a second, or 350 rendered, with schedules, speed limits and a safeguard that pauses a crawl when failures pass a set rate.
- Analyze
- Lumar says Analyze has 350+ built-in reports on technical SEO, AI search readiness, site speed and accessibility, plus custom extractions from page HTML.
- Monitor
- Follows key metrics across several domains, site sections or country sites on shared dashboards, with alerts when new issues appear.
- Protect
- Runs automated SEO, speed and accessibility tests on new code, and can stop a build in GitHub, Jenkins, CircleCI or Azure DevOps when a test fails.
- GEO and AI visibility
- Reports on what may keep pages out of AI search answers and tracks brand mentions and sentiment on AI platforms, with AI-written suggestions.
- Accessibility and speed
- Tests pages against WCAG 2.2 levels A to AAA, and runs Lighthouse reports at scale alongside origin-level Chrome UX Report data.
Plans
Indexing Insight
Automate$75
per month for 100,000 URLs, billed monthly
2 users, 4 websites and up to 20,000 URLs inspected a day, with index reports, sitemap monitoring, email alerts and data downloads.
Scale$150
per month for 500,000 URLs, billed monthly
4 users, 10 websites and 100,000 URLs a day, plus Google crawl stats reports, the API and BigQuery export.
Company$300
per month for 1,000,000 URLs, billed monthly
8 users, 20 websites and 200,000 URLs a day, with everything in Scale and priority support.
Lumar
Pricing could not be confirmed. See lumar.io.
Ways to pay less
Indexing Insight
- Annual discount
20% off with yearly billing
The pricing page's Monthly and Yearly switch marks yearly billing as 20% off the monthly prices.
Lumar
No public discounts listed.
Common questions
Which is cheaper, Indexing Insight or Lumar?
As of Oct 23, 2026, Indexing Insight starts at $75 per month for 100,000 URLs, billed monthly, plus tax, and Lumar has no price we could confirm.
Which has a free plan, Indexing Insight or Lumar?
As of Oct 23, 2026, neither Indexing Insight nor Lumar has a free plan. Indexing Insight has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.