Indexing Insight vs SEOTesting (2026): which should you pick?
As of Oct 23, 2026, SEOTesting grades higher than Indexing Insight: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
SEOTesting grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Indexing Insight
Daily Google index monitoring for large sites, built on Search Console
SEOTesting
SEO tests and reports built on your own Search Console data
Which one is for you
Pick Indexing Insight if
- Fits if you run SEO for a large publisher or shop with many pages to keep indexed
- Works for showing engineers indexing data before you ask for their time
Look elsewhere if
- Not for you if you want to try it without a card, as the 7-day trial asks for one
- Watch out: monthly and annual payments aren't refundable, and if Google cuts API access, refunds stop at 20% of the year left
- Tight if you want the API, crawl stats or BigQuery export, which start at $150 a month
- Pricey if your site is small, as the cheapest plan is $75 a month plus tax for 100,000 URLs
Pick SEOTesting if
- Fits if you want to know whether a title or content change moved clicks
- Works for teams of any size, since users are unlimited and only websites are counted
Look elsewhere if
- Watch out: if you don't subscribe when the trial ends, your site data is deleted 7 days later
- Not for you if you need rankings inside AI answers, as it sees only Google and AI referral traffic
- Pricey if you run lots of sites, at $375 a month for 20 and a quote beyond that
- Tight if you want annual billing, which is arranged only by email
- Watch out: internal linking reports draw on monthly InternalLinking.com credits, 25, 75 or 300 by plan
How we grade them
| 2.0GPAIndexing InsightFair | 2.2GPASEOTestingFair | |
|---|---|---|
| Value for money | CAutomate is $75 a month plus tax for 100,000 URLs, 2 users and 4 websites, right at this category's dearer quarter. Crawl stats, the API and BigQuery export need Scale at $150. Yearly billing is 20% off. | CSingle Site is $50 a month for one website, between this category's middle and its dearer quarter. Users are unlimited on every plan, but websites are what you pay for: 5 are $125 and 20 are $375. |
| Free plan and trial | DNo free plan. The 7-day free trial needs a credit card, and the terms say subscriptions aren't refunded once paid. | CNo free plan, but the 14-day trial needs no card and covers the full product for up to 30 sites. Charities can ask for a free subscription by email. |
| Features | CDaily index checks with history, reports grouped by why pages aren't indexed, email alerts, sitemap monitoring and bulk Search Console property setup. It does index monitoring fully, but that's a smaller job, and it depends on Google's URL Inspection API. | CBefore-and-after and split tests, redirect tests, AI referral traffic from Analytics, content decay, cannibalization and CTR reports, and sitemap and robots.txt alerts. It does SEO testing fully, but that's a smaller job, and it can't see rankings in AI answers. |
| Ease of use | CNo rating on record. You connect Search Console and add web properties, in bulk or from its suggestions, before the daily checks start. | CNo rating on record. Nothing goes on your site, but you connect Search Console and Analytics and log each change before a test means anything. |
| Platforms and integrations | BWeb only, linked to Search Console and BigQuery, with data downloads on every plan and an API from Scale. No desktop or phone app. | BWeb and a Chrome extension, with an API, an MCP server, a Looker Studio connector and InternalLinking.com. No desktop or phone app. |
| Best for | daily Google index checks on big sites | measuring whether an SEO change worked |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Indexing Insight and SEOTesting. How we grade
Price against what you get
Indexing Insight starts at $75 a month and scores 2.3 out of 4 on features, ease of use and platforms. SEOTesting starts at $50 a month and scores 2.3.
They score the same, and SEOTesting starts $25 a month lower. Of the other technical SEO tools on the chart, 6 score higher than Indexing Insight for less, and 6 score higher than SEOTesting for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Indexing Insight also covers site audit.
- SEOTesting also covers rank tracking, a/B testing and AI search visibility.
At a glance
| Indexing Insight | SEOTesting | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $75 per month for 100,000 URLs, billed monthly, plus tax | $50 per month for 1 website, billed monthly |
| Free plan | None | None |
| Free trial | 7-day free trial; a credit card is required | 14-day free trial of the full product for up to 30 sites, no credit card required |
| Web | ||
| Browser extension | ||
| Made by | Gent of Search Ltd | SanityCheck.io Limited |
| Price read from | indexinginsight.com | seotesting.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Indexing Insight
- There is no free plan, and its terms say monthly and annual subscriptions are not refundable once paid.
- It depends on Google's URL Inspection API; if Google cuts that access, the terms limit any refund to 20% of the annual term left.
- Crawl stats reports, the API and BigQuery export start at the $150 Scale plan.
- Prices are shown before tax, and Paddle handles billing as the merchant of record.
SEOTesting
- Results rest on Search Console and Google Analytics data, so it shows Google and AI referral traffic, not rankings in AI answers.
- If you do not subscribe when the trial ends, your site data is deleted 7 days later.
- Plans are priced by websites: more than 20 needs a quote, and annual billing is arranged only by email.
- Internal linking reports draw on monthly InternalLinking.com credits: 25, 75 or 300 depending on the plan.
Key features
Indexing Insight
- Daily index monitoring
- Inspects monitored pages through Google's URL Inspection API every day and keeps the index history of each page.
- Index status reports
- Groups pages by why they are not indexed, with reports on pages that flip in and out of the index and on known pages Google gives no crawl priority.
- Email alerts
- Daily and weekly email reports flag important pages that have dropped out of Google's index.
- Sitemap monitoring and segments
- Shows which URLs in your XML sitemaps are indexed, with filters and segments to narrow problems to parts of the site.
- Search Console property setup
- Adds Search Console web properties in bulk, or suggests them from your URL structure, so more pages can be inspected each day.
- Data exports, API and BigQuery
- Every plan can download full datasets; Scale and Company add an API and a daily export to BigQuery.
SEOTesting
- Time-based SEO tests
- Log a change to one page or a group of pages and see clicks, impressions and position before and after, with a significance figure.
- Split and switch tests
- Compare changed pages with a control group of similar pages, or measure what a set of URL redirects did to traffic.
- LLM traffic and tests
- Uses Google Analytics to show which pages ChatGPT, Claude, Perplexity and Gemini send visitors to, and tests whether changes move those visits.
- Search Console reports
- Content decay, keyword cannibalization, CTR opportunities, zero-click searches and Google update impact by page group, plus a written monthly report.
- Sitemap and robots.txt monitoring
- Watches your own and competitors' XML sitemaps for changes and alerts you when a robots.txt rule changes.
- API, MCP and connectors
- An API and MCP server, a Looker Studio connector for running tests and a Chrome extension that shows Search Console data while browsing.
Plans
Indexing Insight
Automate$75
per month for 100,000 URLs, billed monthly
2 users, 4 websites and up to 20,000 URLs inspected a day, with index reports, sitemap monitoring, email alerts and data downloads.
Scale$150
per month for 500,000 URLs, billed monthly
4 users, 10 websites and 100,000 URLs a day, plus Google crawl stats reports, the API and BigQuery export.
Company$300
per month for 1,000,000 URLs, billed monthly
8 users, 20 websites and 200,000 URLs a day, with everything in Scale and priority support.
SEOTesting
Single Site$50
per month for 1 website, billed monthly
Unlimited users and 25 InternalLinking.com credits a month.
Medium$125
per month for 5 websites, billed monthly
Unlimited users, 75 InternalLinking.com credits a month and a one-to-one onboarding call.
Large$375
per month for 20 websites, billed monthly
Unlimited users, 300 InternalLinking.com credits a month and quarterly training.
EnterpriseCustom
More websites, custom terms, unlimited training and customer success support.
Ways to pay less
Indexing Insight
- Annual discount
20% off with yearly billing
The pricing page's Monthly and Yearly switch marks yearly billing as 20% off the monthly prices.
SEOTesting
- Nonprofit
Free subscription for charities
SEOTesting's About page offers charitable organizations a free subscription; charities ask for it by emailing hello@seotesting.com.
Common questions
Which is cheaper, Indexing Insight or SEOTesting?
As of Oct 23, 2026, SEOTesting is cheaper to start with: $50 a month, against $75 a month for Indexing Insight. Indexing Insight starts at $75 per month for 100,000 URLs, billed monthly, plus tax, and SEOTesting starts at $50 per month for 1 website, billed monthly.
Which has a free plan, Indexing Insight or SEOTesting?
As of Oct 23, 2026, neither Indexing Insight nor SEOTesting has a free plan. Both have a free trial.
Which platforms do Indexing Insight and SEOTesting run on?
As of Oct 23, 2026, only SEOTesting lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.