Search Analytics for Sheets vs SEO Gets (2026): which should you pick?

Pick Search Analytics for Sheets if

• Fits if you already work through Search Console data in spreadsheets
• Works for keeping daily or monthly backups of your Search Console data in a sheet

Look elsewhere if

• Skip it if you don't use Google Sheets, as it runs only there as a Workspace add-on
• Tight if your site is large, as free requests stop at 10,000 rows and Pro at 100,000
• Watch out: URL Inspection rows are capped by Google's daily quota for each property, whatever the plan
• Not for you if you want reports made for you, as it pulls data and leaves the analysis to you
• Watch out: it reads only properties verified in the Google account you connect

Pick SEO Gets if

• Fits if you manage several sites and want their Search Console data on one screen
• Works for agencies sending clients live portals instead of monthly reports

Look elsewhere if

• Tight if you stay free, as GA4, content groups, reports, tests, portals and MCP need a paid core site
• Watch out: index reporting, content change tracking and 5 years of history need the Super Site add-on, $4 a month per core site
• Pricey if you have one site, as $49 a month covers the platform and that first core site
• Skip it if you want to study competitors, as it covers only the sites you connect

Search Analytics for Sheets

• It runs only inside Google Sheets, as a Google Workspace add-on.
• Row counts depend on what the Search Console API returns, and URL Inspection rows are capped by Google's daily quota for each property.
• It reads only properties verified in the connected Google account.
• Free requests stop at 10,000 rows; larger sites need Pro or Unlimited for complete exports.

SEO Gets

• Free sites get Search Console data, the dashboard and filters only; GA4, content groups, reports, testing, portals and MCP need a paid core site.
• Index reporting, content change tracking and 5 years of history instead of 16 months need the Super Site add-on, $4 a month per core site.
• The $49 covers the platform and the first core site; each further core site adds $4 a month, up to $185 at 35 sites.
• It works from the Search Console and GA4 properties you connect, so it covers only your own sites.

Search Analytics for Sheets

Search Console data in a sheet

Request clicks, impressions, CTR and average position for web, image or video search into any sheet, without exporting files.

Grouping by several dimensions

Group by query, page, country, device and date at the same time, which the Search Console interface does not allow, and stack as many filters as needed.

More rows than the web interface

Pull up to 10,000 rows per request free, 100,000 on Pro or every row the API returns on Unlimited.

URL Inspection data

Pair performance data with each page's URL Inspection results to find indexing problems, up to 100, 1,000 or 2,000 rows per request by plan.

Automated backups

Save data daily or monthly for any number of properties without opening the sheet, with an optional status email after each run.

SEO Gets

More Search Console data

Pulls up to 50,000 rows of Search Console data, against the 1,000 rows Google's own interface shows, with all properties in one dashboard.

Content groups and topic clusters

Group pages by intent, topic or funnel stage and track each group's clicks and rankings together. Needs a core site.

Opportunity reports

Finds striking-distance keywords, pages competing for the same queries, decaying content and click-through rate by position.

Annotations and SEO tests

Log changes with the Chrome extension or on charts, and run before-and-after tests on them, alongside Google update markers.

Index and change monitoring

The Super Site add-on checks the indexing status of up to 5,000 sitemap URLs every 2 to 3 days and tracks content, status code and link changes.

Client portals and MCP

White-labeled live client portals, weekly summary emails and an MCP server that puts Search Console and GA4 data into Claude or ChatGPT.

Search Analytics for Sheets

• Free$0

  Up to 10,000 Search Analytics rows and 100 URL Inspection rows per request, with all grouping, filters and automated backups.

• Pro$16

  per month, billed yearly ($19 billed monthly)

  Up to 100,000 Search Analytics rows and 1,000 URL Inspection rows per request, for medium to large sites.

• Unlimited$41

  per month, billed yearly ($49 billed monthly)

  Every row the Search Console API returns per request, and up to 2,000 URL Inspection rows.

SEO Gets

• Free site$0

  Search Console data, the master dashboard, regex filters and branded tracking for any number of sites and users.

• Core site$49

  per month for 1 core site, billed monthly

  Adds GA4 data, content groups, opportunity and action reports, annotations, SEO testing, client portals and MCP. Each extra core site is $4 a month.

• Unlimited core sites$185

  per month for 35 or more core sites, billed monthly

  At 35 core sites the price stops rising, and every core site after that is included.

Search Analytics for Sheets

• Annual discount

  Save about 16% with yearly billing

  The pricing page lists Pro at $16 a month billed yearly instead of $19 monthly, and Unlimited at $41 instead of $49.

SEO Gets

• Annual discount

  Two months free with yearly billing

  The pricing FAQ says yearly billing means paying for 10 months upfront and getting 12 months of access.