The SEOTesting Insider’s Guide
Everything we know about SEOTesting in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
SEOTesting
The Insider’s Guide
SEO tests and reports built on your own Search Console data
Every plan, grade, refund rule and rival among technical SEO tools, read from SEOTesting’s own pages.
Made by SanityCheck.io Limited · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from SEOTesting’s own pages, its app-store listings and our grades. Every fact in it is on SEOTesting’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 20 of the 83 other technical SEO tools we grade
SEOTesting measures whether an SEO change worked by comparing a page or group of pages before and after the change, or against a control group, using your own Google Search Console and Google Analytics data. It adds reports on content decay, cannibalization and click-through rate, tracks visits from AI assistants, and installs nothing on your site. Plans are priced by the number of websites, with unlimited users.
To get you started, here are 9 things to know about SEOTesting, taken from its own pages and our grades.
Nothing goes on your site, but you connect Search Console and Analytics and log each change before a test means anything.
- 1
Best for measuring whether an SEO change worked
SEOTesting compares pages before and after a change, or against a control group, using your own Search Console and Analytics data, with unlimited users and nothing to install on your site.
- 2
Paid plans start at $50 a month
As its pricing page puts it: $50 per month for 1 website, billed monthly.
- 3
You can try it first
14-day free trial of the full product for up to 30 sites, no credit card required
- 4
It runs on Web
Web, with a browser extension too.
- 5
Time-based SEO tests
Log a change to one page or a group of pages and see clicks, impressions and position before and after, with a significance figure.
- 6
Split and switch tests
Compare changed pages with a control group of similar pages, or measure what a set of URL redirects did to traffic.
- 7
LLM traffic and tests
Uses Google Analytics to show which pages ChatGPT, Claude, Perplexity and Gemini send visitors to, and tests whether changes move those visits.
- 8
A 2.2 GPA, above 20 of 83
That is against the other technical SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of SEOTesting you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
SEOTesting at a glance
- Pricing
- Free trial, from $50 per month for 1 website, billed monthly
- Free plan
- No
- Free trial
- 14-day free trial of the full product for up to 30 sites, no credit card required
- Runs on
- Web, Browser extension
- Made by
- SanityCheck.io Limited, since 2016
- Category
- Technical SEO & Site Audits
- Our grade
- 2.2 GPA, fair
The report card
Best for measuring whether an SEO change worked
SEOTesting compares pages before and after a change, or against a control group, using your own Search Console and Analytics data, with unlimited users and nothing to install on your site. It's $50 a month for one site, it shows traffic rather than rankings inside AI answers, annual billing is by email only, and your data is deleted 7 days after an unpaid trial.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Single Site is $50 a month for one website, between this category's middle and its dearer quarter. Users are unlimited on every plan, but websites are what you pay for: 5 are $125 and 20 are $375. |
| Free plan and trial | C | No free plan, but the 14-day trial needs no card and covers the full product for up to 30 sites. Charities can ask for a free subscription by email. |
| Features | C | Before-and-after and split tests, redirect tests, AI referral traffic from Analytics, content decay, cannibalization and CTR reports, and sitemap and robots.txt alerts. It does SEO testing fully, but that's a smaller job, and it can't see rankings in AI answers. |
| Ease of use | C | No rating on record. Nothing goes on your site, but you connect Search Console and Analytics and log each change before a test means anything. |
| Platforms and integrations | B | Web and a Chrome extension, with an API, an MCP server, a Looker Studio connector and InternalLinking.com. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who SEOTesting is for
- Fits if you want to know whether a title or content change moved clicks
- Works for teams of any size, since users are unlimited and only websites are counted
Who it is not for
- Watch out: if you don't subscribe when the trial ends, your site data is deleted 7 days later
- Not for you if you need rankings inside AI answers, as it sees only Google and AI referral traffic
- Pricey if you run lots of sites, at $375 a month for 20 and a quote beyond that
- Tight if you want annual billing, which is arranged only by email
- Watch out: internal linking reports draw on monthly InternalLinking.com credits, 25, 75 or 300 by plan
Good to know
Good for
- In-house SEOs who need to show stakeholders whether a change worked
- Agencies reporting test results to several clients
- Teams that cannot add scripts or code to their site to run tests
Worth knowing
- Results rest on Search Console and Google Analytics data, so it shows Google and AI referral traffic, not rankings in AI answers.
- If you do not subscribe when the trial ends, your site data is deleted 7 days later.
- Plans are priced by websites: more than 20 needs a quote, and annual billing is arranged only by email.
- Internal linking reports draw on monthly InternalLinking.com credits: 25, 75 or 300 depending on the plan.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$50
A month to start
SEOTesting is a paid product with a free trial, starting at $50 per month for 1 website, billed monthly.
Charities can ask for a free subscription by email.
Single Site
$50
per month for 1 website, billed monthly
Unlimited users and 25 InternalLinking.com credits a month.
Medium
$125
per month for 5 websites, billed monthly
Unlimited users, 75 InternalLinking.com credits a month and a one-to-one onboarding call.
Large
$375
per month for 20 websites, billed monthly
Unlimited users, 300 InternalLinking.com credits a month and quarterly training.
Enterprise
Custom
More websites, custom terms, unlimited training and customer success support.
Trying it first
14-day free trial of the full product for up to 30 sites, no credit card required
Read from seotesting.com on Oct 23, 2026.
Ways to pay less
Nonprofit
Free subscription for charities
SEOTesting's About page offers charitable organizations a free subscription; charities ask for it by emailing hello@seotesting.com.
Stated on seotesting.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
SEO tests and reports built on your own Search Console data. Here is what it does, as its own site describes it, and what it covers: public API, reports, rank tracking, a/B testing, AI search visibility.
It does SEO testing fully, but that's a smaller job, and it can't see rankings in AI answers.
- Time-based SEO tests
- Log a change to one page or a group of pages and see clicks, impressions and position before and after, with a significance figure.
- Split and switch tests
- Compare changed pages with a control group of similar pages, or measure what a set of URL redirects did to traffic.
- LLM traffic and tests
- Uses Google Analytics to show which pages ChatGPT, Claude, Perplexity and Gemini send visitors to, and tests whether changes move those visits.
- Search Console reports
- Content decay, keyword cannibalization, CTR opportunities, zero-click searches and Google update impact by page group, plus a written monthly report.
- Sitemap and robots.txt monitoring
- Watches your own and competitors' XML sitemaps for changes and alerts you when a robots.txt rule changes.
- API, MCP and connectors
- An API and MCP server, a Looker Studio connector for running tests and a Chrome extension that shows Search Console data while browsing.
Where it runs
- Web
- Browser extension
What it works with
- Google Search Console
- Google Analytics
- Looker Studio
- InternalLinking.com
SEOTesting is made by SanityCheck.io Limited, and has been around since 2016.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
20/83
Other technical SEO tools it is graded above
SEOTesting's GPA of 2.2 is higher than 20 of the 83 other technical SEO tools we grade, and level with 20.
It stands best on platforms and integrations (B, above 27 of 83) and worst on ease of use (C, above 7).
Its paid plans start at $50 a month, against a middle price of $22.41 for the category: 37 of the 52 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 6 tools score higher and cost less.
Each grade against the category
Every bar is all 84 technical SEO tools we grade, cut by the letter each got. SEOTesting’s own letter is outlined.
- CValue for moneyAbove 9 of 83
- CFree plan and trialAbove 18 of 83
- CFeaturesAbove 10 of 83
- CEase of useAbove 7 of 83
- BPlatforms and integrationsAbove 27 of 83
Price against what you get
Each dot is one of 73 technical SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. SEOTesting is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of SEOTesting you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 43 of the 83 other technical SEO tools grade higher. It costs $600 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Splitting visitors between versions and telling you which won.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- Daily checks of where your pages rank in search results.
- It plugs into other products, Google Search Console, Google Analytics and Looker Studio among them, and has an API.
What this rests on. SEOTesting’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
SearchPilot, Google Search Console, SEO Gets, Search Analytics for Sheets and SEO Scout
The 5 tools SEOTesting is most often weighed against, with where each one differs from it.
- 1.6GPA
SearchPilot
From $37,500/yr
Enterprise SEO and GEO A/B testing on large websites.
- Only SEOTesting lists a browser extension.
- SEOTesting also covers rank tracking.
- 3.0GPA
Google Search Console
Free
Free Google reports on a site's search traffic, indexing and issues.
- Google Search Console has a free plan. SEOTesting does not, though it has a free trial.
- Only SEOTesting lists a browser extension.
- SEOTesting also covers reports, rank tracking, a/B testing and AI search visibility.
- 2.4GPA
SEO Gets
Free plan · from $49/mo
Search Console and GA4 analytics with SEO reports and client portals.
- SEO Gets has a free plan. SEOTesting does not, though it has a free trial.
- SEOTesting also covers rank tracking, a/B testing and AI search visibility.
- SEO Gets also covers dashboards.
- 2.2GPA
Search Analytics for Sheets
Free plan · from $16/mo
Google Sheets add-on that pulls and backs up Search Console data.
- Search Analytics for Sheets has a free plan. SEOTesting does not, though it has a free trial.
- Only SEOTesting lists a browser extension.
- SEOTesting also covers rank tracking, a/B testing and AI search visibility.
- 2.0GPA
SEO Scout
Free trial · from $49/mo
Search Console analysis, content grading and SEO split testing.
- Only SEOTesting lists a browser extension.
- SEOTesting also covers reports and AI search visibility.
- SEO Scout also covers keyword research, site audit, content optimization and internal linking.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is SEOTesting free?
No, SEOTesting is a paid product, but you can try it first. 14-day free trial of the full product for up to 30 sites, no credit card required.
How much does SEOTesting cost?
SEOTesting lists 4 plans. Single Site: $50 per month for 1 website, billed monthly.
What platforms does SEOTesting work on?
SEOTesting is available on Web. It also has a browser extension.
Does SEOTesting offer any discounts?
SEOTesting publicly lists the following: Free subscription for charities.
Does SEOTesting have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. SEOTesting is listed for Web.
Does SEOTesting have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. SEOTesting is listed for Web.
Is SEOTesting open source?
SEOTesting is not described as open source on its own site, as read on Oct 23, 2026.
Does SEOTesting have an API?
Yes. SEOTesting offers a public API, according to its own site.
What does SEOTesting integrate with?
SEOTesting's listing names Google Search Console, Google Analytics, Looker Studio and InternalLinking.com.
Who makes SEOTesting?
SEOTesting is made by SanityCheck.io Limited. It dates from 2016.
What are the alternatives to SEOTesting?
The closest alternatives to SEOTesting in our directory are SearchPilot, Google Search Console, SEO Gets, Search Analytics for Sheets and SEO Scout.
How does SEOTesting compare with other technical SEO tools?
SEOTesting's GPA of 2.2 is higher than 20 of the 83 other technical SEO tools we grade, and level with 20.
Is SEOTesting good value for money?
ToolGPA grades SEOTesting C for value for money. Its paid plans start at $50 a month, against a middle price of $22.41 for the category: 37 of the 52 others that charge start lower.
Could I make my own version of SEOTesting?
The plain part of SEOTesting you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from SEOTesting’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from SEOTesting's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SanityCheck.io Limited. Prices change, so check seotesting.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- SEOTesting, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/seotesting
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "SEOTesting: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/seotesting
Know someone choosing between technical SEO tools?
Send them this guide: toolgpa.com/tools/seotesting/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded technical SEO tools after SEOTesting, each with an Insider's Guide of its own.
- Technical SEO & Site Audits Insider's GuideEvery one of the 84 technical SEO tools we grade, compared
- Lighthouse Insider's GuideGoogle's open-source audit of page speed, accessibility and SEO3.2 GPA
- PageSpeed Insights Insider's GuideFree Google speed test with real-user Core Web Vitals and Lighthouse3.2 GPA
- Yellow Lab Tools Insider's GuideFree open-source audit of a page's speed and front-end code3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what SEOTesting’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. SEOTesting is a trademark of its owner, and this guide is not made, paid for or approved by SanityCheck.io Limited. Prices and plans change: check seotesting.com before you buy.