Woodpecker
Cold email priced by prospects contacted, with free team seats
Woodpecker report card
Good · out of 4.0 · graded Oct 17, 2026
Best for cold email teams who hate per-seat bills
Woodpecker prices cold email by how many people you contact, and the whole team comes in free, along with warm-up and email checking. Campaigns branch on what a prospect does and run up to 16 steps. The catch is the add-ons: LinkedIn, the API and the CRM syncs all cost extra.
Who Woodpecker is for
- Great if you want the whole team on one account with no seat fees
- Handy when you want warm-up and email checking included in the price
- Good for agencies that keep each client in a separate sub-account
Who Woodpecker is not for
- Pricey if you want LinkedIn too, at $29 a month for each LinkedIn account
- Tight if you contact the same person in two campaigns, as each one counts toward the limit
- Skip it if you need the API or CRM sync and don't want a $20 a month add-on
Why Woodpecker gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyMembers are free, so five people share one plan. At 10,000 prospects a month it's $188, or about $125 billed yearly with the 33% saving the page lists: roughly $25 a head, inside the cheaper quarter. A small team can start at $35 a month for 500.
- CFree plan and trialNo free plan, but a 14-day trial with every feature and no card. That's long enough to warm a mailbox up and see some real replies.
- BFeaturesBranching campaigns of up to 16 steps, A/B tests, warm-up, free verification, one inbox sorted by interest and a Lead Finder. With the add-on, cloud-run LinkedIn invites, messages and visits join the same campaign, so the whole job is covered.
- CEase of useNo App Store rating on record. You'll connect mailboxes, warm them up and build the conditions before sending, and LinkedIn means one more add-on to set up.
- BPlatforms and integrationsWeb only, with HubSpot, Pipedrive, Clay, Calendly, Google Sheets, Zapier, Zoho and Aircall. The catch: the API, webhooks, MCP and the HubSpot and Pipedrive syncs are a $20 a month add-on.
What these grades rest on. Graded from this listing, whose facts were read from Woodpecker's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/woodpecker#review"><img src="https://toolgpa.com/badge/woodpecker.svg" alt="Woodpecker: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where Woodpecker stands among cold outreach tools
Woodpecker's GPA of 2.6 is higher than 13 of the 20 other cold outreach tools we grade, and level with 3.
It stands best on value for money (B, above 11 of 20) and worst on ease of use (C, above 0).
Its paid plans start at $35 a month, against a middle price of $38.80 for the category: 7 of the 17 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 21 cold outreach tools we grade, cut by the letter each got. Woodpecker’s own letter is outlined.
- BValue for moneyAbove 11 of 20, level with 3
- CFree plan and trialAbove 5 of 20, level with 15
- BFeaturesAbove 9 of 20, level with 11
- CEase of useAbove 0 of 20, level with 16
- BPlatforms and integrationsAbove 3 of 20, level with 17
Price against what you get
Each dot is one of 18 cold outreach tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Woodpecker, or make your own?
Keep it
To replace Woodpecker you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $420 a year.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- It plugs into other products, HubSpot, Pipedrive and Clay among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Woodpecker’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Woodpecker?
Woodpecker is a cold email tool that sends condition-based campaigns of up to 16 steps from any number of connected mailboxes. It is priced by how many prospects you contact each month, and team members, email accounts, warm-up and email verification come at no extra charge. LinkedIn steps, the API and integrations, and an agency panel for client accounts are paid add-ons.
Woodpecker is a paid product with a free trial, starting at $35 per month for 500 contacted prospects, billed monthly. See every plan
Good for
- Teams that want every member on the account without paying per seat
- Senders who want warm-up and verification included in the price
- Agencies running separate sub-accounts for each client
Worth knowing
- A prospect counts once a month per campaign, but contacting the same person in two campaigns counts twice toward the limit.
- The API, webhooks, MCP and the HubSpot and Pipedrive syncs are a $20 a month add-on rather than part of the plan.
- LinkedIn steps cost $29 a month per connected LinkedIn account, and warm-ups beyond the plan's allowance cost $5 per email account a month.
- The Agency Panel costs $27 a month per active client, plus $5 per client for white labeling.
Key features
- Condition-based campaigns
- Campaigns of up to 16 steps branch on conditions, with A/B tests of up to 5 versions, spintax, snippets and sending in each prospect's time zone.
- Deliverability tools
- Free warm-up, inbox rotation, adaptive sending, matching of Google and Microsoft senders to recipients, a deliverability monitor and an SPF and DKIM audit.
- Free email verification
- Prospect addresses are checked for expired, fake and misspelled emails, catch-all addresses included, through Bouncer at no extra cost.
- Centralized inbox
- Replies from every mailbox land in one inbox, sorted by AI-detected interest level, with out-of-office replies filtered out.
- Lead Finder
- A built-in lead and company database paid for with credits. Each plan step includes some free credits, and more start at 500 credits for $10.
- LinkedIn and call steps
- With the LinkedIn add-on, campaigns mix emails with cloud-run LinkedIn invites, messages and profile visits, plus manual call and SMS tasks.
Woodpecker pricing
- Starts at
- $35 per month for 500 contacted prospects, billed monthly
- Free plan
- None
- Free trial
- 14-day free trial with all features, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Cold Email | $35per month for 500 contacted prospects, billed monthly | 8,000 emails a month, 2,000 stored prospects, 2 free warm-ups and 100 Lead Finder credits. Price rises with volume: $188 a month at 10,000 prospects. |
Read from woodpecker.co on Oct 17, 2026. Prices change, so confirm with Woodpecker before you buy.
Ways to pay less
- Annual discountSave 33% with annual billing
Paid annually, the 500-prospect step costs $280 a year instead of $35 a month; the pricing page puts the saving at 33%.
Stated on woodpecker.co
Works with
Woodpecker alternatives
- Woodpecker vs Instantly
Free trial · from $37.6/mo
- Woodpecker vs Smartlead
Free trial · from $32.50/mo
- Woodpecker vs lemlist
Free trial · from $55/mo
- Woodpecker vs Saleshandy
Free trial · from $34/mo
- Woodpecker vs Mailshake
From $25/mo
Common questions
Is Woodpecker free?
No, Woodpecker is a paid product, but you can try it first. 14-day free trial with all features, no credit card required.
How much does Woodpecker cost?
Woodpecker lists one plan. Cold Email: $35 per month for 500 contacted prospects, billed monthly. Prices were read from woodpecker.co on Oct 17, 2026.
What platforms does Woodpecker work on?
Woodpecker is available on Web.
Does Woodpecker offer any discounts?
Woodpecker publicly lists the following: Save 33% with annual billing.
Does Woodpecker have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Woodpecker is listed for Web.
Does Woodpecker have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Woodpecker is listed for Web.
Is Woodpecker open source?
Woodpecker is not described as open source on its own site, as read on Oct 17, 2026.
Does Woodpecker have an API?
Yes. Woodpecker offers a public API, according to its own site.
What does Woodpecker integrate with?
Woodpecker's listing names HubSpot, Pipedrive, Clay, Calendly, Google Sheets, Zapier, Zoho and Aircall. A listing names up to eight integrations, so it may connect to more.
Who makes Woodpecker?
Woodpecker is made by Woodpecker AI sp. z o.o.
What are the alternatives to Woodpecker?
The closest alternatives to Woodpecker in our directory are Instantly, Smartlead, lemlist, Saleshandy and Mailshake. Each one has a side-by-side comparison with Woodpecker.
How does Woodpecker compare with other cold outreach tools?
Woodpecker's GPA of 2.6 is higher than 13 of the 20 other cold outreach tools we grade, and level with 3. It stands best on value for money (B, above 11 of 20) and worst on ease of use (C, above 0).
Is Woodpecker good value for money?
ToolGPA grades Woodpecker B for value for money. Its paid plans start at $35 a month, against a middle price of $38.80 for the category: 7 of the 17 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Could I make my own version of Woodpecker?
To replace Woodpecker you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $420 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. It plugs into other products, HubSpot, Pipedrive and Clay among them, and has an API. AI features, unless you pay a model provider for each request yourself. The depth: we grade its features B, which means it covers the whole job. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.