Instantly vs Woodpecker
We give Instantly and Woodpecker the same GPA: 2.6 out of 4.0. Instantly grades higher on value for money. Woodpecker grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Instantly
Cold email from unlimited inboxes, priced by emails and contacts
Woodpecker
Cold email priced by prospects contacted, with free team seats
How we grade them
| 2.6GPAInstantlyGood | 2.6GPAWoodpeckerGood | |
|---|---|---|
| Value for money | AA team of five needs Hypergrowth, since Growth's 1,000-contact total and read-only inbox won't stretch that far: $77.60 a month billed yearly for everyone, about $15.52 a head. That's under 60% of the cheaper quarter's $32.50 in this category. | BMembers are free, so five people share one plan. At 10,000 prospects a month it's $188, or about $125 billed yearly with the 33% saving the page lists: roughly $25 a head, inside the cheaper quarter. A small team can start at $35 a month for 500. |
| Free plan and trial | CNo free plan, but a 14-day trial with no card. It stops at 250 uploaded contacts and 1,000 emails, which is enough to warm up and send a small first campaign, and not much more. | CNo free plan, but a 14-day trial with every feature and no card. That's long enough to warm a mailbox up and see some real replies. |
| Features | CThe email side is complete: unlimited inboxes and warm-up, multi-step campaigns, A/Z tests, one inbox for replies and automations. But there are no LinkedIn steps at all, and lead search and the AI agents need a separate credits plan from $9 a month. | BBranching campaigns of up to 16 steps, A/B tests, warm-up, free verification, one inbox sorted by interest and a Lead Finder. With the add-on, cloud-run LinkedIn invites, messages and visits join the same campaign, so the whole job is covered. |
| Ease of use | CNo App Store rating on record. You'll be connecting mailboxes and waiting on warm-up before the first real send, and actually replying from the Unibox needs Hypergrowth. | CNo App Store rating on record. You'll connect mailboxes, warm them up and build the conditions before sending, and LinkedIn means one more add-on to set up. |
| Platforms and integrations | BWeb only, but with HubSpot, Slack, Zapier, Findymail, RB2B and ChatGPT links, webhooks from Hypergrowth and a public API. No phone or desktop app on record. | BWeb only, with HubSpot, Pipedrive, Clay, Calendly, Google Sheets, Zapier, Zoho and Aircall. The catch: the API, webhooks, MCP and the HubSpot and Pipedrive syncs are a $20 a month add-on. |
| Best for | cold email from as many inboxes as you like | cold email teams who hate per-seat bills |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Instantly and Woodpecker. How we grade
Price against what you get
Instantly starts at $37.60 a month and scores 2.3 out of 4 on features, ease of use and platforms. Woodpecker starts at $35 a month and scores 2.7.
Woodpecker scores higher and starts $2.60 a month lower. Of the other cold outreach tools on the chart, 3 score higher than Instantly for less, and 1 scores higher than Woodpecker for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Instantly starts at $37.6 per month for 5,000 emails, billed yearly ($47 monthly). Woodpecker starts at $35 per month for 500 contacted prospects, billed monthly.
- Instantly also covers workflow automation and AI agents.
At a glance
| Instantly | Woodpecker | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $37.6 per month for 5,000 emails, billed yearly ($47 monthly) | $35 per month for 500 contacted prospects, billed monthly |
| Free plan | None | None |
| Free trial | 14-day free trial, no card required, with 250 uploaded contacts and 1,000 emails | 14-day free trial with all features, no credit card required |
| Web | ||
| Made by | Foo Monk, LLC (Instantly) | Woodpecker AI sp. z o.o. |
| Price read from | instantly.ai | woodpecker.co |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Instantly
- Agencies and teams spreading volume across many mailboxes
- Senders who want warmup included rather than bought per inbox
- Buyers who want a lead database and sending in one account
Woodpecker
- Teams that want every member on the account without paying per seat
- Senders who want warm-up and verification included in the price
- Agencies running separate sub-accounts for each client
Worth knowing
Instantly
- There is no free plan; the 14-day trial stops at 250 uploaded contacts and 1,000 emails.
- The uploaded-contact limit is a total across all campaigns, not a monthly one. On Hypergrowth and up, 25,000 more contacts cost $87 a month.
- Lead data and the AI agents need an Instantly Credits plan, from $9 a month for 150 credits; the CRM is a separate add-on from $47 a month.
- Replying from Unibox, webhooks and full A/Z testing need Hypergrowth, $97 a month billed monthly.
Woodpecker
- A prospect counts once a month per campaign, but contacting the same person in two campaigns counts twice toward the limit.
- The API, webhooks, MCP and the HubSpot and Pipedrive syncs are a $20 a month add-on rather than part of the plan.
- LinkedIn steps cost $29 a month per connected LinkedIn account, and warm-ups beyond the plan's allowance cost $5 per email account a month.
- The Agency Panel costs $27 a month per active client, plus $5 per client for white labeling.
Key features
Instantly
- Unlimited sending accounts and warmup
- Every Outreach plan connects and warms up any number of email accounts from any provider; the plan limits emails sent and contacts uploaded instead.
- Sequences and A/Z testing
- Multi-step campaigns with sending schedules, a global block list and bounce detection. Growth gets basic A/Z testing; Hypergrowth and above test up to 26 variants.
- Unibox
- Replies from every connected account land in one inbox. It is preview-only on Growth; replying in the app and custom reply labels start at Hypergrowth.
- SuperSearch lead database
- Search more than 450 million B2B contacts and enrich them through several email providers, paid for with Instantly Credits, a separate subscription.
- AI Sales Agent and AI Reply Agent
- Agents that find and contact leads or draft answers to replies. Each lead or reply generated costs 5 credits from the credits plan.
- Automations
- A visual trigger-and-action builder routes and tags leads when they reply, visit your site or book a meeting, and is included on every Outreach plan.
Woodpecker
- Condition-based campaigns
- Campaigns of up to 16 steps branch on conditions, with A/B tests of up to 5 versions, spintax, snippets and sending in each prospect's time zone.
- Deliverability tools
- Free warm-up, inbox rotation, adaptive sending, matching of Google and Microsoft senders to recipients, a deliverability monitor and an SPF and DKIM audit.
- Free email verification
- Prospect addresses are checked for expired, fake and misspelled emails, catch-all addresses included, through Bouncer at no extra cost.
- Centralized inbox
- Replies from every mailbox land in one inbox, sorted by AI-detected interest level, with out-of-office replies filtered out.
- Lead Finder
- A built-in lead and company database paid for with credits. Each plan step includes some free credits, and more start at 500 credits for $10.
- LinkedIn and call steps
- With the LinkedIn add-on, campaigns mix emails with cloud-run LinkedIn invites, messages and profile visits, plus manual call and SMS tasks.
Plans
Instantly
Growth$37.6
per month for 5,000 emails, billed yearly ($47 monthly)
1,000 uploaded contacts, unlimited email accounts and warmup, basic A/Z testing and a preview-only Unibox.
Hypergrowth$77.6
per month for 125,000 emails, billed yearly ($97 monthly)
25,000 uploaded contacts, replying from Unibox, webhooks, A/Z tests of up to 26 variants and premium live support.
Light Speed$286.3
per month for 500,000 emails, billed yearly ($358 monthly)
100,000 uploaded contacts and SISR, which rotates dedicated servers and IP addresses for sending.
EnterpriseCustom
More than 500,000 emails a month, a private deliverability network and a dedicated account manager.
Woodpecker
Cold Email$35
per month for 500 contacted prospects, billed monthly
8,000 emails a month, 2,000 stored prospects, 2 free warm-ups and 100 Lead Finder credits. Price rises with volume: $188 a month at 10,000 prospects.
Ways to pay less
Instantly
- Annual discount
About 20% off with yearly billing
Billed yearly, Growth is $37.6 a month instead of $47, Hypergrowth $77.6 instead of $97 and Light Speed $286.3 instead of $358.
Woodpecker
- Annual discount
Save 33% with annual billing
Paid annually, the 500-prospect step costs $280 a year instead of $35 a month; the pricing page puts the saving at 33%.
