Mailshake vs Woodpecker
We give Mailshake a 1.8 GPA and Woodpecker a 2.6, out of 4.0. Woodpecker grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Mailshake
Per-user cold email sequences with a dialer on the top plan
Woodpecker
Cold email priced by prospects contacted, with free team seats
How we grade them
| 1.8GPAMailshakeWeak | 2.6GPAWoodpeckerGood | |
|---|---|---|
| Value for money | CStarter's 1,500 sends and one address per person won't carry a sales team, so five people need Email Outreach: $45 a user billed yearly, $45 a head. That's above the category's $40 middle, while most email rivals here charge one price for the whole team. | BMembers are free, so five people share one plan. At 10,000 prospects a month it's $188, or about $125 billed yearly with the 33% saving the page lists: roughly $25 a head, inside the cheaper quarter. A small team can start at $35 a month for 500. |
| Free plan and trial | FNothing free. There's no free plan and no trial, and Mailshake says it takes payment up front. You can cancel before renewal, but that isn't a trial. | CNo free plan, but a 14-day trial with every feature and no card. That's long enough to warm a mailbox up and see some real replies. |
| Features | CEmail sequences with follow-ups, A/B tests, spintax, warm-up and unlimited verification, plus a power dialer on Sales Engagement. The gaps: no LinkedIn steps on record, and rotation and the unified inbox need Email Outreach. | BBranching campaigns of up to 16 steps, A/B tests, warm-up, free verification, one inbox sorted by interest and a Lead Finder. With the add-on, cloud-run LinkedIn invites, messages and visits join the same campaign, so the whole job is covered. |
| Ease of use | CNo App Store rating on record. Quick enough to start, since it sends from Gmail, Office 365 or any SMTP mailbox and the AI writer drafts copy, but you still connect accounts and set up your domain. | CNo App Store rating on record. You'll connect mailboxes, warm them up and build the conditions before sending, and LinkedIn means one more add-on to set up. |
| Platforms and integrations | BWeb and a browser extension, with Salesforce, Pipedrive, HubSpot and Zapier on Email Outreach and above. No phone or desktop app on record. | BWeb only, with HubSpot, Pipedrive, Clay, Calendly, Google Sheets, Zapier, Zoho and Aircall. The catch: the API, webhooks, MCP and the HubSpot and Pipedrive syncs are a $20 a month add-on. |
| Best for | simple per-user cold email, with a dialer | cold email teams who hate per-seat bills |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mailshake and Woodpecker. How we grade
Price against what you get
Mailshake starts at $25 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. Woodpecker starts at $35 a month and scores 2.7.
Woodpecker scores higher, and starts $10 a month higher: the question is whether the extra is worth that to you. Of the other cold outreach tools on the chart, 1 scores higher than Mailshake for less, and 1 scores higher than Woodpecker for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mailshake starts at $25 per user / month, billed yearly ($29 monthly). Woodpecker starts at $35 per month for 500 contacted prospects, billed monthly.
- Only Mailshake lists a browser extension.
- Mailshake also covers templates.
At a glance
| Mailshake | Woodpecker | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $25 per user / month, billed yearly ($29 monthly) | $35 per month for 500 contacted prospects, billed monthly |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial with all features, no credit card required |
| Web | ||
| Browser extension | ||
| Made by | Mailshake, LLC | Woodpecker AI sp. z o.o. |
| Price read from | mailshake.com | woodpecker.co |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Mailshake
- Small sales teams starting cold email from their own mailboxes
- Reps who want calls and emails in one sequence
- Teams that want shared templates and quick onboarding
Woodpecker
- Teams that want every member on the account without paying per seat
- Senders who want warm-up and verification included in the price
- Agencies running separate sub-accounts for each client
Worth knowing
Mailshake
- There is no free trial or free plan: Mailshake takes payment up front.
- Starter connects 1 email address and stops at 1,500 sends a month; rotation, the unified inbox and CRM integrations need Email Outreach.
- Calling needs Sales Engagement, $99 per user a month billed monthly, and its free minutes cover North American numbers only.
- More Data Finder credits are an add-on from $17 a month billed yearly ($19 monthly).
Woodpecker
- A prospect counts once a month per campaign, but contacting the same person in two campaigns counts twice toward the limit.
- The API, webhooks, MCP and the HubSpot and Pipedrive syncs are a $20 a month add-on rather than part of the plan.
- LinkedIn steps cost $29 a month per connected LinkedIn account, and warm-ups beyond the plan's allowance cost $5 per email account a month.
- The Agency Panel costs $27 a month per active client, plus $5 per client for white labeling.
Key features
Mailshake
- Sequences and follow-ups
- Automated email sequences with follow-ups, advanced scheduling and throttling, A/B tests and spintax to vary parts of each email.
- Deliverability tools
- Free warm-up, unlimited email verification and list cleaning, a spam-word copy analyzer and a domain setup assistant come with every plan.
- SHAKEspeare AI writer
- Generates several versions of email copy from a short description of your business, on every plan.
- Lead Catcher and analytics
- Engaged leads and replies are gathered in one place, and team dashboards track opens, replies, clicks and each rep's activity.
- Power dialer
- Sales Engagement adds browser calling with 5 phone numbers, phone scripts and unlimited free minutes to North American numbers.
- Data Finder
- Search for prospects' business contact details by role, location or company. Sales Engagement includes 2,500 credits; the other plans get 50.
Woodpecker
- Condition-based campaigns
- Campaigns of up to 16 steps branch on conditions, with A/B tests of up to 5 versions, spintax, snippets and sending in each prospect's time zone.
- Deliverability tools
- Free warm-up, inbox rotation, adaptive sending, matching of Google and Microsoft senders to recipients, a deliverability monitor and an SPF and DKIM audit.
- Free email verification
- Prospect addresses are checked for expired, fake and misspelled emails, catch-all addresses included, through Bouncer at no extra cost.
- Centralized inbox
- Replies from every mailbox land in one inbox, sorted by AI-detected interest level, with out-of-office replies filtered out.
- Lead Finder
- A built-in lead and company database paid for with credits. Each plan step includes some free credits, and more start at 500 credits for $10.
- LinkedIn and call steps
- With the LinkedIn add-on, campaigns mix emails with cloud-run LinkedIn invites, messages and profile visits, plus manual call and SMS tasks.
Plans
Mailshake
Starter$25
per user / month, billed yearly ($29 monthly)
1 email address, 1,500 sends a month, unlimited contacts, warm-up and verification, A/B tests and the SHAKEspeare AI writer.
Email Outreach$45
per user / month, billed yearly ($49 monthly)
2 email addresses, unlimited sends, email rotation, a unified inbox, Salesforce, Pipedrive and HubSpot, Zapier and the browser extension.
Sales Engagement$85
per user / month, billed yearly ($99 monthly)
10 email addresses, 2,500 Data Finder credits, a power dialer with 5 numbers, phone scripts, lead temperature, tasks and a 1:1 onboarding call.
AgencyCustom
Everything in Sales Engagement with unlimited email addresses, sold through sales.
Woodpecker
Cold Email$35
per month for 500 contacted prospects, billed monthly
8,000 emails a month, 2,000 stored prospects, 2 free warm-ups and 100 Lead Finder credits. Price rises with volume: $188 a month at 10,000 prospects.
Ways to pay less
Mailshake
- Annual discount
Lower per-user rates with yearly billing
Billed yearly, Starter is $25 per user a month instead of $29, Email Outreach $45 instead of $49 and Sales Engagement $85 instead of $99.
Woodpecker
- Annual discount
Save 33% with annual billing
Paid annually, the 500-prospect step costs $280 a year instead of $35 a month; the pricing page puts the saving at 33%.
