lemlist vs Mailshake
We give lemlist a 2.8 GPA and Mailshake a 1.8, out of 4.0. lemlist grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
lemlist
Cold email and LinkedIn sequences with a built-in lead database
Mailshake
Per-user cold email sequences with a dialer on the top plan
How we grade them
| 2.8GPAlemlistGood | 1.8GPAMailshakeWeak | |
|---|---|---|
| Value for money | AFive people share the Email plan, which has unlimited users: $55 a month billed yearly for 50,000 emails, $11 a head, a third of the cheaper quarter. LinkedIn, calls and SMS are another story: Multichannel is $87 per user billed yearly, in this category's dearest tenth. | CStarter's 1,500 sends and one address per person won't carry a sales team, so five people need Email Outreach: $45 a user billed yearly, $45 a head. That's above the category's $40 middle, while most email rivals here charge one price for the whole team. |
| Free plan and trial | CNo free plan you can send from, since Freemium can't launch campaigns. The 14-day Multichannel trial needs no card and gives 200 credits and 50 emails a day, but leaves out lemwarm and calling. | FNothing free. There's no free plan and no trial, and Mailshake says it takes payment up front. You can cancel before renewal, but that isn't a trial. |
| Features | BThe whole job: emails, LinkedIn invites, messages and voice notes, calls, SMS and WhatsApp in one sequence, with conditions and an automatic stop on a reply. Warm-up, a 650M-lead database and one inbox for every channel sit alongside. | CEmail sequences with follow-ups, A/B tests, spintax, warm-up and unlimited verification, plus a power dialer on Sales Engagement. The gaps: no LinkedIn steps on record, and rotation and the unified inbox need Email Outreach. |
| Ease of use | CNo App Store rating on record. There's a fair bit to set up, from senders and warm-up to conditional steps and personalized images, so give it a few days before a sequence feels right. | CNo App Store rating on record. Quick enough to start, since it sends from Gmail, Office 365 or any SMTP mailbox and the AI writer drafts copy, but you still connect accounts and set up your domain. |
| Platforms and integrations | BWeb, plus a Chrome extension that runs lemlist from Gmail and LinkedIn on Multichannel. HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n, Clay and Aircall connect, and there's a public API. No phone or desktop app. | BWeb and a browser extension, with Salesforce, Pipedrive, HubSpot and Zapier on Email Outreach and above. No phone or desktop app on record. |
| Best for | email and LinkedIn in one sequence | simple per-user cold email, with a dialer |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: lemlist and Mailshake. How we grade
Price against what you get
lemlist starts at $55 a month and scores 2.7 out of 4 on features, ease of use and platforms. Mailshake starts at $25 a month for each person and scores 2.3.
lemlist scores higher, and starts $30 a month higher: the question is whether the extra is worth that to you. Of the other cold outreach tools on the chart, 1 scores higher than lemlist for less, and 1 scores higher than Mailshake for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- lemlist starts at $55 per month for 50,000 emails, billed yearly ($69 monthly). Mailshake starts at $25 per user / month, billed yearly ($29 monthly).
- lemlist also covers AI agents.
At a glance
| lemlist | Mailshake | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $55 per month for 50,000 emails, billed yearly ($69 monthly) | $25 per user / month, billed yearly ($29 monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial of Multichannel, no card required, with 200 credits and 50 emails a day | None listed |
| Web | ||
| Browser extension | ||
| Made by | lempire | Mailshake, LLC |
| Price read from | lemlist.com | mailshake.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
lemlist
- Sales teams that combine cold email with LinkedIn and calls
- Teams sending email at volume with many users on one bill
- Senders who personalize each message with images or conditional text
Mailshake
- Small sales teams starting cold email from their own mailboxes
- Reps who want calls and emails in one sequence
- Teams that want shared templates and quick onboarding
Worth knowing
lemlist
- No free plan for sending: after the trial, accounts drop to Freemium, which cannot launch campaigns. The trial itself leaves out lemwarm and calling.
- Lead data costs extra: the enrichment add-on is $16 a month billed yearly ($20 monthly) for 2,000 credits, and buying signals $21 ($29) for 100.
- On Multichannel, WhatsApp is $20 per user a month, extra email senders $9 each a month, and SMS needs a $15 a month number plus 6 credits a text.
- LinkedIn, SMS and calling need the per-user Multichannel plan; SSO, custom roles and CRM-embedded use are Enterprise only.
Mailshake
- There is no free trial or free plan: Mailshake takes payment up front.
- Starter connects 1 email address and stops at 1,500 sends a month; rotation, the unified inbox and CRM integrations need Email Outreach.
- Calling needs Sales Engagement, $99 per user a month billed monthly, and its free minutes cover North American numbers only.
- More Data Finder credits are an add-on from $17 a month billed yearly ($19 monthly).
Key features
lemlist
- Multichannel sequences
- Campaigns mix emails with LinkedIn visits, invites, messages and voice notes, calls, SMS and WhatsApp, with conditional next steps and an automatic stop.
- lemwarm and deliverability tools
- Warm-up, inbox rotation, rotating IPs, custom tracking domains, sending limits and a deliverability hub with alerts are included on every plan.
- Lead database and finders
- Search more than 650 million leads and find emails and phone numbers through 25+ data providers, paid for with credits: $1 covers 20 emails or 5 phone numbers.
- Personalization
- Liquid syntax for conditional content, custom variables, personalized images and AI-written lines tailored to each lead.
- lemAgent and AI agents
- lemAgent plus signal, enrichment and messaging agents research leads and write outreach. AI also flags reply intent and out-of-office replies and drafts answers.
- Unified inbox and extension
- Replies from every channel land in one inbox, and on Multichannel a Chrome extension runs lemlist from Gmail and LinkedIn.
Mailshake
- Sequences and follow-ups
- Automated email sequences with follow-ups, advanced scheduling and throttling, A/B tests and spintax to vary parts of each email.
- Deliverability tools
- Free warm-up, unlimited email verification and list cleaning, a spam-word copy analyzer and a domain setup assistant come with every plan.
- SHAKEspeare AI writer
- Generates several versions of email copy from a short description of your business, on every plan.
- Lead Catcher and analytics
- Engaged leads and replies are gathered in one place, and team dashboards track opens, replies, clicks and each rep's activity.
- Power dialer
- Sales Engagement adds browser calling with 5 phone numbers, phone scripts and unlimited free minutes to North American numbers.
- Data Finder
- Search for prospects' business contact details by role, location or company. Sales Engagement includes 2,500 credits; the other plans get 50.
Plans
lemlist
Email$55
per month for 50,000 emails, billed yearly ($69 monthly)
Unlimited users and email senders, lemwarm, the lead database and AI agents. Price rises with volume: $71 a month at 100,000 emails, billed yearly.
Multichannel$87
per user / month, billed yearly ($109 monthly)
Unlimited emails and messages, 5 email senders per user, LinkedIn and SMS steps, a call dialer, and lemlist inside Gmail and LinkedIn.
EnterpriseCustom
Multichannel plus lemlist inside your CRM, custom roles, SSO and SAML, custom terms and a dedicated account manager.
Mailshake
Starter$25
per user / month, billed yearly ($29 monthly)
1 email address, 1,500 sends a month, unlimited contacts, warm-up and verification, A/B tests and the SHAKEspeare AI writer.
Email Outreach$45
per user / month, billed yearly ($49 monthly)
2 email addresses, unlimited sends, email rotation, a unified inbox, Salesforce, Pipedrive and HubSpot, Zapier and the browser extension.
Sales Engagement$85
per user / month, billed yearly ($99 monthly)
10 email addresses, 2,500 Data Finder credits, a power dialer with 5 numbers, phone scripts, lead temperature, tasks and a 1:1 onboarding call.
AgencyCustom
Everything in Sales Engagement with unlimited email addresses, sold through sales.
Ways to pay less
lemlist
- Annual discount
Save 20% with yearly billing
lemlist lists a 20% saving for yearly billing and 10% for quarterly: Email at 50,000 emails is $55 a month yearly, $62 quarterly and $69 monthly.
Mailshake
- Annual discount
Lower per-user rates with yearly billing
Billed yearly, Starter is $25 per user a month instead of $29, Email Outreach $45 instead of $49 and Sales Engagement $85 instead of $99.
