lemlist vs Smartlead
We give lemlist a 2.8 GPA and Smartlead a 2.6, out of 4.0. lemlist grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
lemlist
Cold email and LinkedIn sequences with a built-in lead database
Smartlead
High-volume cold email with unlimited mailboxes and client workspaces
How we grade them
| 2.8GPAlemlistGood | 2.6GPASmartleadGood | |
|---|---|---|
| Value for money | AFive people share the Email plan, which has unlimited users: $55 a month billed yearly for 50,000 emails, $11 a head, a third of the cheaper quarter. LinkedIn, calls and SMS are another story: Multichannel is $87 per user billed yearly, in this category's dearest tenth. | ABase's 6,000 emails and 2,000 contacts won't carry five people, so the team plan is Pro: $78.30 a month billed yearly for everyone, about $15.66 a head. That's under 60% of the cheaper quarter's $32.50. Watch the add-ons, though. |
| Free plan and trial | CNo free plan you can send from, since Freemium can't launch campaigns. The 14-day Multichannel trial needs no card and gives 200 credits and 50 emails a day, but leaves out lemwarm and calling. | CNo free plan. The 14-day trial needs no card and allows 2,500 sends and 1,250 contacts, with the AI agents switched on, but white labeling stays locked. |
| Features | BThe whole job: emails, LinkedIn invites, messages and voice notes, calls, SMS and WhatsApp in one sequence, with conditions and an automatic stop on a reply. Warm-up, a 650M-lead database and one inbox for every channel sit alongside. | CUnlimited mailboxes with warm-up and rotation, a master inbox sorted by intent, AI agents, and an API and MCP from Pro. The gap is LinkedIn: there are no LinkedIn steps, so you'd pair it with something like Expandi, and verified leads cost $59 a month extra on Base and Pro. |
| Ease of use | CNo App Store rating on record. There's a fair bit to set up, from senders and warm-up to conditional steps and personalized images, so give it a few days before a sequence feels right. | CNo App Store rating on record. Expect to connect mailboxes, wait for warm-up and set up rotation before real sending starts, though the AI assistant helps with campaign setup. |
| Platforms and integrations | BWeb, plus a Chrome extension that runs lemlist from Gmail and LinkedIn on Multichannel. HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n, Clay and Aircall connect, and there's a public API. No phone or desktop app. | BWeb plus iPhone and Android apps for answering replies, with HubSpot, Salesforce, Pipedrive, Clay, Zapier, Slack and Expandi links, and an API and webhooks from Pro. No desktop app on record. |
| Best for | email and LinkedIn in one sequence | high-volume cold email, and agencies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: lemlist and Smartlead. How we grade
Price against what you get
lemlist starts at $55 a month and scores 2.7 out of 4 on features, ease of use and platforms. Smartlead starts at $32.50 a month and scores 2.3.
lemlist scores higher, and starts $22.50 a month higher: the question is whether the extra is worth that to you. Of the other cold outreach tools on the chart, 1 scores higher than lemlist for less, and 1 scores higher than Smartlead for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- lemlist starts at $55 per month for 50,000 emails, billed yearly ($69 monthly). Smartlead starts at $32.50 per month for 6,000 emails, billed yearly ($39 monthly).
- Only lemlist lists a browser extension.
- Only Smartlead lists iOS and Android apps.
- lemlist also covers templates.
- Smartlead also covers sales pipeline.
At a glance
| lemlist | Smartlead | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $55 per month for 50,000 emails, billed yearly ($69 monthly) | $32.50 per month for 6,000 emails, billed yearly ($39 monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial of Multichannel, no card required, with 200 credits and 50 emails a day | 14-day free trial, no card required, with 2,500 email sends and 1,250 contacts |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | lempire | 521 Products Pty Ltd (Smartlead) |
| Price read from | lemlist.com | smartlead.ai |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
lemlist
- Sales teams that combine cold email with LinkedIn and calls
- Teams sending email at volume with many users on one bill
- Senders who personalize each message with images or conditional text
Smartlead
- Lead generation agencies running outreach for several clients
- High-volume senders spreading campaigns over many mailboxes
- Teams that answer replies from a phone
Worth knowing
lemlist
- No free plan for sending: after the trial, accounts drop to Freemium, which cannot launch campaigns. The trial itself leaves out lemwarm and calling.
- Lead data costs extra: the enrichment add-on is $16 a month billed yearly ($20 monthly) for 2,000 credits, and buying signals $21 ($29) for 100.
- On Multichannel, WhatsApp is $20 per user a month, extra email senders $9 each a month, and SMS needs a $15 a month number plus 6 credits a text.
- LinkedIn, SMS and calling need the per-user Multichannel plan; SSO, custom roles and CRM-embedded use are Enterprise only.
Smartlead
- Base has no CRM, API or webhooks and stores only 2,000 contacts.
- Verified lead emails cost $59 a month extra on Base and Pro, and email verification is sold separately in credit packs from $32.
- Inbox placement tests (SmartDelivery, from $49 a month), dedicated servers ($39 each a month) and calling credits (from $9 a month) cost extra.
- There is no free plan; the 14-day trial allows 2,500 sends and 1,250 contacts and leaves out white labeling.
Key features
lemlist
- Multichannel sequences
- Campaigns mix emails with LinkedIn visits, invites, messages and voice notes, calls, SMS and WhatsApp, with conditional next steps and an automatic stop.
- lemwarm and deliverability tools
- Warm-up, inbox rotation, rotating IPs, custom tracking domains, sending limits and a deliverability hub with alerts are included on every plan.
- Lead database and finders
- Search more than 650 million leads and find emails and phone numbers through 25+ data providers, paid for with credits: $1 covers 20 emails or 5 phone numbers.
- Personalization
- Liquid syntax for conditional content, custom variables, personalized images and AI-written lines tailored to each lead.
- lemAgent and AI agents
- lemAgent plus signal, enrichment and messaging agents research leads and write outreach. AI also flags reply intent and out-of-office replies and drafts answers.
- Unified inbox and extension
- Replies from every channel land in one inbox, and on Multichannel a Chrome extension runs lemlist from Gmail and LinkedIn.
Smartlead
- Unlimited mailboxes with rotation
- Every plan connects any number of email accounts, warms them up and spreads a campaign's sends across them to protect each sender's reputation.
- Unified master inbox
- Replies from all accounts land in one inbox sorted by intent, with bulk actions and Kanban deal tracking. CRM access starts at Pro.
- SmartProspect lead finder
- A built-in B2B lead finder. Verified prospect emails are included on Unlimited Smart and Prime and are a $59 a month add-on on Base and Pro.
- SmartAgents and SmartAssistant
- AI agents and an assistant create campaigns, watch warmup and mailbox health, find leads and sort replies, on every plan including the trial.
- Client workspaces and white labeling
- From Pro, agencies run each client in its own workspace under their own brand for $29 a month per workspace; Unlimited Prime includes 3.
- API, webhooks and MCP
- Pro and above include the API and webhooks, and an MCP server gives AI assistants such as Claude access to campaigns, mailboxes and leads.
Plans
lemlist
Email$55
per month for 50,000 emails, billed yearly ($69 monthly)
Unlimited users and email senders, lemwarm, the lead database and AI agents. Price rises with volume: $71 a month at 100,000 emails, billed yearly.
Multichannel$87
per user / month, billed yearly ($109 monthly)
Unlimited emails and messages, 5 email senders per user, LinkedIn and SMS steps, a call dialer, and lemlist inside Gmail and LinkedIn.
EnterpriseCustom
Multichannel plus lemlist inside your CRM, custom roles, SSO and SAML, custom terms and a dedicated account manager.
Smartlead
Base$32.50
per month for 6,000 emails, billed yearly ($39 monthly)
2,000 stored contacts, unlimited mailboxes and warmup. No CRM, API or webhooks; 2,000 verified prospect emails are a $59 a month add-on.
Pro$78.30
per month for 90,000 emails, billed yearly ($94 monthly)
30,000 contacts, CRM, API and webhooks, and client workspaces at $29 a month each. 30,000 verified prospect emails are a $59 add-on.
Unlimited Smart$144.50
per month for 150,000 emails, billed yearly ($174 monthly)
Unlimited contacts, the premium warmup pool, calls with a customer success manager and 50,000 verified prospect emails included.
Unlimited Prime$314.60
per month for 500,000 emails, billed yearly ($379 monthly)
170,000 verified prospect emails, 3 dedicated SmartServers, 3 client workspaces, a dedicated manager and a private Slack channel.
Ways to pay less
lemlist
- Annual discount
Save 20% with yearly billing
lemlist lists a 20% saving for yearly billing and 10% for quarterly: Email at 50,000 emails is $55 a month yearly, $62 quarterly and $69 monthly.
Smartlead
- Annual discount
Save 17% with yearly billing
Billed yearly, Base is $390 a year ($32.50 a month) instead of $39 monthly, and Pro $939.60 a year ($78.30 a month) instead of $94.
- Other savings
50% off the first month
The pricing page offers new sign-ups 50% off their first month on any plan, with no end date shown.
