Smartlead vs Woodpecker
We give Smartlead and Woodpecker the same GPA: 2.6 out of 4.0. Smartlead grades higher on value for money. Woodpecker grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Smartlead
High-volume cold email with unlimited mailboxes and client workspaces
Woodpecker
Cold email priced by prospects contacted, with free team seats
How we grade them
| 2.6GPASmartleadGood | 2.6GPAWoodpeckerGood | |
|---|---|---|
| Value for money | ABase's 6,000 emails and 2,000 contacts won't carry five people, so the team plan is Pro: $78.30 a month billed yearly for everyone, about $15.66 a head. That's under 60% of the cheaper quarter's $32.50. Watch the add-ons, though. | BMembers are free, so five people share one plan. At 10,000 prospects a month it's $188, or about $125 billed yearly with the 33% saving the page lists: roughly $25 a head, inside the cheaper quarter. A small team can start at $35 a month for 500. |
| Free plan and trial | CNo free plan. The 14-day trial needs no card and allows 2,500 sends and 1,250 contacts, with the AI agents switched on, but white labeling stays locked. | CNo free plan, but a 14-day trial with every feature and no card. That's long enough to warm a mailbox up and see some real replies. |
| Features | CUnlimited mailboxes with warm-up and rotation, a master inbox sorted by intent, AI agents, and an API and MCP from Pro. The gap is LinkedIn: there are no LinkedIn steps, so you'd pair it with something like Expandi, and verified leads cost $59 a month extra on Base and Pro. | BBranching campaigns of up to 16 steps, A/B tests, warm-up, free verification, one inbox sorted by interest and a Lead Finder. With the add-on, cloud-run LinkedIn invites, messages and visits join the same campaign, so the whole job is covered. |
| Ease of use | CNo App Store rating on record. Expect to connect mailboxes, wait for warm-up and set up rotation before real sending starts, though the AI assistant helps with campaign setup. | CNo App Store rating on record. You'll connect mailboxes, warm them up and build the conditions before sending, and LinkedIn means one more add-on to set up. |
| Platforms and integrations | BWeb plus iPhone and Android apps for answering replies, with HubSpot, Salesforce, Pipedrive, Clay, Zapier, Slack and Expandi links, and an API and webhooks from Pro. No desktop app on record. | BWeb only, with HubSpot, Pipedrive, Clay, Calendly, Google Sheets, Zapier, Zoho and Aircall. The catch: the API, webhooks, MCP and the HubSpot and Pipedrive syncs are a $20 a month add-on. |
| Best for | high-volume cold email, and agencies | cold email teams who hate per-seat bills |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Smartlead and Woodpecker. How we grade
Price against what you get
Smartlead starts at $32.50 a month and scores 2.3 out of 4 on features, ease of use and platforms. Woodpecker starts at $35 a month and scores 2.7.
Woodpecker scores higher, and starts $2.50 a month higher: the question is whether the extra is worth that to you. Of the other cold outreach tools on the chart, 1 scores higher than Smartlead for less, and 1 scores higher than Woodpecker for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Smartlead starts at $32.50 per month for 6,000 emails, billed yearly ($39 monthly). Woodpecker starts at $35 per month for 500 contacted prospects, billed monthly.
- Only Smartlead lists iOS and Android apps.
- Smartlead also covers sales pipeline and AI agents.
At a glance
| Smartlead | Woodpecker | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $32.50 per month for 6,000 emails, billed yearly ($39 monthly) | $35 per month for 500 contacted prospects, billed monthly |
| Free plan | None | None |
| Free trial | 14-day free trial, no card required, with 2,500 email sends and 1,250 contacts | 14-day free trial with all features, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | 521 Products Pty Ltd (Smartlead) | Woodpecker AI sp. z o.o. |
| Price read from | smartlead.ai | woodpecker.co |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Smartlead
- Lead generation agencies running outreach for several clients
- High-volume senders spreading campaigns over many mailboxes
- Teams that answer replies from a phone
Woodpecker
- Teams that want every member on the account without paying per seat
- Senders who want warm-up and verification included in the price
- Agencies running separate sub-accounts for each client
Worth knowing
Smartlead
- Base has no CRM, API or webhooks and stores only 2,000 contacts.
- Verified lead emails cost $59 a month extra on Base and Pro, and email verification is sold separately in credit packs from $32.
- Inbox placement tests (SmartDelivery, from $49 a month), dedicated servers ($39 each a month) and calling credits (from $9 a month) cost extra.
- There is no free plan; the 14-day trial allows 2,500 sends and 1,250 contacts and leaves out white labeling.
Woodpecker
- A prospect counts once a month per campaign, but contacting the same person in two campaigns counts twice toward the limit.
- The API, webhooks, MCP and the HubSpot and Pipedrive syncs are a $20 a month add-on rather than part of the plan.
- LinkedIn steps cost $29 a month per connected LinkedIn account, and warm-ups beyond the plan's allowance cost $5 per email account a month.
- The Agency Panel costs $27 a month per active client, plus $5 per client for white labeling.
Key features
Smartlead
- Unlimited mailboxes with rotation
- Every plan connects any number of email accounts, warms them up and spreads a campaign's sends across them to protect each sender's reputation.
- Unified master inbox
- Replies from all accounts land in one inbox sorted by intent, with bulk actions and Kanban deal tracking. CRM access starts at Pro.
- SmartProspect lead finder
- A built-in B2B lead finder. Verified prospect emails are included on Unlimited Smart and Prime and are a $59 a month add-on on Base and Pro.
- SmartAgents and SmartAssistant
- AI agents and an assistant create campaigns, watch warmup and mailbox health, find leads and sort replies, on every plan including the trial.
- Client workspaces and white labeling
- From Pro, agencies run each client in its own workspace under their own brand for $29 a month per workspace; Unlimited Prime includes 3.
- API, webhooks and MCP
- Pro and above include the API and webhooks, and an MCP server gives AI assistants such as Claude access to campaigns, mailboxes and leads.
Woodpecker
- Condition-based campaigns
- Campaigns of up to 16 steps branch on conditions, with A/B tests of up to 5 versions, spintax, snippets and sending in each prospect's time zone.
- Deliverability tools
- Free warm-up, inbox rotation, adaptive sending, matching of Google and Microsoft senders to recipients, a deliverability monitor and an SPF and DKIM audit.
- Free email verification
- Prospect addresses are checked for expired, fake and misspelled emails, catch-all addresses included, through Bouncer at no extra cost.
- Centralized inbox
- Replies from every mailbox land in one inbox, sorted by AI-detected interest level, with out-of-office replies filtered out.
- Lead Finder
- A built-in lead and company database paid for with credits. Each plan step includes some free credits, and more start at 500 credits for $10.
- LinkedIn and call steps
- With the LinkedIn add-on, campaigns mix emails with cloud-run LinkedIn invites, messages and profile visits, plus manual call and SMS tasks.
Plans
Smartlead
Base$32.50
per month for 6,000 emails, billed yearly ($39 monthly)
2,000 stored contacts, unlimited mailboxes and warmup. No CRM, API or webhooks; 2,000 verified prospect emails are a $59 a month add-on.
Pro$78.30
per month for 90,000 emails, billed yearly ($94 monthly)
30,000 contacts, CRM, API and webhooks, and client workspaces at $29 a month each. 30,000 verified prospect emails are a $59 add-on.
Unlimited Smart$144.50
per month for 150,000 emails, billed yearly ($174 monthly)
Unlimited contacts, the premium warmup pool, calls with a customer success manager and 50,000 verified prospect emails included.
Unlimited Prime$314.60
per month for 500,000 emails, billed yearly ($379 monthly)
170,000 verified prospect emails, 3 dedicated SmartServers, 3 client workspaces, a dedicated manager and a private Slack channel.
Woodpecker
Cold Email$35
per month for 500 contacted prospects, billed monthly
8,000 emails a month, 2,000 stored prospects, 2 free warm-ups and 100 Lead Finder credits. Price rises with volume: $188 a month at 10,000 prospects.
Ways to pay less
Smartlead
- Annual discount
Save 17% with yearly billing
Billed yearly, Base is $390 a year ($32.50 a month) instead of $39 monthly, and Pro $939.60 a year ($78.30 a month) instead of $94.
- Other savings
50% off the first month
The pricing page offers new sign-ups 50% off their first month on any plan, with no end date shown.
Woodpecker
- Annual discount
Save 33% with annual billing
Paid annually, the 500-prospect step costs $280 a year instead of $35 a month; the pricing page puts the saving at 33%.
