NuReply review (2026): is it worth $25 a month, billed yearly?
AI cold email outreach with built-in warm-up
Black Friday: is there a NuReply sale?
NuReply report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for cold email with built-in warm-up
NuReply combines multi-step cold email, inbox warm-up and AI-written personalization, sized by email accounts, contacts and monthly emails. Starter is $25 a month for 50 accounts. A/B testing, Zapier and the API start at Growth ($100), and there is no free plan.
Who NuReply is for
- Fits if you send cold email from many mailboxes and want warm-up included
- Works for small teams that can start at $25 a month
Who NuReply is not for
- Skip it if you need the API or Zapier on a cheap plan, since both start at Growth
- Not for you if you want a free plan, because there isn't one
- Tight if you outgrow 50 accounts, as every limit steps up with the plan
- Watch out: the 300 trial AI credits are for the trial only
Why NuReply gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for money$25 a month billed monthly for 50 email accounts and 30,000 emails, in the cheapest quarter ($25). The plan jumps to $100 for the API and A/B testing.
- CFree plan and trial14-day free trial with no card and 300 AI credits. No free plan.
- CFeaturesSequences, warm-up, AI personalization and 30,000 emails on Starter. But sentiment analysis, A/B testing, Zapier and API access start at Growth.
- CEase of useNo store rating on record. Connect Gmail, Outlook or SMTP, then build campaigns and warm-up.
- BPlatforms and integrationsWeb, with Gmail, Outlook, HubSpot, Zapier and SMTP. The API needs Growth.
What these grades rest on. Graded from this listing, whose facts were read from NuReply's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/nureply#review"><img src="https://toolgpa.com/badge/nureply.svg" alt="NuReply: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where NuReply stands among cold outreach tools
NuReply's GPA of 2.4 is higher than 32 of the 47 other cold outreach tools we grade, and level with 5.
It stands best on value for money (B, above 29 of 47) and worst on ease of use (C, above 0).
Its paid plans start at $25 a month, against a middle price of $39 for the category: 11 of the 43 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 48 cold outreach tools we grade, cut by the letter each got. NuReply’s own letter is outlined.
- BValue for moneyAbove 29 of 47, level with 10
- CFree plan and trialAbove 15 of 47, level with 32
- CFeaturesAbove 7 of 47, level with 24
- CEase of useAbove 0 of 47, level with 43
- BPlatforms and integrationsAbove 9 of 47, level with 38
Price against what you get
Each dot is one of 44 cold outreach tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep NuReply, or make your own?
Keep it
To replace NuReply you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.4 is higher than 32 of the 47 other cold outreach tools we grade. It costs $300 a year.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- A network of real inboxes that open and answer your emails.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Gmail, Outlook and HubSpot among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. NuReply’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is NuReply?
NuReply is a cold email platform that combines multi-step campaigns, automated inbox warm-up and AI-written personalization in one tool. It connects to Gmail, Outlook or any SMTP mailbox. Plans are sized by the number of email accounts, contacts and monthly emails, and every plan includes unlimited warm-up and sequences.
Worth knowing
- Pricing is by plan size, not by seat: email accounts, contacts, monthly emails and workspaces all step up together.
- Sentiment analysis, A/B testing, Zapier, API access and ESP routing start at the Growth plan; Starter and Launch have no API access.
- Unused AI credits roll over while the subscription is active. The trial includes 300 AI credits.
- There is no free plan; the trial needs no card and includes 300 AI credits.
Key features
- AI email writing
- Generates an individual email for each prospect from their role, company and public information. The Cold Email Writer is on every plan and uses AI credits.
- Email warm-up
- Warm-up runs automatically to build sender reputation. Unlimited warm-up is included on all plans.
- Multi-step sequences
- Campaigns can have several steps with delays, conditions and follow-ups. Sequences are unlimited on every plan.
- Mailbox connections
- Connects Gmail, Outlook or any SMTP mailbox, and leads can be imported from a CSV or pasted from a CRM.
- Sentiment analysis and A/B testing
- Sentiment analysis and multi-variant testing are listed from the Growth plan up.
- API, Zapier and ESP routing
- A REST API, webhooks, Zapier and ESP routing are listed from the Growth plan up.
NuReply pricing
As of Nov 12, 2026, NuReply is a paid product with a free trial, starting at $25 per month, billed monthly ($199 per year billed yearly).
- Starts at
- $25 per month, billed monthly ($199 per year billed yearly)
- Free plan
- None
- Free trial
- 14-day free trial on every plan, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Starter | $25per month for up to 50 email accounts, billed monthly | 500 AI credits, 10,000 contacts, 30,000 monthly emails, 1 workspace, the Cold Email Writer and email support. $199 a year if billed yearly. |
| Launch | $50per month for up to 100 email accounts, billed monthly | 1,200 AI credits, 25,000 contacts, 80,000 monthly emails and 2 workspaces. The plan comparison lists email support and self-service onboarding. |
| Growth | $100per month for up to 250 email accounts, billed monthly | 3,000 AI credits, 50,000 contacts, 160,000 monthly emails, 3 workspaces, sentiment analysis, A/B testing, Zapier, API and ESP routing. $999 a year if billed yearly. |
| Scale | $200per month for up to 500 email accounts, billed monthly | 5,000 AI credits, 100,000 contacts, 350,000 monthly emails, 4 workspaces, priority support and 1 hour of onboarding. $1,999 a year if billed yearly. |
| Pro | $300per month for up to 800 email accounts, billed monthly | 7,000 AI credits, 175,000 contacts, 700,000 monthly emails, 6 workspaces and a dedicated customer success manager. |
| Enterprise | $400per month for up to 1,500 email accounts, billed monthly | 9,000 AI credits, 250,000 contacts, 1,000,000 monthly emails, 10 workspaces, a dedicated customer success manager and custom onboarding. $3,999 a year if billed yearly. |
Read from nureply.com on Nov 12, 2026. Prices change, so confirm with NuReply before you buy.
Ways to pay less
- Annual discountAbout 34% off with yearly billing
The pricing page shows yearly totals of $199 (Starter), $999 (Growth), $1,999 (Scale) and $3,999 (Enterprise), and says yearly billing saves about 34% compared with monthly.
Stated on nureply.com
Works with
NuReply alternatives
- NuReply vs Instantly
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- NuReply vs Reply.io
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- NuReply vs Woodpecker
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Common questions
Does NuReply have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. NuReply is listed for Web.
Does NuReply have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. NuReply is listed for Web.
Is NuReply open source?
NuReply is not described as open source on its own site, as read on Nov 12, 2026.
Does NuReply have an API?
Yes. NuReply offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.