NuReply vs Smartlead (2026): which should you pick?
As of Nov 12, 2026, Smartlead grades higher than NuReply: 2.6 against 2.4 out of 4.0.
Checked Nov 9, 2026 and Nov 12, 2026 · graded Nov 9, 2026 and Nov 12, 2026 by ToolGPA
Smartlead grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Smartlead
High-volume cold email with unlimited mailboxes and client workspaces
Which one is for you
Pick NuReply if
- Fits if you send cold email from many mailboxes and want warm-up included
- Works for small teams that can start at $25 a month
Look elsewhere if
- Skip it if you need the API or Zapier on a cheap plan, since both start at Growth
- Not for you if you want a free plan, because there isn't one
- Tight if you outgrow 50 accounts, as every limit steps up with the plan
- Watch out: the 300 trial AI credits are for the trial only
Pick Smartlead if
- Fits if you run cold email for several clients and want each in its own workspace
- Works for senders who spread big campaigns across dozens of mailboxes
Look elsewhere if
- Skip it if you want LinkedIn steps built in, as Smartlead is email only
- Tight if you stay on Base, with 2,000 contacts and no CRM, API or webhooks
- Pricey if you add the extras, as inbox tests start at $49 a month and servers cost $39 each
- Watch out: verified lead emails are $59 a month extra on Base and Pro, and verification is sold in packs from $32
- Watch out: there's no free plan, and the trial stops at 2,500 sends and 1,250 contacts with white labeling locked
How we grade them
| 2.4GPANuReplyFair | 2.6GPASmartleadGood | |
|---|---|---|
| Value for money | B$25 a month billed monthly for 50 email accounts and 30,000 emails, in the cheapest quarter ($25). The plan jumps to $100 for the API and A/B testing. | ABase's 6,000 emails and 2,000 contacts won't carry five people, so the team plan is Pro: $78 a month billed yearly for everyone, about $15.60 a head. That's under 60% of the cheaper quarter's $34 in this category. Watch the add-ons, though. |
| Free plan and trial | C14-day free trial with no card and 300 AI credits. No free plan. | CNo free plan. The 14-day trial needs no card and allows 2,500 sends and 1,250 contacts, with the AI agents switched on, but white labeling stays locked. |
| Features | CSequences, warm-up, AI personalization and 30,000 emails on Starter. But sentiment analysis, A/B testing, Zapier and API access start at Growth. | CUnlimited mailboxes with warm-up and rotation, a master inbox sorted by intent, AI agents, and an API and MCP from Pro. The gap is LinkedIn: there are no LinkedIn steps, so you'd pair it with something like Expandi, and verified leads cost $59 a month extra on Base and Pro. |
| Ease of use | CNo store rating on record. Connect Gmail, Outlook or SMTP, then build campaigns and warm-up. | CNo App Store rating on record. Expect to connect mailboxes, wait for warm-up and set up rotation before real sending starts, though the AI assistant helps with campaign setup. |
| Platforms and integrations | BWeb, with Gmail, Outlook, HubSpot, Zapier and SMTP. The API needs Growth. | BWeb plus iPhone and Android apps for answering replies, with HubSpot, Salesforce, Pipedrive, Clay, Zapier, Slack and Expandi links, and an API and webhooks from Pro. No desktop app on record. |
| Best for | cold email with built-in warm-up | high-volume cold email, and agencies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: NuReply and Smartlead. How we grade
Price against what you get
NuReply starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. Smartlead starts at $32 a month and scores 2.3.
They score the same, and NuReply starts $7 a month lower. Of the other cold outreach tools on the chart, 1 scores higher than NuReply for less, and 1 scores higher than Smartlead for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- NuReply also covers marketing automation and inbox warm-up.
- Smartlead also covers sales pipeline and AI agents.
At a glance
| NuReply | Smartlead | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $25 per month, billed monthly ($199 per year billed yearly) | $32 per month for 6,000 emails, billed yearly ($39 monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial on every plan, no credit card required | 14-day free trial, no card required, with 2,500 email sends and 1,250 contacts |
| Web | ||
| iOS | ||
| Android | ||
| Made by | DuoCircle LLC | 521 Products Pty Ltd (Smartlead) |
| Price read from | nureply.com | smartlead.ai |
| Checked | Nov 12, 2026 | Nov 9, 2026 |
Worth knowing
NuReply
- Pricing is by plan size, not by seat: email accounts, contacts, monthly emails and workspaces all step up together.
- Sentiment analysis, A/B testing, Zapier, API access and ESP routing start at the Growth plan; Starter and Launch have no API access.
- Unused AI credits roll over while the subscription is active. The trial includes 300 AI credits.
- There is no free plan; the trial needs no card and includes 300 AI credits.
Smartlead
- Base has no CRM, API or webhooks and stores only 2,000 contacts.
- Verified lead emails cost $59 a month extra on Base and Pro, and email verification is sold separately in credit packs from $32.
- Inbox placement tests (SmartDelivery, from $49 a month), dedicated servers ($39 each a month) and calling credits (from $9 a month) cost extra.
- There is no free plan; the 14-day trial allows 2,500 sends and 1,250 contacts and leaves out white labeling.
Key features
NuReply
- AI email writing
- Generates an individual email for each prospect from their role, company and public information. The Cold Email Writer is on every plan and uses AI credits.
- Email warm-up
- Warm-up runs automatically to build sender reputation. Unlimited warm-up is included on all plans.
- Multi-step sequences
- Campaigns can have several steps with delays, conditions and follow-ups. Sequences are unlimited on every plan.
- Mailbox connections
- Connects Gmail, Outlook or any SMTP mailbox, and leads can be imported from a CSV or pasted from a CRM.
- Sentiment analysis and A/B testing
- Sentiment analysis and multi-variant testing are listed from the Growth plan up.
- API, Zapier and ESP routing
- A REST API, webhooks, Zapier and ESP routing are listed from the Growth plan up.
Smartlead
- Unlimited mailboxes with rotation
- Every plan connects any number of email accounts, warms them up and spreads a campaign's sends across them to protect each sender's reputation.
- Unified master inbox
- Replies from all accounts land in one inbox sorted by intent, with bulk actions and Kanban deal tracking. CRM access starts at Pro.
- SmartProspect lead finder
- A built-in B2B lead finder. Verified prospect emails are included on Unlimited Smart and Prime and are a $59 a month add-on on Base and Pro.
- SmartAgents and SmartAssistant
- AI agents and an assistant create campaigns, watch warmup and mailbox health, find leads and sort replies, on every plan including the trial.
- Client workspaces and white labeling
- From Pro, agencies run each client in its own workspace under their own brand for $29 a month per workspace; Unlimited Prime includes 3.
- API, webhooks and MCP
- Pro and above include the API and webhooks, and an MCP server gives AI assistants such as Claude access to campaigns, mailboxes and leads.
Plans
NuReply
Starter$25
per month for up to 50 email accounts, billed monthly
500 AI credits, 10,000 contacts, 30,000 monthly emails, 1 workspace, the Cold Email Writer and email support. $199 a year if billed yearly.
Launch$50
per month for up to 100 email accounts, billed monthly
1,200 AI credits, 25,000 contacts, 80,000 monthly emails and 2 workspaces. The plan comparison lists email support and self-service onboarding.
Growth$100
per month for up to 250 email accounts, billed monthly
3,000 AI credits, 50,000 contacts, 160,000 monthly emails, 3 workspaces, sentiment analysis, A/B testing, Zapier, API and ESP routing. $999 a year if billed yearly.
Scale$200
per month for up to 500 email accounts, billed monthly
5,000 AI credits, 100,000 contacts, 350,000 monthly emails, 4 workspaces, priority support and 1 hour of onboarding. $1,999 a year if billed yearly.
Pro$300
per month for up to 800 email accounts, billed monthly
7,000 AI credits, 175,000 contacts, 700,000 monthly emails, 6 workspaces and a dedicated customer success manager.
Enterprise$400
per month for up to 1,500 email accounts, billed monthly
9,000 AI credits, 250,000 contacts, 1,000,000 monthly emails, 10 workspaces, a dedicated customer success manager and custom onboarding. $3,999 a year if billed yearly.
Smartlead
Base$32
per month for 6,000 emails, billed yearly ($39 monthly)
2,000 stored contacts, unlimited mailboxes and warmup. No CRM, API or webhooks; 2,000 verified prospect emails are a $59 a month add-on.
Pro$78
per month for 90,000 emails, billed yearly ($94 monthly)
30,000 contacts, CRM, API and webhooks, and client workspaces at $29 a month each. 30,000 verified prospect emails are a $59 add-on.
Unlimited Smart$144
per month for 150,000 emails, billed yearly ($174 monthly)
Unlimited contacts, the premium warmup pool, calls with a customer success manager and 50,000 verified prospect emails included.
Unlimited Prime$315
per month for 500,000 emails, billed yearly ($379 monthly)
170,000 verified prospect emails, 3 dedicated SmartServers, 3 client workspaces, a dedicated manager and a private Slack channel.
Ways to pay less
NuReply
- Annual discount
About 34% off with yearly billing
The pricing page shows yearly totals of $199 (Starter), $999 (Growth), $1,999 (Scale) and $3,999 (Enterprise), and says yearly billing saves about 34% compared with monthly.
Smartlead
- Annual discount
Save 17% with yearly billing
Billed yearly, Base is $32 a month instead of $39, Pro $78 instead of $94, Unlimited Smart $144 instead of $174 and Unlimited Prime $315 instead of $379.
- Other savings
50% off the first month
The pricing page offers new sign-ups 50% off their first month on any plan, with no end date shown.
Common questions
Which is cheaper, NuReply or Smartlead?
As of Nov 12, 2026, NuReply is cheaper to start with: $25 a month, against $32 a month for Smartlead. NuReply starts at $25 per month, billed monthly ($199 per year billed yearly), and Smartlead starts at $32 per month for 6,000 emails, billed yearly ($39 monthly).
Which has a free plan, NuReply or Smartlead?
As of Nov 12, 2026, neither NuReply nor Smartlead has a free plan. Both have a free trial.
Which platforms do NuReply and Smartlead run on?
As of Nov 12, 2026, only Smartlead lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.