lemlist vs NuReply (2026): which should you pick?
As of Nov 13, 2026, we pick lemlist: it is first in our ranking of cold outreach tools, and it grades higher too, 2.8 against 2.4.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
lemlist grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
lemlist
Cold email and LinkedIn sequences with a built-in lead database
Which one is for you
Pick lemlist if
- Fits if your team mixes cold email with LinkedIn and calls in one sequence
- Works for an email-only team that can share the Email plan at $55 a month billed yearly
Look elsewhere if
- Pricey if you want LinkedIn for five people, at $87 a user a month billed yearly or $109 monthly
- Not for you if you want a free plan, as Freemium can't launch campaigns and the trial leaves out lemwarm and calling
- Tight if you need lead data, which starts at $16 a month billed yearly for 2,000 credits
- Watch out: on Multichannel, WhatsApp is $20 a user, extra senders $9 each, and SMS a $15 number plus 6 credits a text
- Watch out: SSO, custom roles and lemlist inside your CRM are Enterprise only, at a price set by sales
Pick NuReply if
- Fits if you send cold email from many mailboxes and want warm-up included
- Works for small teams that can start at $25 a month
Look elsewhere if
- Skip it if you need the API or Zapier on a cheap plan, since both start at Growth
- Not for you if you want a free plan, because there isn't one
- Tight if you outgrow 50 accounts, as every limit steps up with the plan
- Watch out: the 300 trial AI credits are for the trial only
How we grade them
| 2.8GPAlemlistGood | 2.4GPANuReplyFair | |
|---|---|---|
| Value for money | AFive people share the Email plan, which has unlimited users: $55 a month billed yearly for 50,000 emails, $11 a head, a third of the cheaper quarter. LinkedIn, calls and SMS are another story: Multichannel is $87 per user billed yearly, in this category's dearest tenth. | B$25 a month billed monthly for 50 email accounts and 30,000 emails, in the cheapest quarter ($25). The plan jumps to $100 for the API and A/B testing. |
| Free plan and trial | CNo free plan you can send from, since Freemium can't launch campaigns. The 14-day Multichannel trial needs no card and gives 200 credits and 50 emails a day, but leaves out lemwarm and calling. | C14-day free trial with no card and 300 AI credits. No free plan. |
| Features | BThe whole job: emails, LinkedIn invites, messages and voice notes, calls, SMS and WhatsApp in one sequence, with conditions and an automatic stop on a reply. Warm-up, a 650M-lead database and one inbox for every channel sit alongside. | CSequences, warm-up, AI personalization and 30,000 emails on Starter. But sentiment analysis, A/B testing, Zapier and API access start at Growth. |
| Ease of use | CNo App Store rating on record. There's a fair bit to set up, from senders and warm-up to conditional steps and personalized images, so give it a few days before a sequence feels right. | CNo store rating on record. Connect Gmail, Outlook or SMTP, then build campaigns and warm-up. |
| Platforms and integrations | BWeb, plus a Chrome extension that runs lemlist from Gmail and LinkedIn on Multichannel. HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n, Clay and Aircall connect, and there's a public API. No phone or desktop app. | BWeb, with Gmail, Outlook, HubSpot, Zapier and SMTP. The API needs Growth. |
| Best for | email and LinkedIn in one sequence | cold email with built-in warm-up |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: lemlist and NuReply. How we grade
Price against what you get
lemlist starts at $55 a month and scores 2.7 out of 4 on features, ease of use and platforms. NuReply starts at $25 a month and scores 2.3.
lemlist scores higher, and starts $30 a month higher: the question is whether the extra is worth that to you. Of the other cold outreach tools on the chart, 1 scores higher than lemlist for less, and 1 scores higher than NuReply for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- lemlist also covers templates and AI agents.
- NuReply also covers marketing automation and inbox warm-up.
At a glance
| lemlist | NuReply | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $55 per month for 50,000 emails, billed yearly ($69 monthly) | $25 per month, billed monthly ($199 per year billed yearly) |
| Free plan | None | None |
| Free trial | 14-day free trial of Multichannel, no card required, with 200 credits and 50 emails a day | 14-day free trial on every plan, no credit card required |
| Web | ||
| Browser extension | ||
| Made by | lempire | DuoCircle LLC |
| Price read from | lemlist.com | nureply.com |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
lemlist
- No free plan for sending: after the trial, accounts drop to Freemium, which cannot launch campaigns. The trial itself leaves out lemwarm and calling.
- Lead data costs extra: the enrichment add-on is $16 a month billed yearly ($20 monthly) for 2,000 credits, and buying signals $21 ($29) for 100.
- On Multichannel, WhatsApp is $20 per user a month, extra email senders $9 each a month, and SMS needs a $15 a month number plus 6 credits a text.
- LinkedIn, SMS and calling need the per-user Multichannel plan; SSO, custom roles and CRM-embedded use are Enterprise only.
NuReply
- Pricing is by plan size, not by seat: email accounts, contacts, monthly emails and workspaces all step up together.
- Sentiment analysis, A/B testing, Zapier, API access and ESP routing start at the Growth plan; Starter and Launch have no API access.
- Unused AI credits roll over while the subscription is active. The trial includes 300 AI credits.
- There is no free plan; the trial needs no card and includes 300 AI credits.
Key features
lemlist
- Multichannel sequences
- Campaigns mix emails with LinkedIn visits, invites, messages and voice notes, calls, SMS and WhatsApp, with conditional next steps and an automatic stop.
- lemwarm and deliverability tools
- Warm-up, inbox rotation, rotating IPs, custom tracking domains, sending limits and a deliverability hub with alerts are included on every plan.
- Lead database and finders
- Search more than 650 million leads and find emails and phone numbers through 25+ data providers, paid for with credits: $1 covers 20 emails or 5 phone numbers.
- Personalization
- Liquid syntax for conditional content, custom variables, personalized images and AI-written lines tailored to each lead.
- lemAgent and AI agents
- lemAgent plus signal, enrichment and messaging agents research leads and write outreach. AI also flags reply intent and out-of-office replies and drafts answers.
- Unified inbox and extension
- Replies from every channel land in one inbox, and on Multichannel a Chrome extension runs lemlist from Gmail and LinkedIn.
NuReply
- AI email writing
- Generates an individual email for each prospect from their role, company and public information. The Cold Email Writer is on every plan and uses AI credits.
- Email warm-up
- Warm-up runs automatically to build sender reputation. Unlimited warm-up is included on all plans.
- Multi-step sequences
- Campaigns can have several steps with delays, conditions and follow-ups. Sequences are unlimited on every plan.
- Mailbox connections
- Connects Gmail, Outlook or any SMTP mailbox, and leads can be imported from a CSV or pasted from a CRM.
- Sentiment analysis and A/B testing
- Sentiment analysis and multi-variant testing are listed from the Growth plan up.
- API, Zapier and ESP routing
- A REST API, webhooks, Zapier and ESP routing are listed from the Growth plan up.
Plans
lemlist
Email$55
per month for 50,000 emails, billed yearly ($69 monthly)
Unlimited users and email senders, lemwarm, the lead database and AI agents. Price rises with volume: $71 a month at 100,000 emails, billed yearly.
Multichannel$87
per user / month, billed yearly ($109 monthly)
Unlimited emails and messages, 5 email senders per user, LinkedIn and SMS steps, a call dialer, and lemlist inside Gmail and LinkedIn.
EnterpriseCustom
Multichannel plus lemlist inside your CRM, custom roles, SSO and SAML, custom terms and a dedicated account manager.
NuReply
Starter$25
per month for up to 50 email accounts, billed monthly
500 AI credits, 10,000 contacts, 30,000 monthly emails, 1 workspace, the Cold Email Writer and email support. $199 a year if billed yearly.
Launch$50
per month for up to 100 email accounts, billed monthly
1,200 AI credits, 25,000 contacts, 80,000 monthly emails and 2 workspaces. The plan comparison lists email support and self-service onboarding.
Growth$100
per month for up to 250 email accounts, billed monthly
3,000 AI credits, 50,000 contacts, 160,000 monthly emails, 3 workspaces, sentiment analysis, A/B testing, Zapier, API and ESP routing. $999 a year if billed yearly.
Scale$200
per month for up to 500 email accounts, billed monthly
5,000 AI credits, 100,000 contacts, 350,000 monthly emails, 4 workspaces, priority support and 1 hour of onboarding. $1,999 a year if billed yearly.
Pro$300
per month for up to 800 email accounts, billed monthly
7,000 AI credits, 175,000 contacts, 700,000 monthly emails, 6 workspaces and a dedicated customer success manager.
Enterprise$400
per month for up to 1,500 email accounts, billed monthly
9,000 AI credits, 250,000 contacts, 1,000,000 monthly emails, 10 workspaces, a dedicated customer success manager and custom onboarding. $3,999 a year if billed yearly.
Ways to pay less
lemlist
- Annual discount
Save 20% with yearly billing
lemlist lists a 20% saving for yearly billing and 10% for quarterly: Email at 50,000 emails is $55 a month yearly, $62 quarterly and $69 monthly.
NuReply
- Annual discount
About 34% off with yearly billing
The pricing page shows yearly totals of $199 (Starter), $999 (Growth), $1,999 (Scale) and $3,999 (Enterprise), and says yearly billing saves about 34% compared with monthly.
Common questions
Which is cheaper, lemlist or NuReply?
As of Nov 12, 2026, NuReply is cheaper to start with: $25 a month, against $55 a month for lemlist. lemlist starts at $55 per month for 50,000 emails, billed yearly ($69 monthly), and NuReply starts at $25 per month, billed monthly ($199 per year billed yearly).
Which has a free plan, lemlist or NuReply?
As of Nov 12, 2026, neither lemlist nor NuReply has a free plan. Both have a free trial.
Which platforms do lemlist and NuReply run on?
As of Nov 12, 2026, only lemlist lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.