lemlist vs Reply.io
We give lemlist a 2.8 GPA and Reply.io a 2.0, out of 4.0. lemlist grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
lemlist
Cold email and LinkedIn sequences with a built-in lead database
Free trial · from $55/mo
How we grade them
| 2.8GPAlemlistGood | 2.0GPAReply.ioFair | |
|---|---|---|
| Value for money | AFive people share the Email plan, which has unlimited users: $55 a month billed yearly for 50,000 emails, $11 a head, a third of the cheaper quarter. LinkedIn, calls and SMS are another story: Multichannel is $87 per user billed yearly, in this category's dearest tenth. | CNo price is on record: Reply's pricing page answered our reader with a bot check, so there's no per-head figure for a team of five to set against the category's $40 middle. With nothing published, it sits at C. Usage is also metered by active contacts each month. |
| Free plan and trial | CNo free plan you can send from, since Freemium can't launch campaigns. The 14-day Multichannel trial needs no card and gives 200 credits and 50 emails a day, but leaves out lemwarm and calling. | FNothing free is on record. With the pricing pages behind a bot check, we couldn't confirm a free plan or a trial, and an unconfirmed trial can't earn a grade. |
| Features | BThe whole job: emails, LinkedIn invites, messages and voice notes, calls, SMS and WhatsApp in one sequence, with conditions and an automatic stop on a reply. Warm-up, a 650M-lead database and one inbox for every channel sit alongside. | BThe whole job: sequences mixing email, LinkedIn, calls, SMS, WhatsApp and tasks, with A/B variants per step and holiday calendars. Jason AI SDR answers common questions and nudges quiet leads, on autopilot or with approval. Contact search and validation use credits. |
| Ease of use | CNo App Store rating on record. There's a fair bit to set up, from senders and warm-up to conditional steps and personalized images, so give it a few days before a sequence feels right. | CNo App Store rating on record. There's real setup: email and LinkedIn accounts to connect, the LinkedIn side through a browser extension, and playbooks and knowledge bases if you want Jason writing for you. |
| Platforms and integrations | BWeb, plus a Chrome extension that runs lemlist from Gmail and LinkedIn on Multichannel. HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n, Clay and Aircall connect, and there's a public API. No phone or desktop app. | BWeb plus a browser extension, with an API, an MCP server and a command-line tool for builders. n8n is the only named integration on record, which is thin next to rivals. No phone or desktop app. |
| Best for | email and LinkedIn in one sequence | multichannel sequences with an AI SDR |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: lemlist and Reply.io. How we grade
Where they differ
- lemlist also covers templates.
In commonWebBrowser extensionPublic APIAI featuresAI agentsEmail campaigns
At a glance
| lemlist | Reply.io | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $55 per month for 50,000 emails, billed yearly ($69 monthly) | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial of Multichannel, no card required, with 200 credits and 50 emails a day | None listed |
| Web | ||
| Browser extension | ||
| Made by | lempire | Reply |
| Price read from | lemlist.com | Not confirmed |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
lemlist
- Sales teams that combine cold email with LinkedIn and calls
- Teams sending email at volume with many users on one bill
- Senders who personalize each message with images or conditional text
Reply.io
- Sales teams that mix email, LinkedIn, calls and messaging in one sequence
- Teams that want an AI SDR to draft outreach and answer replies
- Developers building outreach on an API, MCP server or CLI
Worth knowing
lemlist
- No free plan for sending: after the trial, accounts drop to Freemium, which cannot launch campaigns. The trial itself leaves out lemwarm and calling.
- Lead data costs extra: the enrichment add-on is $16 a month billed yearly ($20 monthly) for 2,000 credits, and buying signals $21 ($29) for 100.
- On Multichannel, WhatsApp is $20 per user a month, extra email senders $9 each a month, and SMS needs a $15 a month number plus 6 credits a text.
- LinkedIn, SMS and calling need the per-user Multichannel plan; SSO, custom roles and CRM-embedded use are Enterprise only.
Reply.io
- Prices could not be confirmed: reply.io and its help center answered every automated reader with a bot check when this was written.
- Usage is metered partly by active contacts, the people first contacted in a billing month, from one pool for the organization or one per team.
- Live Data contact searches and email validation consume credits on top of the subscription.
- LinkedIn accounts are connected through Reply's browser extension.
Key features
lemlist
- Multichannel sequences
- Campaigns mix emails with LinkedIn visits, invites, messages and voice notes, calls, SMS and WhatsApp, with conditional next steps and an automatic stop.
- lemwarm and deliverability tools
- Warm-up, inbox rotation, rotating IPs, custom tracking domains, sending limits and a deliverability hub with alerts are included on every plan.
- Lead database and finders
- Search more than 650 million leads and find emails and phone numbers through 25+ data providers, paid for with credits: $1 covers 20 emails or 5 phone numbers.
- Personalization
- Liquid syntax for conditional content, custom variables, personalized images and AI-written lines tailored to each lead.
- lemAgent and AI agents
- lemAgent plus signal, enrichment and messaging agents research leads and write outreach. AI also flags reply intent and out-of-office replies and drafts answers.
- Unified inbox and extension
- Replies from every channel land in one inbox, and on Multichannel a Chrome extension runs lemlist from Gmail and LinkedIn.
Reply.io
- Multichannel sequences
- Sequence steps cover email, LinkedIn, calls, SMS, WhatsApp and to-do tasks, with A/B variants per step, sending schedules and holiday calendars.
- LinkedIn automation
- LinkedIn accounts connect through Reply's browser extension, with daily caps on connection requests, messages, InMails, profile views and likes.
- Jason AI SDR
- An AI SDR that follows playbooks and knowledge bases, answers common questions with reply handlers, re-engages silent leads and can run on autopilot or wait for approval.
- Live Data and AI fields
- Search for contacts with Live Data and validate emails, both using credits, and run AI prompts that fill contact fields for personalization.
- Inbox with categories
- Replies are gathered into inbox threads that are sorted into categories, alongside reports on emails, calls, LinkedIn and meetings booked.
- Domains and mailboxes
- Buy sending domains and mailboxes inside Reply, with first-term and renewal prices shown before purchase.
Plans
lemlist
Email$55
per month for 50,000 emails, billed yearly ($69 monthly)
Unlimited users and email senders, lemwarm, the lead database and AI agents. Price rises with volume: $71 a month at 100,000 emails, billed yearly.
Multichannel$87
per user / month, billed yearly ($109 monthly)
Unlimited emails and messages, 5 email senders per user, LinkedIn and SMS steps, a call dialer, and lemlist inside Gmail and LinkedIn.
EnterpriseCustom
Multichannel plus lemlist inside your CRM, custom roles, SSO and SAML, custom terms and a dedicated account manager.
Reply.io
Pricing could not be confirmed. See reply.io.
Ways to pay less
lemlist
- Annual discount
Save 20% with yearly billing
lemlist lists a 20% saving for yearly billing and 10% for quarterly: Email at 50,000 emails is $55 a month yearly, $62 quarterly and $69 monthly.
Reply.io
No public discounts listed.
