Instantly
Cold email from unlimited inboxes, priced by emails and contacts
Instantly report card
Good · out of 4.0 · graded Oct 17, 2026
Best for cold email from as many inboxes as you like
Instantly is built for sending a lot of cold email from a lot of inboxes, and it doesn't charge you per inbox or per person. Warm-up is included, so you can spread the load without paying extra. It's email only, though: there are no LinkedIn steps, and lead data and the AI agents are a separate credits bill.
Who Instantly is for
- Great if you send volume from lots of mailboxes and don't want to pay per inbox
- Handy when five people share one account, as nothing here is priced per seat
- Good for teams that want warm-up included rather than bought per mailbox
Who Instantly is not for
- Skip it if you want LinkedIn steps in the same sequence, as Instantly is email only
- Pricey if you need lead data too, since credits start at $9 a month and the CRM at $47
- Tight if you stay on Growth, with 1,000 contacts in total and a read-only inbox
Why Instantly gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- AValue for moneyA team of five needs Hypergrowth, since Growth's 1,000-contact total and read-only inbox won't stretch that far: $77.60 a month billed yearly for everyone, about $15.52 a head. That's under 60% of the cheaper quarter's $32.50 in this category.
- CFree plan and trialNo free plan, but a 14-day trial with no card. It stops at 250 uploaded contacts and 1,000 emails, which is enough to warm up and send a small first campaign, and not much more.
- CFeaturesThe email side is complete: unlimited inboxes and warm-up, multi-step campaigns, A/Z tests, one inbox for replies and automations. But there are no LinkedIn steps at all, and lead search and the AI agents need a separate credits plan from $9 a month.
- CEase of useNo App Store rating on record. You'll be connecting mailboxes and waiting on warm-up before the first real send, and actually replying from the Unibox needs Hypergrowth.
- BPlatforms and integrationsWeb only, but with HubSpot, Slack, Zapier, Findymail, RB2B and ChatGPT links, webhooks from Hypergrowth and a public API. No phone or desktop app on record.
What these grades rest on. Graded from this listing, whose facts were read from Instantly's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/instantly#review"><img src="https://toolgpa.com/badge/instantly.svg" alt="Instantly: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where Instantly stands among cold outreach tools
Instantly's GPA of 2.6 is higher than 13 of the 20 other cold outreach tools we grade, and level with 3.
It stands best on value for money (A, above 15 of 20) and worst on features (C, above 0).
Its paid plans start at $37.60 a month, against a middle price of $38.80 for the category: 8 of the 17 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 21 cold outreach tools we grade, cut by the letter each got. Instantly’s own letter is outlined.
- AValue for moneyAbove 15 of 20, level with 5
- CFree plan and trialAbove 5 of 20, level with 15
- CFeaturesAbove 0 of 20, level with 8
- CEase of useAbove 0 of 20, level with 16
- BPlatforms and integrationsAbove 3 of 20, level with 17
Price against what you get
Each dot is one of 18 cold outreach tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Instantly, or make your own?
Keep it
To replace Instantly you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $451.20 a year.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- An AI agent, with the models and the safeguards behind it.
- Connections to other products, each kept working as those products change.
What this rests on. Instantly’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Instantly?
Instantly is a cold email platform that sends multi-step campaigns from as many connected mailboxes as you like and warms each of them up. Outreach plans are priced by emails sent and contacts uploaded rather than by seat or inbox. A B2B lead database, AI agents that find leads and answer replies, and a CRM are sold as separate credit and add-on subscriptions.
Instantly is a paid product with a free trial, starting at $37.6 per month for 5,000 emails, billed yearly ($47 monthly). See every plan
Good for
- Agencies and teams spreading volume across many mailboxes
- Senders who want warmup included rather than bought per inbox
- Buyers who want a lead database and sending in one account
Worth knowing
- There is no free plan; the 14-day trial stops at 250 uploaded contacts and 1,000 emails.
- The uploaded-contact limit is a total across all campaigns, not a monthly one. On Hypergrowth and up, 25,000 more contacts cost $87 a month.
- Lead data and the AI agents need an Instantly Credits plan, from $9 a month for 150 credits; the CRM is a separate add-on from $47 a month.
- Replying from Unibox, webhooks and full A/Z testing need Hypergrowth, $97 a month billed monthly.
Key features
- Unlimited sending accounts and warmup
- Every Outreach plan connects and warms up any number of email accounts from any provider; the plan limits emails sent and contacts uploaded instead.
- Sequences and A/Z testing
- Multi-step campaigns with sending schedules, a global block list and bounce detection. Growth gets basic A/Z testing; Hypergrowth and above test up to 26 variants.
- Unibox
- Replies from every connected account land in one inbox. It is preview-only on Growth; replying in the app and custom reply labels start at Hypergrowth.
- SuperSearch lead database
- Search more than 450 million B2B contacts and enrich them through several email providers, paid for with Instantly Credits, a separate subscription.
- AI Sales Agent and AI Reply Agent
- Agents that find and contact leads or draft answers to replies. Each lead or reply generated costs 5 credits from the credits plan.
- Automations
- A visual trigger-and-action builder routes and tags leads when they reply, visit your site or book a meeting, and is included on every Outreach plan.
Instantly pricing
- Starts at
- $37.6 per month for 5,000 emails, billed yearly ($47 monthly)
- Free plan
- None
- Free trial
- 14-day free trial, no card required, with 250 uploaded contacts and 1,000 emails
| Plan | Price | What you get |
|---|---|---|
| Growth | $37.6per month for 5,000 emails, billed yearly ($47 monthly) | 1,000 uploaded contacts, unlimited email accounts and warmup, basic A/Z testing and a preview-only Unibox. |
| Hypergrowth | $77.6per month for 125,000 emails, billed yearly ($97 monthly) | 25,000 uploaded contacts, replying from Unibox, webhooks, A/Z tests of up to 26 variants and premium live support. |
| Light Speed | $286.3per month for 500,000 emails, billed yearly ($358 monthly) | 100,000 uploaded contacts and SISR, which rotates dedicated servers and IP addresses for sending. |
| Enterprise | Custom | More than 500,000 emails a month, a private deliverability network and a dedicated account manager. |
Read from instantly.ai on Oct 17, 2026. Prices change, so confirm with Instantly before you buy.
Ways to pay less
- Annual discountAbout 20% off with yearly billing
Billed yearly, Growth is $37.6 a month instead of $47, Hypergrowth $77.6 instead of $97 and Light Speed $286.3 instead of $358.
Stated on instantly.ai
Works with
Instantly alternatives
- Instantly vs Smartlead
Free trial · from $32.50/mo
- Instantly vs lemlist
Free trial · from $55/mo
- Instantly vs Saleshandy
Free trial · from $34/mo
- Instantly vs Woodpecker
Free trial · from $35/mo
- Instantly vs Apollo.io
Free plan · from $49/mo
Common questions
Is Instantly free?
No, Instantly is a paid product, but you can try it first. 14-day free trial, no card required, with 250 uploaded contacts and 1,000 emails.
How much does Instantly cost?
Instantly lists 4 plans. Growth: $37.6 per month for 5,000 emails, billed yearly ($47 monthly). Hypergrowth: $77.6 per month for 125,000 emails, billed yearly ($97 monthly). Light Speed: $286.3 per month for 500,000 emails, billed yearly ($358 monthly). Enterprise: custom pricing. Prices were read from instantly.ai on Oct 17, 2026.
What platforms does Instantly work on?
Instantly is available on Web.
Does Instantly offer any discounts?
Instantly publicly lists the following: About 20% off with yearly billing.
Does Instantly have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Instantly is listed for Web.
Does Instantly have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Instantly is listed for Web.
Is Instantly open source?
Instantly is not described as open source on its own site, as read on Oct 17, 2026.
Does Instantly have an API?
Yes. Instantly offers a public API, according to its own site.
What does Instantly integrate with?
Instantly's listing names HubSpot, Slack, Zapier, Findymail, RB2B and ChatGPT. A listing names up to eight integrations, so it may connect to more.
Who makes Instantly?
Instantly is made by Foo Monk, LLC (Instantly).
What are the alternatives to Instantly?
The closest alternatives to Instantly in our directory are Smartlead, lemlist, Saleshandy, Woodpecker and Apollo.io. Each one has a side-by-side comparison with Instantly.
How does Instantly compare with other cold outreach tools?
Instantly's GPA of 2.6 is higher than 13 of the 20 other cold outreach tools we grade, and level with 3. It stands best on value for money (A, above 15 of 20) and worst on features (C, above 0).
Is Instantly good value for money?
ToolGPA grades Instantly A for value for money. Its paid plans start at $37.60 a month, against a middle price of $38.80 for the category: 8 of the 17 others that charge start lower. On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.
Could I make my own version of Instantly?
To replace Instantly you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $451.20 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. An AI agent, with the models and the safeguards behind it. Connections to other products, each kept working as those products change. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.