The Instantly Insider’s Guide
Everything we know about Instantly in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Instantly
The Insider’s Guide
Cold email from unlimited inboxes, priced by emails and contacts
Every plan, grade, refund rule and rival among cold outreach tools, read from Instantly’s own pages.
Made by Foo Monk, LLC (Instantly) · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Instantly’s own pages, its app-store listings and our grades. Every fact in it is on Instantly’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 13 of the 20 other cold outreach tools we grade
Instantly is a cold email platform that sends multi-step campaigns from as many connected mailboxes as you like and warms each of them up. Outreach plans are priced by emails sent and contacts uploaded rather than by seat or inbox. A B2B lead database, AI agents that find leads and answer replies, and a CRM are sold as separate credit and add-on subscriptions.
To get you started, here are 9 things to know about Instantly, taken from its own pages and our grades.
Warm-up is included, so you can spread the load without paying extra.
- 1
Best for cold email from as many inboxes as you like
Instantly is built for sending a lot of cold email from a lot of inboxes, and it doesn't charge you per inbox or per person.
- 2
Paid plans start at $37.60 a month
As its pricing page puts it: $37.6 per month for 5,000 emails, billed yearly ($47 monthly).
- 3
You can try it first
14-day free trial, no card required, with 250 uploaded contacts and 1,000 emails
- 4
It runs on Web
Web.
- 5
Unlimited sending accounts and warmup
Every Outreach plan connects and warms up any number of email accounts from any provider; the plan limits emails sent and contacts uploaded instead.
- 6
Sequences and A/Z testing
Multi-step campaigns with sending schedules, a global block list and bounce detection. Growth gets basic A/Z testing; Hypergrowth and above test up to 26 variants.
- 7
Unibox
Replies from every connected account land in one inbox. It is preview-only on Growth; replying in the app and custom reply labels start at Hypergrowth.
- 8
A 2.6 GPA, above 13 of 20
That is against the other cold outreach tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Instantly you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Instantly at a glance
- Pricing
- Free trial, from $37.6 per month for 5,000 emails, billed yearly ($47 monthly)
- Free plan
- No
- Free trial
- 14-day free trial, no card required, with 250 uploaded contacts and 1,000 emails
- Runs on
- Web
- Made by
- Foo Monk, LLC (Instantly)
- Category
- Cold Outreach
- Our grade
- 2.6 GPA, good
The report card
Best for cold email from as many inboxes as you like
Instantly is built for sending a lot of cold email from a lot of inboxes, and it doesn't charge you per inbox or per person. Warm-up is included, so you can spread the load without paying extra. It's email only, though: there are no LinkedIn steps, and lead data and the AI agents are a separate credits bill.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | A | A team of five needs Hypergrowth, since Growth's 1,000-contact total and read-only inbox won't stretch that far: $77.60 a month billed yearly for everyone, about $15.52 a head. That's under 60% of the cheaper quarter's $32.50 in this category. |
| Free plan and trial | C | No free plan, but a 14-day trial with no card. It stops at 250 uploaded contacts and 1,000 emails, which is enough to warm up and send a small first campaign, and not much more. |
| Features | C | The email side is complete: unlimited inboxes and warm-up, multi-step campaigns, A/Z tests, one inbox for replies and automations. But there are no LinkedIn steps at all, and lead search and the AI agents need a separate credits plan from $9 a month. |
| Ease of use | C | No App Store rating on record. You'll be connecting mailboxes and waiting on warm-up before the first real send, and actually replying from the Unibox needs Hypergrowth. |
| Platforms and integrations | B | Web only, but with HubSpot, Slack, Zapier, Findymail, RB2B and ChatGPT links, webhooks from Hypergrowth and a public API. No phone or desktop app on record. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Instantly is for
- Great if you send volume from lots of mailboxes and don't want to pay per inbox
- Handy when five people share one account, as nothing here is priced per seat
- Good for teams that want warm-up included rather than bought per mailbox
Who it is not for
- Skip it if you want LinkedIn steps in the same sequence, as Instantly is email only
- Pricey if you need lead data too, since credits start at $9 a month and the CRM at $47
- Tight if you stay on Growth, with 1,000 contacts in total and a read-only inbox
Good to know
Good for
- Agencies and teams spreading volume across many mailboxes
- Senders who want warmup included rather than bought per inbox
- Buyers who want a lead database and sending in one account
Worth knowing
- There is no free plan; the 14-day trial stops at 250 uploaded contacts and 1,000 emails.
- The uploaded-contact limit is a total across all campaigns, not a monthly one. On Hypergrowth and up, 25,000 more contacts cost $87 a month.
- Lead data and the AI agents need an Instantly Credits plan, from $9 a month for 150 credits; the CRM is a separate add-on from $47 a month.
- Replying from Unibox, webhooks and full A/Z testing need Hypergrowth, $97 a month billed monthly.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$37.60
A month to start
Instantly is a paid product with a free trial, starting at $37.6 per month for 5,000 emails, billed yearly ($47 monthly).
Growth
$37.6
per month for 5,000 emails, billed yearly ($47 monthly)
1,000 uploaded contacts, unlimited email accounts and warmup, basic A/Z testing and a preview-only Unibox.
Hypergrowth
$77.6
per month for 125,000 emails, billed yearly ($97 monthly)
25,000 uploaded contacts, replying from Unibox, webhooks, A/Z tests of up to 26 variants and premium live support.
Light Speed
$286.3
per month for 500,000 emails, billed yearly ($358 monthly)
100,000 uploaded contacts and SISR, which rotates dedicated servers and IP addresses for sending.
Enterprise
Custom
More than 500,000 emails a month, a private deliverability network and a dedicated account manager.
Trying it first
14-day free trial, no card required, with 250 uploaded contacts and 1,000 emails
Read from instantly.ai on Oct 17, 2026.
Ways to pay less
Annual discount
About 20% off with yearly billing
Billed yearly, Growth is $37.6 a month instead of $47, Hypergrowth $77.6 instead of $97 and Light Speed $286.3 instead of $358.
Stated on instantly.ai
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Cold email from unlimited inboxes, priced by emails and contacts. Here is what it does, as its own site describes it, and what it covers: public API, AI features, workflow automation, AI agents, email campaigns.
The email side is complete: unlimited inboxes and warm-up, multi-step campaigns, A/Z tests, one inbox for replies and automations.
- Unlimited sending accounts and warmup
- Every Outreach plan connects and warms up any number of email accounts from any provider; the plan limits emails sent and contacts uploaded instead.
- Sequences and A/Z testing
- Multi-step campaigns with sending schedules, a global block list and bounce detection. Growth gets basic A/Z testing; Hypergrowth and above test up to 26 variants.
- Unibox
- Replies from every connected account land in one inbox. It is preview-only on Growth; replying in the app and custom reply labels start at Hypergrowth.
- SuperSearch lead database
- Search more than 450 million B2B contacts and enrich them through several email providers, paid for with Instantly Credits, a separate subscription.
- AI Sales Agent and AI Reply Agent
- Agents that find and contact leads or draft answers to replies. Each lead or reply generated costs 5 credits from the credits plan.
- Automations
- A visual trigger-and-action builder routes and tags leads when they reply, visit your site or book a meeting, and is included on every Outreach plan.
Where it runs
- Web
What it works with
- HubSpot
- Slack
- Zapier
- Findymail
- RB2B
- ChatGPT
Instantly is made by Foo Monk, LLC (Instantly).
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
13/20
Other cold outreach tools it is graded above
Instantly's GPA of 2.6 is higher than 13 of the 20 other cold outreach tools we grade, and level with 3.
It stands best on value for money (A, above 15 of 20) and worst on features (C, above 0).
Its paid plans start at $37.60 a month, against a middle price of $38.80 for the category: 8 of the 17 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 21 cold outreach tools we grade, cut by the letter each got. Instantly’s own letter is outlined.
- AValue for moneyAbove 15 of 20
- CFree plan and trialAbove 5 of 20
- CFeaturesAbove 0 of 20
- CEase of useAbove 0 of 20
- BPlatforms and integrationsAbove 3 of 20
Price against what you get
Each dot is one of 18 cold outreach tools. Further left costs less; higher up scores better on features, ease of use and platforms. Instantly is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Instantly you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $451.20 a year.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- An AI agent, with the models and the safeguards behind it.
- Connections to other products, each kept working as those products change.
What this rests on. Instantly’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Smartlead, lemlist, Saleshandy, Woodpecker and Apollo.io
The 5 tools Instantly is most often weighed against, with where each one differs from it.
- 2.6GPA
Smartlead
Free trial · from $32.50/mo
High-volume cold email with unlimited mailboxes and client workspaces.
- Only Smartlead lists iOS and Android apps.
- Instantly also covers workflow automation.
- Smartlead also covers sales pipeline.
- 2.8GPA
lemlist
Free trial · from $55/mo
Cold email and LinkedIn sequences with a built-in lead database.
- Only lemlist lists a browser extension.
- Instantly also covers workflow automation.
- lemlist also covers templates.
- 2.8GPA
Saleshandy
Free trial · from $34/mo
Cold email sequences with a B2B lead database in every plan.
- Instantly also covers workflow automation and AI agents.
- Saleshandy also covers shared inbox.
- 2.6GPA
Woodpecker
Free trial · from $35/mo
Cold email priced by prospects contacted, with free team seats.
- Instantly also covers workflow automation and AI agents.
- 2.4GPA
Apollo.io
Free plan · from $49/mo
B2B contact database with built-in email sequences and a dialer.
- Apollo.io has a free plan. Instantly does not, though it has a free trial.
- Only Apollo.io lists a browser extension.
- Instantly also covers workflow automation and AI agents.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Instantly free?
No, Instantly is a paid product, but you can try it first. 14-day free trial, no card required, with 250 uploaded contacts and 1,000 emails.
How much does Instantly cost?
Instantly lists 4 plans. Growth: $37.6 per month for 5,000 emails, billed yearly ($47 monthly).
What platforms does Instantly work on?
Instantly is available on Web.
Does Instantly offer any discounts?
Instantly publicly lists the following: About 20% off with yearly billing.
Does Instantly have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Instantly is listed for Web.
Does Instantly have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Instantly is listed for Web.
Is Instantly open source?
Instantly is not described as open source on its own site, as read on Oct 17, 2026.
Does Instantly have an API?
Yes. Instantly offers a public API, according to its own site.
What does Instantly integrate with?
Instantly's listing names HubSpot, Slack, Zapier, Findymail, RB2B and ChatGPT.
Who makes Instantly?
Instantly is made by Foo Monk, LLC (Instantly).
What are the alternatives to Instantly?
The closest alternatives to Instantly in our directory are Smartlead, lemlist, Saleshandy, Woodpecker and Apollo.io.
How does Instantly compare with other cold outreach tools?
Instantly's GPA of 2.6 is higher than 13 of the 20 other cold outreach tools we grade, and level with 3.
Is Instantly good value for money?
ToolGPA grades Instantly A for value for money. Its paid plans start at $37.60 a month, against a middle price of $38.80 for the category: 8 of the 17 others that charge start lower.
Could I make my own version of Instantly?
To replace Instantly you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Instantly’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Instantly's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Foo Monk, LLC (Instantly). Prices change, so check instantly.ai before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Instantly, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/instantly
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Instantly: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/instantly
Know someone choosing between cold outreach tools?
Send them this guide: toolgpa.com/tools/instantly/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded cold outreach tools after Instantly, each with an Insider's Guide of its own.
- Cold Outreach Insider's GuideEvery one of the 21 cold outreach tools we grade, compared
- lemlist Insider's GuideCold email and LinkedIn sequences with a built-in lead database2.8 GPA
- Salesforge Insider's GuideCold email and LinkedIn sequences with AI-written messages2.8 GPA
- Saleshandy Insider's GuideCold email sequences with a B2B lead database in every plan2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Instantly’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Instantly is a trademark of its owner, and this guide is not made, paid for or approved by Foo Monk, LLC (Instantly). Prices and plans change: check instantly.ai before you buy.