Instantly vs Reply.io
We give Instantly a 2.6 GPA and Reply.io a 2.0, out of 4.0. Instantly grades higher on value for money and the free plan. Reply.io grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Instantly
Cold email from unlimited inboxes, priced by emails and contacts
Free trial · from $37.6/mo
How we grade them
| 2.6GPAInstantlyGood | 2.0GPAReply.ioFair | |
|---|---|---|
| Value for money | AA team of five needs Hypergrowth, since Growth's 1,000-contact total and read-only inbox won't stretch that far: $77.60 a month billed yearly for everyone, about $15.52 a head. That's under 60% of the cheaper quarter's $32.50 in this category. | CNo price is on record: Reply's pricing page answered our reader with a bot check, so there's no per-head figure for a team of five to set against the category's $40 middle. With nothing published, it sits at C. Usage is also metered by active contacts each month. |
| Free plan and trial | CNo free plan, but a 14-day trial with no card. It stops at 250 uploaded contacts and 1,000 emails, which is enough to warm up and send a small first campaign, and not much more. | FNothing free is on record. With the pricing pages behind a bot check, we couldn't confirm a free plan or a trial, and an unconfirmed trial can't earn a grade. |
| Features | CThe email side is complete: unlimited inboxes and warm-up, multi-step campaigns, A/Z tests, one inbox for replies and automations. But there are no LinkedIn steps at all, and lead search and the AI agents need a separate credits plan from $9 a month. | BThe whole job: sequences mixing email, LinkedIn, calls, SMS, WhatsApp and tasks, with A/B variants per step and holiday calendars. Jason AI SDR answers common questions and nudges quiet leads, on autopilot or with approval. Contact search and validation use credits. |
| Ease of use | CNo App Store rating on record. You'll be connecting mailboxes and waiting on warm-up before the first real send, and actually replying from the Unibox needs Hypergrowth. | CNo App Store rating on record. There's real setup: email and LinkedIn accounts to connect, the LinkedIn side through a browser extension, and playbooks and knowledge bases if you want Jason writing for you. |
| Platforms and integrations | BWeb only, but with HubSpot, Slack, Zapier, Findymail, RB2B and ChatGPT links, webhooks from Hypergrowth and a public API. No phone or desktop app on record. | BWeb plus a browser extension, with an API, an MCP server and a command-line tool for builders. n8n is the only named integration on record, which is thin next to rivals. No phone or desktop app. |
| Best for | cold email from as many inboxes as you like | multichannel sequences with an AI SDR |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Instantly and Reply.io. How we grade
Where they differ
- Only Reply.io lists a browser extension.
- Instantly also covers workflow automation.
In commonWebPublic APIAI featuresAI agentsEmail campaigns
At a glance
| Instantly | Reply.io | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $37.6 per month for 5,000 emails, billed yearly ($47 monthly) | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial, no card required, with 250 uploaded contacts and 1,000 emails | None listed |
| Web | ||
| Browser extension | ||
| Made by | Foo Monk, LLC (Instantly) | Reply |
| Price read from | instantly.ai | Not confirmed |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Instantly
- Agencies and teams spreading volume across many mailboxes
- Senders who want warmup included rather than bought per inbox
- Buyers who want a lead database and sending in one account
Reply.io
- Sales teams that mix email, LinkedIn, calls and messaging in one sequence
- Teams that want an AI SDR to draft outreach and answer replies
- Developers building outreach on an API, MCP server or CLI
Worth knowing
Instantly
- There is no free plan; the 14-day trial stops at 250 uploaded contacts and 1,000 emails.
- The uploaded-contact limit is a total across all campaigns, not a monthly one. On Hypergrowth and up, 25,000 more contacts cost $87 a month.
- Lead data and the AI agents need an Instantly Credits plan, from $9 a month for 150 credits; the CRM is a separate add-on from $47 a month.
- Replying from Unibox, webhooks and full A/Z testing need Hypergrowth, $97 a month billed monthly.
Reply.io
- Prices could not be confirmed: reply.io and its help center answered every automated reader with a bot check when this was written.
- Usage is metered partly by active contacts, the people first contacted in a billing month, from one pool for the organization or one per team.
- Live Data contact searches and email validation consume credits on top of the subscription.
- LinkedIn accounts are connected through Reply's browser extension.
Key features
Instantly
- Unlimited sending accounts and warmup
- Every Outreach plan connects and warms up any number of email accounts from any provider; the plan limits emails sent and contacts uploaded instead.
- Sequences and A/Z testing
- Multi-step campaigns with sending schedules, a global block list and bounce detection. Growth gets basic A/Z testing; Hypergrowth and above test up to 26 variants.
- Unibox
- Replies from every connected account land in one inbox. It is preview-only on Growth; replying in the app and custom reply labels start at Hypergrowth.
- SuperSearch lead database
- Search more than 450 million B2B contacts and enrich them through several email providers, paid for with Instantly Credits, a separate subscription.
- AI Sales Agent and AI Reply Agent
- Agents that find and contact leads or draft answers to replies. Each lead or reply generated costs 5 credits from the credits plan.
- Automations
- A visual trigger-and-action builder routes and tags leads when they reply, visit your site or book a meeting, and is included on every Outreach plan.
Reply.io
- Multichannel sequences
- Sequence steps cover email, LinkedIn, calls, SMS, WhatsApp and to-do tasks, with A/B variants per step, sending schedules and holiday calendars.
- LinkedIn automation
- LinkedIn accounts connect through Reply's browser extension, with daily caps on connection requests, messages, InMails, profile views and likes.
- Jason AI SDR
- An AI SDR that follows playbooks and knowledge bases, answers common questions with reply handlers, re-engages silent leads and can run on autopilot or wait for approval.
- Live Data and AI fields
- Search for contacts with Live Data and validate emails, both using credits, and run AI prompts that fill contact fields for personalization.
- Inbox with categories
- Replies are gathered into inbox threads that are sorted into categories, alongside reports on emails, calls, LinkedIn and meetings booked.
- Domains and mailboxes
- Buy sending domains and mailboxes inside Reply, with first-term and renewal prices shown before purchase.
Plans
Instantly
Growth$37.6
per month for 5,000 emails, billed yearly ($47 monthly)
1,000 uploaded contacts, unlimited email accounts and warmup, basic A/Z testing and a preview-only Unibox.
Hypergrowth$77.6
per month for 125,000 emails, billed yearly ($97 monthly)
25,000 uploaded contacts, replying from Unibox, webhooks, A/Z tests of up to 26 variants and premium live support.
Light Speed$286.3
per month for 500,000 emails, billed yearly ($358 monthly)
100,000 uploaded contacts and SISR, which rotates dedicated servers and IP addresses for sending.
EnterpriseCustom
More than 500,000 emails a month, a private deliverability network and a dedicated account manager.
Reply.io
Pricing could not be confirmed. See reply.io.
Ways to pay less
Instantly
- Annual discount
About 20% off with yearly billing
Billed yearly, Growth is $37.6 a month instead of $47, Hypergrowth $77.6 instead of $97 and Light Speed $286.3 instead of $358.
Reply.io
No public discounts listed.
