Instantly vs NuReply (2026): which should you pick?

Pick Instantly if

• Fits if you send from lots of mailboxes and don't want to pay per inbox or per seat
• Works for teams that want warm-up included rather than bought per mailbox

Look elsewhere if

• Skip it if you want LinkedIn steps in the same sequence, as Instantly is email only
• Tight if you stay on Growth, with 1,000 contacts in total, a read-only inbox and no webhooks
• Pricey if you need lead data too, since credits start at $9 a month for 150, and on Growth the CRM is only a 14-day trial
• Watch out: the contact limit is a running total, not monthly, and 25,000 more cost $87 a month
• Watch out: there's no free plan, and the trial stops at 250 contacts and 1,000 emails

Pick NuReply if

• Fits if you send cold email from many mailboxes and want warm-up included
• Works for small teams that can start at $25 a month

Look elsewhere if

• Skip it if you need the API or Zapier on a cheap plan, since both start at Growth
• Not for you if you want a free plan, because there isn't one
• Tight if you outgrow 50 accounts, as every limit steps up with the plan
• Watch out: the 300 trial AI credits are for the trial only

Instantly

• There is no free plan; the 14-day trial stops at 250 uploaded contacts and 1,000 emails.
• The uploaded-contact limit is a total across all campaigns, not a monthly one. On Hypergrowth and up, 25,000 more contacts cost $87 a month.
• Lead data and the AI agents need an Instantly Credits plan, from $9 a month for 150 credits; on Growth the CRM is only a 14-day trial.
• Replying from Unibox, webhooks, the CRM and full A/Z testing need Hypergrowth, $107 a month billed monthly.

NuReply

• Pricing is by plan size, not by seat: email accounts, contacts, monthly emails and workspaces all step up together.
• Sentiment analysis, A/B testing, Zapier, API access and ESP routing start at the Growth plan; Starter and Launch have no API access.
• Unused AI credits roll over while the subscription is active. The trial includes 300 AI credits.
• There is no free plan; the trial needs no card and includes 300 AI credits.

Instantly

Unlimited sending accounts and warmup

Every Outreach plan connects and warms up any number of email accounts from any provider; the plan limits emails sent and contacts uploaded instead.

Sequences and A/Z testing

Multi-step campaigns with sending schedules, a global block list and bounce detection. Growth gets basic A/Z testing; Hypergrowth and above test up to 26 variants.

Unibox

Replies from every connected account land in one inbox. It is preview-only on Growth; replying in the app and custom reply labels start at Hypergrowth.

SuperSearch lead database

Search more than 450 million B2B contacts and enrich them through several email providers, paid for with Instantly Credits, a separate subscription.

AI Sales Agent and AI Reply Agent

Agents that find and contact leads or draft answers to replies. Each lead or reply generated costs 5 credits from the credits plan.

Automations

A visual trigger-and-action builder routes and tags leads when they reply, visit your site or book a meeting, and is included on every Outreach plan.

NuReply

AI email writing

Generates an individual email for each prospect from their role, company and public information. The Cold Email Writer is on every plan and uses AI credits.

Email warm-up

Warm-up runs automatically to build sender reputation. Unlimited warm-up is included on all plans.

Multi-step sequences

Campaigns can have several steps with delays, conditions and follow-ups. Sequences are unlimited on every plan.

Mailbox connections

Connects Gmail, Outlook or any SMTP mailbox, and leads can be imported from a CSV or pasted from a CRM.

Sentiment analysis and A/B testing

Sentiment analysis and multi-variant testing are listed from the Growth plan up.

API, Zapier and ESP routing

A REST API, webhooks, Zapier and ESP routing are listed from the Growth plan up.

Instantly

• Growth$37.6

  per month for 5,000 emails, billed yearly ($47 monthly)

  1,000 uploaded contacts, unlimited email accounts and warmup, basic A/Z testing and a preview-only Unibox.

• Hypergrowth$85.58

  per month for 125,000 emails, billed yearly ($107 monthly)

  25,000 uploaded contacts, the built-in CRM, replying from Unibox, webhooks, A/Z tests of up to 26 variants and premium live support.

• Light Speed$286.3

  per month for 500,000 emails, billed yearly ($358 monthly)

  100,000 uploaded contacts, the CRM, and SISR, which rotates dedicated servers and IP addresses for sending.

• EnterpriseCustom

  More than 500,000 emails a month, a private deliverability network and a dedicated account manager.

NuReply

• Starter$25

  per month for up to 50 email accounts, billed monthly

  500 AI credits, 10,000 contacts, 30,000 monthly emails, 1 workspace, the Cold Email Writer and email support. $199 a year if billed yearly.

• Launch$50

  per month for up to 100 email accounts, billed monthly

  1,200 AI credits, 25,000 contacts, 80,000 monthly emails and 2 workspaces. The plan comparison lists email support and self-service onboarding.

• Growth$100

  per month for up to 250 email accounts, billed monthly

  3,000 AI credits, 50,000 contacts, 160,000 monthly emails, 3 workspaces, sentiment analysis, A/B testing, Zapier, API and ESP routing. $999 a year if billed yearly.

• Scale$200

  per month for up to 500 email accounts, billed monthly

  5,000 AI credits, 100,000 contacts, 350,000 monthly emails, 4 workspaces, priority support and 1 hour of onboarding. $1,999 a year if billed yearly.

• Pro$300

  per month for up to 800 email accounts, billed monthly

  7,000 AI credits, 175,000 contacts, 700,000 monthly emails, 6 workspaces and a dedicated customer success manager.

• Enterprise$400

  per month for up to 1,500 email accounts, billed monthly

  9,000 AI credits, 250,000 contacts, 1,000,000 monthly emails, 10 workspaces, a dedicated customer success manager and custom onboarding. $3,999 a year if billed yearly.

Instantly

• Annual discount

  About 20% off with yearly billing

  Billed yearly, Growth is $37.6 a month instead of $47, Hypergrowth $85.58 instead of $107 and Light Speed $286.3 instead of $358.

NuReply

• Annual discount

  About 34% off with yearly billing

  The pricing page shows yearly totals of $199 (Starter), $999 (Growth), $1,999 (Scale) and $3,999 (Enterprise), and says yearly billing saves about 34% compared with monthly.