NuReply vs Woodpecker (2026): which should you pick?

Pick NuReply if

• Fits if you send cold email from many mailboxes and want warm-up included
• Works for small teams that can start at $25 a month

Look elsewhere if

• Skip it if you need the API or Zapier on a cheap plan, since both start at Growth
• Not for you if you want a free plan, because there isn't one
• Tight if you outgrow 50 accounts, as every limit steps up with the plan
• Watch out: the 300 trial AI credits are for the trial only

Pick Woodpecker if

• Fits if you want the whole team on one account with no seat fees
• Works for small senders starting at $35 a month for 500 contacted prospects

Look elsewhere if

• Pricey if you want LinkedIn too, at $29 a month for each LinkedIn account
• Tight if you contact the same person in two campaigns, as each one counts toward the limit
• Skip it if you need the API or CRM sync and don't want a $20 a month add-on
• Watch out: warm-ups past the plan's 2 cost $5 per email account a month
• Pricey if you're an agency, at $27 a month per active client plus $5 each for white labeling

NuReply

• Pricing is by plan size, not by seat: email accounts, contacts, monthly emails and workspaces all step up together.
• Sentiment analysis, A/B testing, Zapier, API access and ESP routing start at the Growth plan; Starter and Launch have no API access.
• Unused AI credits roll over while the subscription is active. The trial includes 300 AI credits.
• There is no free plan; the trial needs no card and includes 300 AI credits.

Woodpecker

• A prospect counts once a month per campaign, but contacting the same person in two campaigns counts twice toward the limit.
• The API, webhooks, MCP and the HubSpot and Pipedrive syncs are a $20 a month add-on rather than part of the plan.
• LinkedIn steps cost $29 a month per connected LinkedIn account, and warm-ups beyond the plan's allowance cost $5 per email account a month.
• The Agency Panel costs $27 a month per active client, plus $5 per client for white labeling.

NuReply

AI email writing

Generates an individual email for each prospect from their role, company and public information. The Cold Email Writer is on every plan and uses AI credits.

Email warm-up

Warm-up runs automatically to build sender reputation. Unlimited warm-up is included on all plans.

Multi-step sequences

Campaigns can have several steps with delays, conditions and follow-ups. Sequences are unlimited on every plan.

Mailbox connections

Connects Gmail, Outlook or any SMTP mailbox, and leads can be imported from a CSV or pasted from a CRM.

Sentiment analysis and A/B testing

Sentiment analysis and multi-variant testing are listed from the Growth plan up.

API, Zapier and ESP routing

A REST API, webhooks, Zapier and ESP routing are listed from the Growth plan up.

Woodpecker

Condition-based campaigns

Campaigns of up to 16 steps branch on conditions, with A/B tests of up to 5 versions, spintax, snippets and sending in each prospect's time zone.

Deliverability tools

Free warm-up, inbox rotation, adaptive sending, matching of Google and Microsoft senders to recipients, a deliverability monitor and an SPF and DKIM audit.

Free email verification

Prospect addresses are checked for expired, fake and misspelled emails, catch-all addresses included, through Bouncer at no extra cost.

Centralized inbox

Replies from every mailbox land in one inbox, sorted by AI-detected interest level, with out-of-office replies filtered out.

Lead Finder

A built-in lead and company database paid for with credits. Each plan step includes some free credits, and more start at 500 credits for $10.

LinkedIn and call steps

With the LinkedIn add-on, campaigns mix emails with cloud-run LinkedIn invites, messages and profile visits, plus manual call and SMS tasks.

NuReply

• Starter$25

  per month for up to 50 email accounts, billed monthly

  500 AI credits, 10,000 contacts, 30,000 monthly emails, 1 workspace, the Cold Email Writer and email support. $199 a year if billed yearly.

• Launch$50

  per month for up to 100 email accounts, billed monthly

  1,200 AI credits, 25,000 contacts, 80,000 monthly emails and 2 workspaces. The plan comparison lists email support and self-service onboarding.

• Growth$100

  per month for up to 250 email accounts, billed monthly

  3,000 AI credits, 50,000 contacts, 160,000 monthly emails, 3 workspaces, sentiment analysis, A/B testing, Zapier, API and ESP routing. $999 a year if billed yearly.

• Scale$200

  per month for up to 500 email accounts, billed monthly

  5,000 AI credits, 100,000 contacts, 350,000 monthly emails, 4 workspaces, priority support and 1 hour of onboarding. $1,999 a year if billed yearly.

• Pro$300

  per month for up to 800 email accounts, billed monthly

  7,000 AI credits, 175,000 contacts, 700,000 monthly emails, 6 workspaces and a dedicated customer success manager.

• Enterprise$400

  per month for up to 1,500 email accounts, billed monthly

  9,000 AI credits, 250,000 contacts, 1,000,000 monthly emails, 10 workspaces, a dedicated customer success manager and custom onboarding. $3,999 a year if billed yearly.

Woodpecker

• Cold Email$35

  per month for 500 contacted prospects, billed monthly

  8,000 emails a month, 2,000 stored prospects, 2 free warm-ups and 100 Lead Finder credits. Price rises with volume: $188 a month at 10,000 prospects.

NuReply

• Annual discount

  About 34% off with yearly billing

  The pricing page shows yearly totals of $199 (Starter), $999 (Growth), $1,999 (Scale) and $3,999 (Enterprise), and says yearly billing saves about 34% compared with monthly.

Woodpecker

• Annual discount

  Save 33% with annual billing

  Paid annually, the 500-prospect step costs $280 a year instead of $35 a month; the pricing page puts the saving at 33%.