The Woodpecker Insider’s Guide
Everything we know about Woodpecker in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Woodpecker
The Insider’s Guide
Cold email priced by prospects contacted, with free team seats
Every plan, grade, refund rule and rival among cold outreach tools, read from Woodpecker’s own pages.
Made by Woodpecker AI sp. z o.o. · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Woodpecker’s own pages, its app-store listings and our grades. Every fact in it is on Woodpecker’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 13 of the 20 other cold outreach tools we grade
Woodpecker is a cold email tool that sends condition-based campaigns of up to 16 steps from any number of connected mailboxes. It is priced by how many prospects you contact each month, and team members, email accounts, warm-up and email verification come at no extra charge. LinkedIn steps, the API and integrations, and an agency panel for client accounts are paid add-ons.
To get you started, here are 9 things to know about Woodpecker, taken from its own pages and our grades.
The catch is the add-ons: LinkedIn, the API and the CRM syncs all cost extra.
- 1
Best for cold email teams who hate per-seat bills
Woodpecker prices cold email by how many people you contact, and the whole team comes in free, along with warm-up and email checking.
- 2
Paid plans start at $35 a month
As its pricing page puts it: $35 per month for 500 contacted prospects, billed monthly.
- 3
You can try it first
14-day free trial with all features, no credit card required
- 4
It runs on Web
Web.
- 5
Condition-based campaigns
Campaigns of up to 16 steps branch on conditions, with A/B tests of up to 5 versions, spintax, snippets and sending in each prospect's time zone.
- 6
Deliverability tools
Free warm-up, inbox rotation, adaptive sending, matching of Google and Microsoft senders to recipients, a deliverability monitor and an SPF and DKIM audit.
- 7
Free email verification
Prospect addresses are checked for expired, fake and misspelled emails, catch-all addresses included, through Bouncer at no extra cost.
- 8
A 2.6 GPA, above 13 of 20
That is against the other cold outreach tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Woodpecker you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Woodpecker at a glance
- Pricing
- Free trial, from $35 per month for 500 contacted prospects, billed monthly
- Free plan
- No
- Free trial
- 14-day free trial with all features, no credit card required
- Runs on
- Web
- Made by
- Woodpecker AI sp. z o.o.
- Category
- Cold Outreach
- Our grade
- 2.6 GPA, good
The report card
Best for cold email teams who hate per-seat bills
Woodpecker prices cold email by how many people you contact, and the whole team comes in free, along with warm-up and email checking. Campaigns branch on what a prospect does and run up to 16 steps. The catch is the add-ons: LinkedIn, the API and the CRM syncs all cost extra.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Members are free, so five people share one plan. At 10,000 prospects a month it's $188, or about $125 billed yearly with the 33% saving the page lists: roughly $25 a head, inside the cheaper quarter. A small team can start at $35 a month for 500. |
| Free plan and trial | C | No free plan, but a 14-day trial with every feature and no card. That's long enough to warm a mailbox up and see some real replies. |
| Features | B | Branching campaigns of up to 16 steps, A/B tests, warm-up, free verification, one inbox sorted by interest and a Lead Finder. With the add-on, cloud-run LinkedIn invites, messages and visits join the same campaign, so the whole job is covered. |
| Ease of use | C | No App Store rating on record. You'll connect mailboxes, warm them up and build the conditions before sending, and LinkedIn means one more add-on to set up. |
| Platforms and integrations | B | Web only, with HubSpot, Pipedrive, Clay, Calendly, Google Sheets, Zapier, Zoho and Aircall. The catch: the API, webhooks, MCP and the HubSpot and Pipedrive syncs are a $20 a month add-on. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Woodpecker is for
- Great if you want the whole team on one account with no seat fees
- Handy when you want warm-up and email checking included in the price
- Good for agencies that keep each client in a separate sub-account
Who it is not for
- Pricey if you want LinkedIn too, at $29 a month for each LinkedIn account
- Tight if you contact the same person in two campaigns, as each one counts toward the limit
- Skip it if you need the API or CRM sync and don't want a $20 a month add-on
Good to know
Good for
- Teams that want every member on the account without paying per seat
- Senders who want warm-up and verification included in the price
- Agencies running separate sub-accounts for each client
Worth knowing
- A prospect counts once a month per campaign, but contacting the same person in two campaigns counts twice toward the limit.
- The API, webhooks, MCP and the HubSpot and Pipedrive syncs are a $20 a month add-on rather than part of the plan.
- LinkedIn steps cost $29 a month per connected LinkedIn account, and warm-ups beyond the plan's allowance cost $5 per email account a month.
- The Agency Panel costs $27 a month per active client, plus $5 per client for white labeling.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$35
A month to start
Woodpecker is a paid product with a free trial, starting at $35 per month for 500 contacted prospects, billed monthly.
Members are free, so five people share one plan.
Cold Email
$35
per month for 500 contacted prospects, billed monthly
8,000 emails a month, 2,000 stored prospects, 2 free warm-ups and 100 Lead Finder credits. Price rises with volume: $188 a month at 10,000 prospects.
Trying it first
14-day free trial with all features, no credit card required
Read from woodpecker.co on Oct 17, 2026.
Ways to pay less
Annual discount
Save 33% with annual billing
Paid annually, the 500-prospect step costs $280 a year instead of $35 a month; the pricing page puts the saving at 33%.
Stated on woodpecker.co
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Cold email priced by prospects contacted, with free team seats. Here is what it does, as its own site describes it, and what it covers: public API, AI features, email campaigns.
With the add-on, cloud-run LinkedIn invites, messages and visits join the same campaign, so the whole job is covered.
- Condition-based campaigns
- Campaigns of up to 16 steps branch on conditions, with A/B tests of up to 5 versions, spintax, snippets and sending in each prospect's time zone.
- Deliverability tools
- Free warm-up, inbox rotation, adaptive sending, matching of Google and Microsoft senders to recipients, a deliverability monitor and an SPF and DKIM audit.
- Free email verification
- Prospect addresses are checked for expired, fake and misspelled emails, catch-all addresses included, through Bouncer at no extra cost.
- Centralized inbox
- Replies from every mailbox land in one inbox, sorted by AI-detected interest level, with out-of-office replies filtered out.
- Lead Finder
- A built-in lead and company database paid for with credits. Each plan step includes some free credits, and more start at 500 credits for $10.
- LinkedIn and call steps
- With the LinkedIn add-on, campaigns mix emails with cloud-run LinkedIn invites, messages and profile visits, plus manual call and SMS tasks.
Where it runs
- Web
What it works with
- HubSpot
- Pipedrive
- Clay
- Calendly
- Google Sheets
- Zapier
- Zoho
- Aircall
Woodpecker is made by Woodpecker AI sp. z o.o.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
13/20
Other cold outreach tools it is graded above
Woodpecker's GPA of 2.6 is higher than 13 of the 20 other cold outreach tools we grade, and level with 3.
It stands best on value for money (B, above 11 of 20) and worst on ease of use (C, above 0).
Its paid plans start at $35 a month, against a middle price of $38.80 for the category: 7 of the 17 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 21 cold outreach tools we grade, cut by the letter each got. Woodpecker’s own letter is outlined.
- BValue for moneyAbove 11 of 20
- CFree plan and trialAbove 5 of 20
- BFeaturesAbove 9 of 20
- CEase of useAbove 0 of 20
- BPlatforms and integrationsAbove 3 of 20
Price against what you get
Each dot is one of 18 cold outreach tools. Further left costs less; higher up scores better on features, ease of use and platforms. Woodpecker is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Woodpecker you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $420 a year.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- It plugs into other products, HubSpot, Pipedrive and Clay among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Woodpecker’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Instantly, Smartlead, lemlist, Saleshandy and Mailshake
The 5 tools Woodpecker is most often weighed against, with where each one differs from it.
- 2.6GPA
Instantly
Free trial · from $37.6/mo
Cold email from unlimited inboxes, priced by emails and contacts.
- Instantly also covers workflow automation and AI agents.
- 2.6GPA
Smartlead
Free trial · from $32.50/mo
High-volume cold email with unlimited mailboxes and client workspaces.
- Only Smartlead lists iOS and Android apps.
- Smartlead also covers sales pipeline and AI agents.
- 2.8GPA
lemlist
Free trial · from $55/mo
Cold email and LinkedIn sequences with a built-in lead database.
- Only lemlist lists a browser extension.
- lemlist also covers templates and AI agents.
- 2.8GPA
Saleshandy
Free trial · from $34/mo
Cold email sequences with a B2B lead database in every plan.
- Saleshandy also covers shared inbox.
- 1.8GPA
Mailshake
From $25/mo
Per-user cold email sequences with a dialer on the top plan.
- Only Mailshake lists a browser extension.
- Mailshake also covers templates.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Woodpecker free?
No, Woodpecker is a paid product, but you can try it first. 14-day free trial with all features, no credit card required.
How much does Woodpecker cost?
Woodpecker lists one plan. Cold Email: $35 per month for 500 contacted prospects, billed monthly.
What platforms does Woodpecker work on?
Woodpecker is available on Web.
Does Woodpecker offer any discounts?
Woodpecker publicly lists the following: Save 33% with annual billing.
Does Woodpecker have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Woodpecker is listed for Web.
Does Woodpecker have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Woodpecker is listed for Web.
Is Woodpecker open source?
Woodpecker is not described as open source on its own site, as read on Oct 17, 2026.
Does Woodpecker have an API?
Yes. Woodpecker offers a public API, according to its own site.
What does Woodpecker integrate with?
Woodpecker's listing names HubSpot, Pipedrive, Clay, Calendly, Google Sheets, Zapier, Zoho and Aircall.
Who makes Woodpecker?
Woodpecker is made by Woodpecker AI sp. z o.o.
What are the alternatives to Woodpecker?
The closest alternatives to Woodpecker in our directory are Instantly, Smartlead, lemlist, Saleshandy and Mailshake.
How does Woodpecker compare with other cold outreach tools?
Woodpecker's GPA of 2.6 is higher than 13 of the 20 other cold outreach tools we grade, and level with 3.
Is Woodpecker good value for money?
ToolGPA grades Woodpecker B for value for money. Its paid plans start at $35 a month, against a middle price of $38.80 for the category: 7 of the 17 others that charge start lower.
Could I make my own version of Woodpecker?
To replace Woodpecker you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Woodpecker’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Woodpecker's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Woodpecker AI sp. z o.o. Prices change, so check woodpecker.co before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Woodpecker, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/woodpecker
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Woodpecker: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/woodpecker
Know someone choosing between cold outreach tools?
Send them this guide: toolgpa.com/tools/woodpecker/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded cold outreach tools after Woodpecker, each with an Insider's Guide of its own.
- Cold Outreach Insider's GuideEvery one of the 21 cold outreach tools we grade, compared
- lemlist Insider's GuideCold email and LinkedIn sequences with a built-in lead database2.8 GPA
- Salesforge Insider's GuideCold email and LinkedIn sequences with AI-written messages2.8 GPA
- Saleshandy Insider's GuideCold email sequences with a B2B lead database in every plan2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Woodpecker’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Woodpecker is a trademark of its owner, and this guide is not made, paid for or approved by Woodpecker AI sp. z o.o. Prices and plans change: check woodpecker.co before you buy.