F! Insights review (2026): is the free plan enough?
Self-hosted WordPress plugin for Google Business Profile audits
F! Insights report card
Weak · out of 4.0 · graded Oct 23, 2026
Best for prospecting local SEO clients from WordPress
F! Insights is a WordPress plugin that audits Google Business Profiles so consultants can find and pitch clients. The free version scans without limit, and paid licenses add lead capture, bulk scanning and AI outreach from $100 a month. You run it on your own site with your own Google and Anthropic keys, pay them per scan, and its pages disagree on what Agency costs and covers.
Who F! Insights is for
- Fits if you're a local SEO consultant who prospects with free audits of local businesses
- Works for agencies that want leads and client data kept in their own WordPress database
Who F! Insights is not for
- Skip it if you don't run WordPress, as it works only as a plugin with your own API keys
- Watch out: the pages disagree, with Agency's checkout listing 1 website and a feature page quoting $300 a month
- Watch out: trials take a card and charge when they end, and annual renewals aren't refunded automatically
- Not for you if you want to resell it as your own product, as the admin dashboard keeps the F! Insights name
- Watch out: Google and Anthropic bill every scan on top of the license, about $0.01 to $0.05 each
Why F! Insights gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneySolo is $100 a month for one website plus API use, just past where this category's dearest tenth starts ($99), and Agency is $3,000 a year. The free plugin is only free if you host WordPress and pay Google and Anthropic, about $0.01 to $0.05 a scan.
- CFree plan and trialThe free plugin scans without limit, with AI-scored reports and competitor benchmarks, but has no lead capture, branding or bulk scanning, and you pay the API costs. Paid trials take a card.
- CFeaturesA profile scanner for your site, lead capture and a pipeline, a bulk scanner, AI outreach drafts, client tabs for posts and profile edits, and a geogrid. It's built for prospecting, and edits go to Google only, with no other directories on record.
- DEase of useNo rating on record. It's a self-hosted WordPress plugin: you install it and paste in your own Google Places and Anthropic API keys, which means setting up Google Cloud and Anthropic accounts first.
- BPlatforms and integrationsRuns in the browser through your own WordPress site, with no desktop or phone app. It connects to Google Business Profile, Google Places, Claude and Stripe.
What these grades rest on. Graded from this listing, whose facts were read from F! Insights' own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make F! Insights? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/f-insights#review"><img src="https://toolgpa.com/badge/f-insights.svg" alt="F! Insights: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where F! Insights stands among local SEO tools
F! Insights's GPA of 1.8 is higher than 4 of the 61 other local SEO tools we grade, and level with 10.
It stands best on platforms and integrations (B, above 13 of 61) and worst on value for money (D, above 0).
Its paid plans start at $100 a month, against a middle price of $30.50 for the category: 44 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 36 tools score higher and cost less.
Each grade against the category
Every bar is all 62 local SEO tools we grade, cut by the letter each got. F! Insights’s own letter is outlined.
- DValue for moneyAbove 0 of 61, level with 10
- CFree plan and trialAbove 24 of 61, level with 31
- CFeaturesAbove 2 of 61, level with 45
- DEase of useAbove 0 of 61
- BPlatforms and integrationsAbove 13 of 61, level with 48
Price against what you get
Each dot is one of 51 local SEO tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep F! Insights, or make your own?
Keep it
To replace F! Insights you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 47 of the 61 other local SEO tools grade higher. It costs $1,200 a year.
What you could not
- Listings sent to dozens of directories and map apps, which takes an agreement with each.
- A crawler that checks every page of a site.
- Daily checks of where your pages rank in search results.
- It plugs into other products, WordPress, Google Business Profile and Google Places API among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. F! Insights’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is F! Insights?
F! Insights is a WordPress plugin for local SEO consultants and agencies that audits Google Business Profiles to find and win clients. A free scanner gives any business an AI-scored report; paid licenses add lead capture, bulk scanning, AI-written outreach, client management and Stripe billing. It runs on your own site with your own Google and Anthropic API keys, so the data stays in your WordPress database.
Worth knowing
- Runs only inside WordPress with your own Google Places and Anthropic API keys; the maker puts API costs at about $0.01 to $0.05 a scan, billed by those companies.
- Pages disagree: the pricing page gives Agency unlimited websites but its checkout lists 1 website, and a feature page quotes $300 a month instead of $100.
- Trials take a card and charge when they end; refunds cover 14 days from the first charge, and annual renewals are not refunded automatically.
- White-labeling covers reports, emails and the scanner widget, but the admin dashboard keeps the F! Insights name, so it cannot be resold as your own product.
Key features
- Business Profile scanner
- A shortcode puts a scanner on your site: any visitor can audit a local business and get a report scored in eight categories, with named competitors and PageSpeed results.
- Lead capture and pipeline
- On paid licenses each scan logs a lead with its scores; a pipeline tracks status, follow-ups and notes, and a bulk scanner scores a CSV of prospects overnight.
- AI outreach drafts
- Claude writes a cold pitch or reply for each prospect from its scan, citing a named competitor, the review gap or the PageSpeed score.
- Client workspace
- Per-client tabs for Google posts on a schedule, AI-written service pages published to the client's WordPress, a profile optimizer that pushes edits to Google, and review templates.
- Geogrid and Near Me score
- Map pack positions across a configurable grid such as 5×5 or 7×7, a five-part Near Me score and a competitor overlay, with snapshots over time.
- Stripe client billing
- Connect Stripe to sell your own Starter, Professional and Full Management plans to clients at prices you set; the client tiers are marked beta.
F! Insights pricing
As of Oct 23, 2026, F! Insights has a free plan, and paid plans start at $100 per month for 1 website, billed monthly.
- Starts at
- $100 per month for 1 website, billed monthly
- Free plan
- Explore: unlimited scans with AI-scored reports and competitor benchmarks, paying Google and Anthropic for API use; no lead capture, branding or bulk scanning.
- Free trial
- 14-day free trial on Solo and 30 days on Agency; a card is taken at checkout
| Plan | Price | What you get |
|---|---|---|
| Explore | $0 | Free plugin: unlimited scans with live Google data, AI-scored reports, competitor benchmarks and shareable links. No lead capture or branding. |
| Solo | $100per month for 1 website, billed monthly | Unlimited client profiles, lead capture, white-label reports, pipeline, bulk scanner, AI outreach and market reports. Google and Anthropic API costs are extra. |
| Agency | $3,000per year for unlimited websites, billed annually | Everything in Solo across unlimited websites, with support tickets. The renewal price stays the same while you keep renewing. |
Read from fricking.website on Oct 23, 2026. Prices change, so confirm with F! Insights before you buy.
Works with
- WordPress
- Google Business Profile
- Google Places API
- Claude
- Stripe
F! Insights alternatives
- F! Insights vs BrightLocal
Free trial · from $31/mo
- F! Insights vs Local Falcon
Free trial · from $24.99/mo
- F! Insights vs LocalAuditPro
Free trial · from $59/mo
- F! Insights vs Local Viking
From $39/mo
- F! Insights vs GMB Everywhere
Free plan · from $15/mo
Common questions
Does F! Insights have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. F! Insights is listed for Web.
Does F! Insights have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. F! Insights is listed for Web.
Is F! Insights open source?
F! Insights is not described as open source on its own site, as read on Oct 23, 2026.
Can F! Insights be self-hosted?
Yes. F! Insights's own site says it can be run on a server of your own.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.