F! Insights vs GMB Everywhere (2026): which should you pick?

Pick F! Insights if

• Fits if you're a local SEO consultant who prospects with free audits of local businesses
• Works for agencies that want leads and client data kept in their own WordPress database

Look elsewhere if

• Skip it if you don't run WordPress, as it works only as a plugin with your own API keys
• Watch out: the pages disagree, with Agency's checkout listing 1 website and a feature page quoting $300 a month
• Watch out: trials take a card and charge when they end, and annual renewals aren't refunded automatically
• Not for you if you want to resell it as your own product, as the admin dashboard keeps the F! Insights name
• Watch out: Google and Anthropic bill every scan on top of the license, about $0.01 to $0.05 each

Pick GMB Everywhere if

• Fits if you audit competitors' Google Business Profiles and want their categories at a glance
• Works for freelancers checking a profile's rank from any location without a full platform

Look elsewhere if

• Tight if you're staying free, with 5 uses a month and only 5 ever of Category Finder, Local Scan and Website Audit
• Too light for managing your own profile, as it audits and drafts but doesn't publish or track rankings over time
• Not for you if you need to export data, as its Chrome Web Store listing says it can't
• Skip it if you work outside Chrome, since the site names no other browser and there's no phone app
• Watch out: each license is for one user and can't be shared, and monthly billing is double at $30

F! Insights

• Runs only inside WordPress with your own Google Places and Anthropic API keys; the maker puts API costs at about $0.01 to $0.05 a scan, billed by those companies.
• Pages disagree: the pricing page gives Agency unlimited websites but its checkout lists 1 website, and a feature page quotes $300 a month instead of $100.
• Trials take a card and charge when they end; refunds cover 14 days from the first charge, and annual renewals are not refunded automatically.
• White-labeling covers reports, emails and the scanner widget, but the admin dashboard keeps the F! Insights name, so it cannot be resold as your own product.

GMB Everywhere

• The tools run inside a Chrome extension on Google Maps and Google search; the website names no other browser.
• The free plan allows 5 audit, Teleport or AI uses a month, and only 5 uses in total of Category Finder, Local Scan and Website Audit.
• Each license covers one user and cannot be shared; bulk licenses are arranged by contacting the company.
• The Chrome Web Store listing says it has no feature for exporting data from Google Maps.

F! Insights

Business Profile scanner

A shortcode puts a scanner on your site: any visitor can audit a local business and get a report scored in eight categories, with named competitors and PageSpeed results.

Lead capture and pipeline

On paid licenses each scan logs a lead with its scores; a pipeline tracks status, follow-ups and notes, and a bulk scanner scores a CSV of prospects overnight.

AI outreach drafts

Claude writes a cold pitch or reply for each prospect from its scan, citing a named competitor, the review gap or the PageSpeed score.

Client workspace

Per-client tabs for Google posts on a schedule, AI-written service pages published to the client's WordPress, a profile optimizer that pushes edits to Google, and review templates.

Geogrid and Near Me score

Map pack positions across a configurable grid such as 5×5 or 7×7, a five-part Near Me score and a competitor overlay, with snapshots over time.

Stripe client billing

Connect Stripe to sell your own Starter, Professional and Full Management plans to clients at prices you set; the client tiers are marked beta.

GMB Everywhere

Categories on Google Maps

Shows any business's primary and secondary categories beside its profile on Maps, Local Finder and search results, free on every plan.

Basic Audit

Place ID, CID, Knowledge ID, claimed status, review request link, other businesses at the same address and 40+ other data points per profile.

Teleport rank checks

Simulates a search from any location worldwide to find a profile's rank for a search term and the competitors that show up there.

Review and post audits

Charts review and rating trends, finds common keywords in reviews, and lays out a profile's post timeline, frequency and content.

Local Scan and Category Finder

Compares the businesses in a Maps search on categories, services, reviews and location; Category Finder suggests related categories with search traffic.

AI writing tools

Drafts Google Business Profile posts, review responses, descriptions, Q&A answers and Facebook posts from a button beside the profile.

F! Insights

• Explore$0

  Free plugin: unlimited scans with live Google data, AI-scored reports, competitor benchmarks and shareable links. No lead capture or branding.

• Solo$100

  per month for 1 website, billed monthly

  Unlimited client profiles, lead capture, white-label reports, pipeline, bulk scanner, AI outreach and market reports. Google and Anthropic API costs are extra.

• Agency$3,000

  per year for unlimited websites, billed annually

  Everything in Solo across unlimited websites, with support tickets. The renewal price stays the same while you keep renewing.

GMB Everywhere

• Free$0

  5 views a month across audits, Teleport and AI tools; 5 lifetime uses each of Category Finder, Local Scan and Website Audit.

• Power User$15

  per user / month, billed annually ($30 billed monthly)

  Unlimited use of every tool on unlimited profiles in all locations. Billed $180 a year, which the page labels 50% off.

F! Insights

No public discounts listed.

GMB Everywhere

• Annual discount

  Half price with annual billing

  The pricing page offers Power User at $180 a year, shown as $15 a month and labelled 50% off the $30 monthly plan.