BrightLocal vs GMB Everywhere (2026): which should you pick?

Pick BrightLocal if

• Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
• Works for agencies sending white-label local ranking reports for many client locations

Look elsewhere if

• Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
• Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
• Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
• Not for you if you want a free plan, since after the 14-day trial you can only look at old data
• Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund

Pick GMB Everywhere if

• Fits if you audit competitors' Google Business Profiles and want their categories at a glance
• Works for freelancers checking a profile's rank from any location without a full platform

Look elsewhere if

• Tight if you're staying free, with 5 uses a month and only 5 ever of Category Finder, Local Scan and Website Audit
• Too light for managing your own profile, as it audits and drafts but doesn't publish or track rankings over time
• Not for you if you need to export data, as its Chrome Web Store listing says it can't
• Skip it if you work outside Chrome, since the site names no other browser and there's no phone app
• Watch out: each license is for one user and can't be shared, and monthly billing is double at $30

BrightLocal

• The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
• Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
• Prices rise with the number of locations, and above 100 locations they are on request.
• Downgrades take effect at once and the unused part of the old plan is not refunded.

GMB Everywhere

• The tools run inside a Chrome extension on Google Maps and Google search; the website names no other browser.
• The free plan allows 5 audit, Teleport or AI uses a month, and only 5 uses in total of Category Finder, Local Scan and Website Audit.
• Each license covers one user and cannot be shared; bulk licenses are arranged by contacting the company.
• The Chrome Web Store listing says it has no feature for exporting data from Google Maps.

BrightLocal

Local Rank Tracker and Local Search Grid

Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.

Local AI Visibility Tracker

Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.

Citation Tracker and Citation Builder

Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.

Active Sync and Google posts

From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.

Reputation tools

Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.

White-label reports, APIs and MCP

Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.

GMB Everywhere

Categories on Google Maps

Shows any business's primary and secondary categories beside its profile on Maps, Local Finder and search results, free on every plan.

Basic Audit

Place ID, CID, Knowledge ID, claimed status, review request link, other businesses at the same address and 40+ other data points per profile.

Teleport rank checks

Simulates a search from any location worldwide to find a profile's rank for a search term and the competitors that show up there.

Review and post audits

Charts review and rating trends, finds common keywords in reviews, and lays out a profile's post timeline, frequency and content.

Local Scan and Category Finder

Compares the businesses in a Maps search on categories, services, reviews and location; Category Finder suggests related categories with search traffic.

AI writing tools

Drafts Google Business Profile posts, review responses, descriptions, Q&A answers and Facebook posts from a button beside the profile.

BrightLocal

• Track$31

  per month for 1 location, billed annually ($41 billed monthly)

  Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.

• Manage$40

  per month for 1 location, billed annually ($54 billed monthly)

  Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.

• Grow$49

  per month for 1 location, billed annually ($65 billed monthly)

  Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.

• CustomCustom

  Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.

GMB Everywhere

• Free$0

  5 views a month across audits, Teleport and AI tools; 5 lifetime uses each of Category Finder, Local Scan and Website Audit.

• Power User$15

  per user / month, billed annually ($30 billed monthly)

  Unlimited use of every tool on unlimited profiles in all locations. Billed $180 a year, which the page labels 50% off.

BrightLocal

• Annual discount

  Save 25% with annual billing

  BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.

GMB Everywhere

• Annual discount

  Half price with annual billing

  The pricing page offers Power User at $180 a year, shown as $15 a month and labelled 50% off the $30 monthly plan.