GMB Everywhere vs Local Viking (2026): which should you pick?
As of Oct 23, 2026, GMB Everywhere grades higher than Local Viking: 2.2 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
GMB Everywhere grades higher on value for money, the free plan and ease of use. Local Viking grades higher on features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
GMB Everywhere
Chrome extension for auditing Google Business Profiles on Maps
Local Viking
Google Business Profile manager for agencies, with posts and geogrids
Which one is for you
Pick GMB Everywhere if
- Fits if you audit competitors' Google Business Profiles and want their categories at a glance
- Works for freelancers checking a profile's rank from any location without a full platform
Look elsewhere if
- Tight if you're staying free, with 5 uses a month and only 5 ever of Category Finder, Local Scan and Website Audit
- Too light for managing your own profile, as it audits and drafts but doesn't publish or track rankings over time
- Not for you if you need to export data, as its Chrome Web Store listing says it can't
- Skip it if you work outside Chrome, since the site names no other browser and there's no phone app
- Watch out: each license is for one user and can't be shared, and monthly billing is double at $30
Pick Local Viking if
- Fits if you're an agency posting to dozens of Google Business Profiles every week
- Works for spotting unwanted edits to client listings, including Google's own
Look elsewhere if
- Not for you if you want to try it first, as no free plan or trial is listed
- Watch out: rank checks and geogrid scans spend credits, and keyword credits don't roll over
- Tight if you want white-label reports or the geogrid widget, which start at Pro ($99)
- Skip it if you need listings kept right beyond Google, as it manages Google Business Profiles
- Watch out: the site still says Local Viking, but sign-up, pricing and help run under the LocalOptics name
How we grade them
| 2.2GPAGMB EverywhereFair | 1.8GPALocal VikingWeak | |
|---|---|---|
| Value for money | BPower User is $15 a month on yearly billing ($180 a year), $30 monthly, inside this category's cheaper quarter ($16), with unlimited use on unlimited profiles. It's a smaller tool than most here, and each license is for one person. | CSingle is $39 a month for one listing, with 1,600 keyword credits and 7,500 geogrid credits, between this category's middle ($31) and dearer quarter ($59). Up to 10 listings is $59, which is where agencies start. |
| Free plan and trial | CA free plan that shows categories on every profile, but only 5 uses a month of audits, Teleport and AI tools, and just 5 uses ever of Category Finder, Local Scan and Website Audit. You'll hit that in a day. | FNothing free. The pricing page lists no free plan and no trial, so you pay before you see your own profiles in it. |
| Features | DCategory lookups, a profile audit of 40-plus data points, review and post audits, rank checks from any location, competitor comparison and AI drafts. That's one narrow job, research on Google Maps, with no listing management, rank tracking over time or data export. | CBulk post and photo scheduling, profile edits with a change log and alerts, local and organic rank tracking, geogrids, review replies and white-label reports. It does Google Business Profile work fully, but that's one platform: no other directories or review requests. |
| Ease of use | BNo rating on record, but there's nothing to set up: install the extension, open Google Maps and the audit buttons appear beside each business. | CNo rating on record. You connect Google accounts and budget keyword and geogrid credits, where each rank type and each grid point uses one. |
| Platforms and integrations | CA Chrome extension on Google Maps and Google search only, so it runs on computers, and the website names no other browser. No phone app, web app or other integrations. | BWeb only, with no desktop or phone app. It links to Google Business Profile, Search Console, GA4, Looker Studio, ServiceTitan, CompanyCam and Zapier, with a public API, webhooks and MCP. |
| Best for | auditing Google Business Profiles inside Chrome | posting to many Google Business Profiles |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GMB Everywhere and Local Viking. How we grade
Price against what you get
GMB Everywhere starts at $15 a month for each person and scores 2.0 out of 4 on features, ease of use and platforms. Local Viking starts at $39 a month and scores 2.3.
Local Viking scores higher, and starts $24 a month higher: the question is whether the extra is worth that to you. Of the other local SEO tools on the chart, 8 score higher than GMB Everywhere for less, and 6 score higher than Local Viking for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GMB Everywhere also covers site audit.
- Local Viking also covers reports, rank tracking and local listings.
At a glance
| GMB Everywhere | Local Viking | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $15 per user / month, billed annually ($30 billed monthly) | $39 per month for 1 listing |
| Free plan | 5 views a month across audits, Teleport and AI tools, plus 5 uses in total of Category Finder, Local Scan, Website Audit and the AI visibility checker. | None |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Upwards Company Inc. | LocalViking |
| Price read from | app.gmbeverywhere.com | app.localoptics.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
GMB Everywhere
- The tools run inside a Chrome extension on Google Maps and Google search; the website names no other browser.
- The free plan allows 5 audit, Teleport or AI uses a month, and only 5 uses in total of Category Finder, Local Scan and Website Audit.
- Each license covers one user and cannot be shared; bulk licenses are arranged by contacting the company.
- The Chrome Web Store listing says it has no feature for exporting data from Google Maps.
Local Viking
- No free trial or free plan is listed on the pricing page.
- Rank checks and geogrid scans spend credits: 1 keyword credit per rank type per check, 1 geogrid credit per grid point. Keyword credits do not roll over.
- White-label reporting and the geogrid widget start at the Pro plan.
- The marketing site still says Local Viking, but sign-up, pricing and the help center use the LocalOptics name.
Key features
GMB Everywhere
- Categories on Google Maps
- Shows any business's primary and secondary categories beside its profile on Maps, Local Finder and search results, free on every plan.
- Basic Audit
- Place ID, CID, Knowledge ID, claimed status, review request link, other businesses at the same address and 40+ other data points per profile.
- Teleport rank checks
- Simulates a search from any location worldwide to find a profile's rank for a search term and the competitors that show up there.
- Review and post audits
- Charts review and rating trends, finds common keywords in reviews, and lays out a profile's post timeline, frequency and content.
- Local Scan and Category Finder
- Compares the businesses in a Maps search on categories, services, reviews and location; Category Finder suggests related categories with search traffic.
- AI writing tools
- Drafts Google Business Profile posts, review responses, descriptions, Q&A answers and Facebook posts from a button beside the profile.
Local Viking
- Post scheduling
- Schedules standard, offer, event and alert posts to many profiles at once, with recurring posts, Spintax and location variables, and CSV bulk upload.
- Listing management and protection
- Edits profile details in one place, keeps a change log that includes Google's own edits, and alerts by email or SMS when anything changes.
- Rank tracking and geogrids
- Tracks keywords in the local pack, organic desktop and organic mobile, and runs live or scheduled geogrid scans with competitors at every point.
- Photo scheduling
- A media library that drip-schedules photos to profiles over weeks, with control over image metadata and file names.
- Reviews, audits and reports
- Reply to Google reviews across locations, run competitive audits against up to five rivals and send scheduled white-label reports.
- API, webhooks and MCP
- A public API, webhooks for new reviews and finished scans, a Looker Studio connector, and MCP connections for ChatGPT and Claude.
Plans
GMB Everywhere
Free$0
5 views a month across audits, Teleport and AI tools; 5 lifetime uses each of Category Finder, Local Scan and Website Audit.
Power User$15
per user / month, billed annually ($30 billed monthly)
Unlimited use of every tool on unlimited profiles in all locations. Billed $180 a year, which the page labels 50% off.
Local Viking
Single$39
per month for 1 listing
Unlimited posts and Google accounts, 1,600 keyword credits and 7,500 geogrid credits a month.
Starter$59
per month for up to 10 listings
3,200 keyword credits and 8,100 geogrid credits a month.
Pro$99
per month for up to 20 listings
5,600 keyword credits and 16,200 geogrid credits a month, white-label reporting and the geogrid widget.
Agency$149
per month for up to 40 listings
17,700 keyword credits and 24,300 geogrid credits a month, white-label reporting and the geogrid widget.
Enterprise$200
per month for up to 70 listings
26,600 keyword credits and 32,400 geogrid credits a month. Custom pricing for more than 70 locations.
Ways to pay less
GMB Everywhere
- Annual discount
Half price with annual billing
The pricing page offers Power User at $180 a year, shown as $15 a month and labelled 50% off the $30 monthly plan.
Local Viking
No public discounts listed.
Common questions
Which is cheaper, GMB Everywhere or Local Viking?
As of Oct 23, 2026, GMB Everywhere starts at $15 per user / month, billed annually ($30 billed monthly), and Local Viking starts at $39 per month for 1 listing. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, GMB Everywhere or Local Viking?
As of Oct 23, 2026, only GMB Everywhere has a free plan. Local Viking does not.
Which platforms do GMB Everywhere and Local Viking run on?
As of Oct 23, 2026, only GMB Everywhere lists a browser extension and only Local Viking lists a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.