GMB Briefcase vs GMB Everywhere (2026): which should you pick?
As of Oct 23, 2026, GMB Everywhere grades higher than GMB Briefcase: 2.2 against 1.6 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
GMB Briefcase grades higher on features. GMB Everywhere grades higher on value for money, the free plan and ease of use. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
GMB Briefcase
Google Business Profile management and geo-grid tracking for agencies
GMB Everywhere
Chrome extension for auditing Google Business Profiles on Maps
Which one is for you
Pick GMB Briefcase if
- Fits if you're an agency with close to 40 client profiles on Google
- Works for multi-location brands posting and answering reviews across every location
Look elsewhere if
- Pricey if you have one or two locations, since the smallest plan is $99 for 40 profiles
- Not for you if you want to try it free, as the only trial is 7 days for $7
- Watch out: grid scans and lead generation share one credit pool, and the pages don't say what a credit buys
- Watch out: the plan lists don't mention the LLM Tracker, AI receptionist or chatbot, so whether they cost extra isn't stated
- Skip it if you need listings on Bing, Apple Maps or directories, as it works on Google only
Pick GMB Everywhere if
- Fits if you audit competitors' Google Business Profiles and want their categories at a glance
- Works for freelancers checking a profile's rank from any location without a full platform
Look elsewhere if
- Tight if you're staying free, with 5 uses a month and only 5 ever of Category Finder, Local Scan and Website Audit
- Too light for managing your own profile, as it audits and drafts but doesn't publish or track rankings over time
- Not for you if you need to export data, as its Chrome Web Store listing says it can't
- Skip it if you work outside Chrome, since the site names no other browser and there's no phone app
- Watch out: each license is for one user and can't be shared, and monthly billing is double at $30
How we grade them
| 1.6GPAGMB BriefcaseWeak | 2.2GPAGMB EverywhereFair | |
|---|---|---|
| Value for money | DThe cheapest plan is $99 a month for 40 profiles, so its floor sits in this category's dearest tenth ($99 and up). That's about $2.48 a profile for an agency that fills it, but one business pays the full $99. | BPower User is $15 a month on yearly billing ($180 a year), $30 monthly, inside this category's cheaper quarter ($16), with unlimited use on unlimited profiles. It's a smaller tool than most here, and each license is for one person. |
| Free plan and trial | DNo free plan. The only way in is a 7-day trial for $7, so you pay before you see anything. | CA free plan that shows categories on every profile, but only 5 uses a month of audits, Teleport and AI tools, and just 5 uses ever of Category Finder, Local Scan and Website Audit. You'll hit that in a day. |
| Features | CPosts, photo scheduling, review replies and requests, Q&A, geo-grid tracking against named rivals, an LLM tracker and white-label reports. It works on Google alone, with no other directories or citations on record. | DCategory lookups, a profile audit of 40-plus data points, review and post audits, rank checks from any location, competitor comparison and AI drafts. That's one narrow job, research on Google Maps, with no listing management, rank tracking over time or data export. |
| Ease of use | CNo rating on record. You connect each Google profile, approve AI drafts and budget one credit pool for grid scans and lead generation, and the pages don't say what a credit buys. | BNo rating on record, but there's nothing to set up: install the extension, open Google Maps and the audit buttons appear beside each business. |
| Platforms and integrations | CWeb only, with no desktop or phone app. It works with Google Business Profile and WhatsApp, and no API is on record. | CA Chrome extension on Google Maps and Google search only, so it runs on computers, and the website names no other browser. No phone app, web app or other integrations. |
| Best for | agencies running dozens of Google profiles | auditing Google Business Profiles inside Chrome |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GMB Briefcase and GMB Everywhere. How we grade
Price against what you get
GMB Briefcase starts at $99 a month and scores 2.0 out of 4 on features, ease of use and platforms. GMB Everywhere starts at $15 a month for each person and scores 2.0.
They score the same, and GMB Everywhere starts $84 a month lower. Of the other local SEO tools on the chart, 33 score higher than GMB Briefcase for less, and 8 score higher than GMB Everywhere for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GMB Briefcase also covers reports, rank tracking, review collection, AI search visibility and local listings.
- GMB Everywhere also covers site audit.
At a glance
| GMB Briefcase | GMB Everywhere | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $99 per month for 40 Google Business Profiles | $15 per user / month, billed annually ($30 billed monthly) |
| Free plan | None | 5 views a month across audits, Teleport and AI tools, plus 5 uses in total of Category Finder, Local Scan, Website Audit and the AI visibility checker. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | GMBBriefcase Sollutions Pvt Ltd | Upwards Company Inc. |
| Price read from | gmbbriefcase.com | app.gmbeverywhere.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
GMB Briefcase
- There is no free plan; the only trial is 7 days for $7.
- The cheapest plan is $99 a month for 40 profiles; every plan has the same features and differs only in profiles and credits.
- Geo-grid scans and lead generation draw on one monthly credit pool, and the pages read do not say what a credit buys.
- The plan lists do not mention the LLM Tracker, AI receptionist, chatbot or website builder, so whether they cost extra is not stated.
GMB Everywhere
- The tools run inside a Chrome extension on Google Maps and Google search; the website names no other browser.
- The free plan allows 5 audit, Teleport or AI uses a month, and only 5 uses in total of Category Finder, Local Scan and Website Audit.
- Each license covers one user and cannot be shared; bulk licenses are arranged by contacting the company.
- The Chrome Web Store listing says it has no feature for exporting data from Google Maps.
Key features
GMB Briefcase
- AI post scheduler and media posting
- AI drafts Google Business Profile posts for approval and schedules them, and photos and videos can be bulk-scheduled across many profiles.
- Reviews and Q&A
- Monitors reviews in one dashboard, drafts replies with AI, sends automated review requests, and lets an agency seed and answer profile questions.
- Geo-grid rank tracking
- Maps Google Maps positions point by point against named competitors, with scheduled scans, month-over-month comparison and white-label exports.
- LLM Tracker
- Checks set prompts in engines including ChatGPT, Gemini, Claude, Perplexity, Grok, DeepSeek, Copilot, Meta AI and Google AI Overviews, with share of voice and cited sources.
- Automated client reports
- Branded performance reports are generated and emailed on a schedule, and the dashboard can run under the agency's own subdomain.
- Assistants for clients
- A WhatsApp assistant lets clients manage their profile by message, and an AI receptionist answers calls and books appointments.
GMB Everywhere
- Categories on Google Maps
- Shows any business's primary and secondary categories beside its profile on Maps, Local Finder and search results, free on every plan.
- Basic Audit
- Place ID, CID, Knowledge ID, claimed status, review request link, other businesses at the same address and 40+ other data points per profile.
- Teleport rank checks
- Simulates a search from any location worldwide to find a profile's rank for a search term and the competitors that show up there.
- Review and post audits
- Charts review and rating trends, finds common keywords in reviews, and lays out a profile's post timeline, frequency and content.
- Local Scan and Category Finder
- Compares the businesses in a Maps search on categories, services, reviews and location; Category Finder suggests related categories with search traffic.
- AI writing tools
- Drafts Google Business Profile posts, review responses, descriptions, Q&A answers and Facebook posts from a button beside the profile.
Plans
GMB Briefcase
Business$99
per month for 40 Google Business Profiles
Unlimited posts, review automation and generation, geo-grid and website rank tracking, white-label subdomain and 5,000 credits a month.
Pro$199
per month for 100 Google Business Profiles
The same features as Business with 10,000 geo-grid and lead generation credits a month.
Agency$299
per month for 200 Google Business Profiles
The same features with 20,000 geo-grid and lead generation credits a month, for large teams and agencies.
GMB Everywhere
Free$0
5 views a month across audits, Teleport and AI tools; 5 lifetime uses each of Category Finder, Local Scan and Website Audit.
Power User$15
per user / month, billed annually ($30 billed monthly)
Unlimited use of every tool on unlimited profiles in all locations. Billed $180 a year, which the page labels 50% off.
Ways to pay less
GMB Briefcase
- Other savings
7-day trial for $7
The homepage offers a 7-day trial for $7 before a plan is bought.
GMB Everywhere
- Annual discount
Half price with annual billing
The pricing page offers Power User at $180 a year, shown as $15 a month and labelled 50% off the $30 monthly plan.
Common questions
Which is cheaper, GMB Briefcase or GMB Everywhere?
As of Oct 23, 2026, GMB Briefcase starts at $99 per month for 40 Google Business Profiles, and GMB Everywhere starts at $15 per user / month, billed annually ($30 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, GMB Briefcase or GMB Everywhere?
As of Oct 23, 2026, only GMB Everywhere has a free plan. GMB Briefcase does not.
Which platforms do GMB Briefcase and GMB Everywhere run on?
As of Oct 23, 2026, only GMB Briefcase lists a web app and only GMB Everywhere lists a browser extension. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.