GMB Everywhere vs Local Falcon (2026): which should you pick?
As of Oct 23, 2026, GMB Everywhere and Local Falcon share a 2.2 GPA, and only GMB Everywhere has a free plan.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
GMB Everywhere grades higher on value for money and ease of use. Local Falcon grades higher on features and platforms. They get the same grade on the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
GMB Everywhere
Chrome extension for auditing Google Business Profiles on Maps
Local Falcon
Geogrid rank tracker for Google, Apple Maps and AI answers
Which one is for you
Pick GMB Everywhere if
- Fits if you audit competitors' Google Business Profiles and want their categories at a glance
- Works for freelancers checking a profile's rank from any location without a full platform
Look elsewhere if
- Tight if you're staying free, with 5 uses a month and only 5 ever of Category Finder, Local Scan and Website Audit
- Too light for managing your own profile, as it audits and drafts but doesn't publish or track rankings over time
- Not for you if you need to export data, as its Chrome Web Store listing says it can't
- Skip it if you work outside Chrome, since the site names no other browser and there's no phone app
- Watch out: each license is for one user and can't be shared, and monthly billing is double at $30
Pick Local Falcon if
- Fits if you want to see street by street where a business ranks on Google and Apple Maps
- Works for agencies sending clients white-label map ranking reports
Look elsewhere if
- Watch out: every scan spends credits, and monthly credits expire at the end of each month
- Tight if you're trying it free, as the 100 sign-up credits cover four 5x5 scans, once
- Pricey if you need the on-demand API, a separate $199 a month plus $0.0032 per request
- Skip it if you want Looker Studio or Zapier on monthly Starter, as they need Basic ($49.99) or yearly billing
- Too light for managing listings or replying to reviews, as it tracks rankings and compares reviews only
How we grade them
| 2.2GPAGMB EverywhereFair | 2.2GPALocal FalconFair | |
|---|---|---|
| Value for money | BPower User is $15 a month on yearly billing ($180 a year), $30 monthly, inside this category's cheaper quarter ($16), with unlimited use on unlimited profiles. It's a smaller tool than most here, and each license is for one person. | CStarter is $24.99 a month for 7,500 credits, about 300 scans of a 5x5 grid, under this category's middle ($31). Monthly credits expire, extras are $0.05 each, and each Falcon AI report costs 25 credits. |
| Free plan and trial | CA free plan that shows categories on every profile, but only 5 uses a month of audits, Teleport and AI tools, and just 5 uses ever of Category Finder, Local Scan and Website Audit. You'll hit that in a day. | CNo free plan. You get 100 credits on sign-up with no card, but it's a one-time grant, enough for four 5x5 scans. |
| Features | DCategory lookups, a profile audit of 40-plus data points, review and post audits, rank checks from any location, competitor comparison and AI drafts. That's one narrow job, research on Google Maps, with no listing management, rank tracking over time or data export. | CGrids from 3x3 to 21x21 points on Google and Apple Maps, AI answer checks, competitor and trend reports, white-label exports and review comparison. It does rank tracking fully, but that's a smaller job: no listing sync or review replies. |
| Ease of use | BNo rating on record, but there's nothing to set up: install the extension, open Google Maps and the audit buttons appear beside each business. | CNo rating on record. You pick grid sizes, keywords and schedules and budget credits for each scan, so there's some maths before you know what a month will cover. |
| Platforms and integrations | CA Chrome extension on Google Maps and Google search only, so it runs on computers, and the website names no other browser. No phone app, web app or other integrations. | BWeb only, with no desktop or phone app. It links to Google Business Profile, Apple Business Connect, Looker Studio, Zapier and n8n, with an MCP server, a Claude connector and a ChatGPT plugin. |
| Best for | auditing Google Business Profiles inside Chrome | map rank grids on Google, Apple Maps and AI answers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GMB Everywhere and Local Falcon. How we grade
Price against what you get
GMB Everywhere starts at $15 a month for each person and scores 2.0 out of 4 on features, ease of use and platforms. Local Falcon starts at $24.99 a month and scores 2.3.
Local Falcon scores higher, and starts $9.99 a month higher: the question is whether the extra is worth that to you. Of the other local SEO tools on the chart, 8 score higher than GMB Everywhere for less, and 5 score higher than Local Falcon for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GMB Everywhere also covers site audit.
- Local Falcon also covers AI agents, reports, keyword research, rank tracking and AI search visibility.
At a glance
| GMB Everywhere | Local Falcon | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $15 per user / month, billed annually ($30 billed monthly) | $24.99 per month for 7,500 credits, billed monthly |
| Free plan | 5 views a month across audits, Teleport and AI tools, plus 5 uses in total of Category Finder, Local Scan, Website Audit and the AI visibility checker. | None |
| Free trial | None listed | 100 free credits on sign-up, no credit card needed |
| Web | ||
| Browser extension | ||
| Made by | Upwards Company Inc. | Local Falcon LLC |
| Price read from | app.gmbeverywhere.com | localfalcon.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
GMB Everywhere
- The tools run inside a Chrome extension on Google Maps and Google search; the website names no other browser.
- The free plan allows 5 audit, Teleport or AI uses a month, and only 5 uses in total of Category Finder, Local Scan and Website Audit.
- Each license covers one user and cannot be shared; bulk licenses are arranged by contacting the company.
- The Chrome Web Store listing says it has no feature for exporting data from Google Maps.
Local Falcon
- Every scan spends credits, and monthly credits expire at the end of each month; extra pay-as-you-go credits cost $0.05 each and do not expire.
- The Looker Studio and Zapier integrations need more than the monthly Starter package: Basic at $49.99 or Starter billed yearly.
- The on-demand API is a separate $199 a month subscription plus $0.0032 per request.
- The 100 free credits are a one-time grant, enough for four 5x5 scans.
Key features
GMB Everywhere
- Categories on Google Maps
- Shows any business's primary and secondary categories beside its profile on Maps, Local Finder and search results, free on every plan.
- Basic Audit
- Place ID, CID, Knowledge ID, claimed status, review request link, other businesses at the same address and 40+ other data points per profile.
- Teleport rank checks
- Simulates a search from any location worldwide to find a profile's rank for a search term and the competitors that show up there.
- Review and post audits
- Charts review and rating trends, finds common keywords in reviews, and lays out a profile's post timeline, frequency and content.
- Local Scan and Category Finder
- Compares the businesses in a Maps search on categories, services, reviews and location; Category Finder suggests related categories with search traffic.
- AI writing tools
- Drafts Google Business Profile posts, review responses, descriptions, Q&A answers and Facebook posts from a button beside the profile.
Local Falcon
- Geogrid rank tracking
- Scans Google Business Profile and Apple Business Connect rankings on grids from 3x3 to 21x21 points, including service-area scans, scheduled scans and campaigns.
- AI visibility tracking
- Checks whether ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Grok recommend a business, using the same credits as map scans.
- Falcon AI and Falcon Agent
- Falcon AI writes an analysis with recommendations for a scan at 25 credits per report; the Falcon Agent assistant is included with every credit package.
- Reports
- Campaign, competitor, trend, keyword and location reports, with public report links, CSV and PDF exports and white-label reports.
- Reviews analysis
- Imports up to 1,000 Google reviews for a listing and compares them with the reviews of three top competitors.
- Integrations and AI connectors
- Looker Studio, Zapier and n8n integrations, an MCP server, a Claude connector and a ChatGPT plugin; scans started from an AI assistant use your credits.
Plans
GMB Everywhere
Free$0
5 views a month across audits, Teleport and AI tools; 5 lifetime uses each of Category Finder, Local Scan and Website Audit.
Power User$15
per user / month, billed annually ($30 billed monthly)
Unlimited use of every tool on unlimited profiles in all locations. Billed $180 a year, which the page labels 50% off.
Local Falcon
Starter$24.99
per month for 7,500 credits, billed monthly
1 credit = 1 grid point, so 7,500 credits cover 300 scans of a 5x5 grid. Unlimited keywords and locations. Yearly: $299.88 for 90,000 credits.
Basic$49.99
per month for 15,150 credits, billed monthly
Adds the Looker Studio and Zapier integrations, which monthly Starter lacks. Yearly: $599.88 for 183,000 credits.
Pro$99.99
per month for 31,250 credits, billed monthly
A larger credit allowance at a lower cost per credit. Yearly: $1,199.88 for 383,000 credits.
Premium$199.99
per month for 63,150 credits, billed monthly
The largest standard package. Yearly: $2,399.88 for 778,000 credits.
Enterprise$499
per month for 157,000 credits, billed monthly
Enterprise packages run from $499 to $4,999 a month for up to 1,570,000 credits, or $5,988 to $59,988 a year.
Ways to pay less
GMB Everywhere
- Annual discount
Half price with annual billing
The pricing page offers Power User at $180 a year, shown as $15 a month and labelled 50% off the $30 monthly plan.
Local Falcon
No public discounts listed.
Common questions
Which is cheaper, GMB Everywhere or Local Falcon?
As of Oct 23, 2026, GMB Everywhere starts at $15 per user / month, billed annually ($30 billed monthly), and Local Falcon starts at $24.99 per month for 7,500 credits, billed monthly. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, GMB Everywhere or Local Falcon?
As of Oct 23, 2026, only GMB Everywhere has a free plan. Local Falcon does not, though it has a free trial.
Which platforms do GMB Everywhere and Local Falcon run on?
As of Oct 23, 2026, only GMB Everywhere lists a browser extension and only Local Falcon lists a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.