Local Falcon vs Local Viking (2026): which should you pick?
As of Oct 23, 2026, Local Falcon grades higher than Local Viking: 2.2 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Local Falcon grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Local Falcon
Geogrid rank tracker for Google, Apple Maps and AI answers
Local Viking
Google Business Profile manager for agencies, with posts and geogrids
Which one is for you
Pick Local Falcon if
- Fits if you want to see street by street where a business ranks on Google and Apple Maps
- Works for agencies sending clients white-label map ranking reports
Look elsewhere if
- Watch out: every scan spends credits, and monthly credits expire at the end of each month
- Tight if you're trying it free, as the 100 sign-up credits cover four 5x5 scans, once
- Pricey if you need the on-demand API, a separate $199 a month plus $0.0032 per request
- Skip it if you want Looker Studio or Zapier on monthly Starter, as they need Basic ($49.99) or yearly billing
- Too light for managing listings or replying to reviews, as it tracks rankings and compares reviews only
Pick Local Viking if
- Fits if you're an agency posting to dozens of Google Business Profiles every week
- Works for spotting unwanted edits to client listings, including Google's own
Look elsewhere if
- Not for you if you want to try it first, as no free plan or trial is listed
- Watch out: rank checks and geogrid scans spend credits, and keyword credits don't roll over
- Tight if you want white-label reports or the geogrid widget, which start at Pro ($99)
- Skip it if you need listings kept right beyond Google, as it manages Google Business Profiles
- Watch out: the site still says Local Viking, but sign-up, pricing and help run under the LocalOptics name
How we grade them
| 2.2GPALocal FalconFair | 1.8GPALocal VikingWeak | |
|---|---|---|
| Value for money | CStarter is $24.99 a month for 7,500 credits, about 300 scans of a 5x5 grid, under this category's middle ($31). Monthly credits expire, extras are $0.05 each, and each Falcon AI report costs 25 credits. | CSingle is $39 a month for one listing, with 1,600 keyword credits and 7,500 geogrid credits, between this category's middle ($31) and dearer quarter ($59). Up to 10 listings is $59, which is where agencies start. |
| Free plan and trial | CNo free plan. You get 100 credits on sign-up with no card, but it's a one-time grant, enough for four 5x5 scans. | FNothing free. The pricing page lists no free plan and no trial, so you pay before you see your own profiles in it. |
| Features | CGrids from 3x3 to 21x21 points on Google and Apple Maps, AI answer checks, competitor and trend reports, white-label exports and review comparison. It does rank tracking fully, but that's a smaller job: no listing sync or review replies. | CBulk post and photo scheduling, profile edits with a change log and alerts, local and organic rank tracking, geogrids, review replies and white-label reports. It does Google Business Profile work fully, but that's one platform: no other directories or review requests. |
| Ease of use | CNo rating on record. You pick grid sizes, keywords and schedules and budget credits for each scan, so there's some maths before you know what a month will cover. | CNo rating on record. You connect Google accounts and budget keyword and geogrid credits, where each rank type and each grid point uses one. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Google Business Profile, Apple Business Connect, Looker Studio, Zapier and n8n, with an MCP server, a Claude connector and a ChatGPT plugin. | BWeb only, with no desktop or phone app. It links to Google Business Profile, Search Console, GA4, Looker Studio, ServiceTitan, CompanyCam and Zapier, with a public API, webhooks and MCP. |
| Best for | map rank grids on Google, Apple Maps and AI answers | posting to many Google Business Profiles |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Local Falcon and Local Viking. How we grade
Price against what you get
Local Falcon starts at $24.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Local Viking starts at $39 a month and scores 2.3.
They score the same, and Local Falcon starts $14.01 a month lower. Of the other local SEO tools on the chart, 5 score higher than Local Falcon for less, and 6 score higher than Local Viking for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Local Falcon also covers AI agents, keyword research and AI search visibility.
- Local Viking also covers local listings.
At a glance
| Local Falcon | Local Viking | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $24.99 per month for 7,500 credits, billed monthly | $39 per month for 1 listing |
| Free plan | None | None |
| Free trial | 100 free credits on sign-up, no credit card needed | None listed |
| Web | ||
| Made by | Local Falcon LLC | LocalViking |
| Price read from | localfalcon.com | app.localoptics.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Local Falcon
- Every scan spends credits, and monthly credits expire at the end of each month; extra pay-as-you-go credits cost $0.05 each and do not expire.
- The Looker Studio and Zapier integrations need more than the monthly Starter package: Basic at $49.99 or Starter billed yearly.
- The on-demand API is a separate $199 a month subscription plus $0.0032 per request.
- The 100 free credits are a one-time grant, enough for four 5x5 scans.
Local Viking
- No free trial or free plan is listed on the pricing page.
- Rank checks and geogrid scans spend credits: 1 keyword credit per rank type per check, 1 geogrid credit per grid point. Keyword credits do not roll over.
- White-label reporting and the geogrid widget start at the Pro plan.
- The marketing site still says Local Viking, but sign-up, pricing and the help center use the LocalOptics name.
Key features
Local Falcon
- Geogrid rank tracking
- Scans Google Business Profile and Apple Business Connect rankings on grids from 3x3 to 21x21 points, including service-area scans, scheduled scans and campaigns.
- AI visibility tracking
- Checks whether ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Grok recommend a business, using the same credits as map scans.
- Falcon AI and Falcon Agent
- Falcon AI writes an analysis with recommendations for a scan at 25 credits per report; the Falcon Agent assistant is included with every credit package.
- Reports
- Campaign, competitor, trend, keyword and location reports, with public report links, CSV and PDF exports and white-label reports.
- Reviews analysis
- Imports up to 1,000 Google reviews for a listing and compares them with the reviews of three top competitors.
- Integrations and AI connectors
- Looker Studio, Zapier and n8n integrations, an MCP server, a Claude connector and a ChatGPT plugin; scans started from an AI assistant use your credits.
Local Viking
- Post scheduling
- Schedules standard, offer, event and alert posts to many profiles at once, with recurring posts, Spintax and location variables, and CSV bulk upload.
- Listing management and protection
- Edits profile details in one place, keeps a change log that includes Google's own edits, and alerts by email or SMS when anything changes.
- Rank tracking and geogrids
- Tracks keywords in the local pack, organic desktop and organic mobile, and runs live or scheduled geogrid scans with competitors at every point.
- Photo scheduling
- A media library that drip-schedules photos to profiles over weeks, with control over image metadata and file names.
- Reviews, audits and reports
- Reply to Google reviews across locations, run competitive audits against up to five rivals and send scheduled white-label reports.
- API, webhooks and MCP
- A public API, webhooks for new reviews and finished scans, a Looker Studio connector, and MCP connections for ChatGPT and Claude.
Plans
Local Falcon
Starter$24.99
per month for 7,500 credits, billed monthly
1 credit = 1 grid point, so 7,500 credits cover 300 scans of a 5x5 grid. Unlimited keywords and locations. Yearly: $299.88 for 90,000 credits.
Basic$49.99
per month for 15,150 credits, billed monthly
Adds the Looker Studio and Zapier integrations, which monthly Starter lacks. Yearly: $599.88 for 183,000 credits.
Pro$99.99
per month for 31,250 credits, billed monthly
A larger credit allowance at a lower cost per credit. Yearly: $1,199.88 for 383,000 credits.
Premium$199.99
per month for 63,150 credits, billed monthly
The largest standard package. Yearly: $2,399.88 for 778,000 credits.
Enterprise$499
per month for 157,000 credits, billed monthly
Enterprise packages run from $499 to $4,999 a month for up to 1,570,000 credits, or $5,988 to $59,988 a year.
Local Viking
Single$39
per month for 1 listing
Unlimited posts and Google accounts, 1,600 keyword credits and 7,500 geogrid credits a month.
Starter$59
per month for up to 10 listings
3,200 keyword credits and 8,100 geogrid credits a month.
Pro$99
per month for up to 20 listings
5,600 keyword credits and 16,200 geogrid credits a month, white-label reporting and the geogrid widget.
Agency$149
per month for up to 40 listings
17,700 keyword credits and 24,300 geogrid credits a month, white-label reporting and the geogrid widget.
Enterprise$200
per month for up to 70 listings
26,600 keyword credits and 32,400 geogrid credits a month. Custom pricing for more than 70 locations.
Common questions
Which is cheaper, Local Falcon or Local Viking?
As of Oct 23, 2026, Local Falcon is cheaper to start with: $24.99 a month, against $39 a month for Local Viking. Local Falcon starts at $24.99 per month for 7,500 credits, billed monthly, and Local Viking starts at $39 per month for 1 listing.
Which has a free plan, Local Falcon or Local Viking?
As of Oct 23, 2026, neither Local Falcon nor Local Viking has a free plan. Local Falcon has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.