BrightLocal vs Local Viking (2026): which should you pick?

Pick BrightLocal if

• Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
• Works for agencies sending white-label local ranking reports for many client locations

Look elsewhere if

• Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
• Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
• Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
• Not for you if you want a free plan, since after the 14-day trial you can only look at old data
• Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund

Pick Local Viking if

• Fits if you're an agency posting to dozens of Google Business Profiles every week
• Works for spotting unwanted edits to client listings, including Google's own

Look elsewhere if

• Not for you if you want to try it first, as no free plan or trial is listed
• Watch out: rank checks and geogrid scans spend credits, and keyword credits don't roll over
• Tight if you want white-label reports or the geogrid widget, which start at Pro ($99)
• Skip it if you need listings kept right beyond Google, as it manages Google Business Profiles
• Watch out: the site still says Local Viking, but sign-up, pricing and help run under the LocalOptics name

BrightLocal

• The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
• Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
• Prices rise with the number of locations, and above 100 locations they are on request.
• Downgrades take effect at once and the unused part of the old plan is not refunded.

Local Viking

• No free trial or free plan is listed on the pricing page.
• Rank checks and geogrid scans spend credits: 1 keyword credit per rank type per check, 1 geogrid credit per grid point. Keyword credits do not roll over.
• White-label reporting and the geogrid widget start at the Pro plan.
• The marketing site still says Local Viking, but sign-up, pricing and the help center use the LocalOptics name.

BrightLocal

Local Rank Tracker and Local Search Grid

Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.

Local AI Visibility Tracker

Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.

Citation Tracker and Citation Builder

Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.

Active Sync and Google posts

From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.

Reputation tools

Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.

White-label reports, APIs and MCP

Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.

Local Viking

Post scheduling

Schedules standard, offer, event and alert posts to many profiles at once, with recurring posts, Spintax and location variables, and CSV bulk upload.

Listing management and protection

Edits profile details in one place, keeps a change log that includes Google's own edits, and alerts by email or SMS when anything changes.

Rank tracking and geogrids

Tracks keywords in the local pack, organic desktop and organic mobile, and runs live or scheduled geogrid scans with competitors at every point.

Photo scheduling

A media library that drip-schedules photos to profiles over weeks, with control over image metadata and file names.

Reviews, audits and reports

Reply to Google reviews across locations, run competitive audits against up to five rivals and send scheduled white-label reports.

API, webhooks and MCP

A public API, webhooks for new reviews and finished scans, a Looker Studio connector, and MCP connections for ChatGPT and Claude.

BrightLocal

• Track$31

  per month for 1 location, billed annually ($41 billed monthly)

  Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.

• Manage$40

  per month for 1 location, billed annually ($54 billed monthly)

  Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.

• Grow$49

  per month for 1 location, billed annually ($65 billed monthly)

  Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.

• CustomCustom

  Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.

Local Viking

• Single$39

  per month for 1 listing

  Unlimited posts and Google accounts, 1,600 keyword credits and 7,500 geogrid credits a month.

• Starter$59

  per month for up to 10 listings

  3,200 keyword credits and 8,100 geogrid credits a month.

• Pro$99

  per month for up to 20 listings

  5,600 keyword credits and 16,200 geogrid credits a month, white-label reporting and the geogrid widget.

• Agency$149

  per month for up to 40 listings

  17,700 keyword credits and 24,300 geogrid credits a month, white-label reporting and the geogrid widget.

• Enterprise$200

  per month for up to 70 listings

  26,600 keyword credits and 32,400 geogrid credits a month. Custom pricing for more than 70 locations.

BrightLocal

• Annual discount

  Save 25% with annual billing

  BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.

Local Viking

No public discounts listed.