Local Dominator vs Local Viking (2026): which should you pick?
As of Oct 23, 2026, Local Dominator grades higher than Local Viking: 2.2 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Local Dominator grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Local Dominator
Geogrid, SERP and AI visibility tracking for local SEO agencies
Local Viking
Google Business Profile manager for agencies, with posts and geogrids
Which one is for you
Pick Local Dominator if
- Fits if you want map, Google search and AI answer rankings for a business in one tool
- Works for agencies reporting geogrid rankings for up to 200 client profiles
Look elsewhere if
- Watch out: geogrid and AI scans spend credits, and once they run out you pay an extra subscription charge
- Tight if you need the API or white-label reports, which start at Pro, $81 a month billed annually
- Skip it if you need listings managed beyond Google Business Profile, which costs extra
- Watch out: plan cards promise credit rollover only from Pro and Enterprise, while the FAQ says credits roll over monthly
- Tight if you're on Lite, with 1 team member, as listing management and review velocity start at Advanced ($49)
Pick Local Viking if
- Fits if you're an agency posting to dozens of Google Business Profiles every week
- Works for spotting unwanted edits to client listings, including Google's own
Look elsewhere if
- Not for you if you want to try it first, as no free plan or trial is listed
- Watch out: rank checks and geogrid scans spend credits, and keyword credits don't roll over
- Tight if you want white-label reports or the geogrid widget, which start at Pro ($99)
- Skip it if you need listings kept right beyond Google, as it manages Google Business Profiles
- Watch out: the site still says Local Viking, but sign-up, pricing and help run under the LocalOptics name
How we grade them
| 2.2GPALocal DominatorFair | 1.8GPALocal VikingWeak | |
|---|---|---|
| Value for money | CLite is $33 a month for one profile on yearly billing, $39 monthly, with 5,000 credits, between this category's middle ($31) and dearer quarter ($59). The API and white-label reports wait on Pro at $81. | CSingle is $39 a month for one listing, with 1,600 keyword credits and 7,500 geogrid credits, between this category's middle ($31) and dearer quarter ($59). Up to 10 listings is $59, which is where agencies start. |
| Free plan and trial | CNo free plan, but a 7-day trial of Lite with no card needed. | FNothing free. The pricing page lists no free plan and no trial, so you pay before you see your own profiles in it. |
| Features | CGeogrid heatmaps, Google search rankings, AI answer tracking on six assistants, profile edits, posts and Q&A, a site audit and AI tips. Gaps in the listing: listings beyond Google Business Profile are an extra charge, and the review tool starts at Advanced. | CBulk post and photo scheduling, profile edits with a change log and alerts, local and organic rank tracking, geogrids, review replies and white-label reports. It does Google Business Profile work fully, but that's one platform: no other directories or review requests. |
| Ease of use | CNo rating on record. You set grids, keywords and AI prompts and budget monthly credits across them, and the plan cards and FAQ disagree on whether unused credits roll over. | CNo rating on record. You connect Google accounts and budget keyword and geogrid credits, where each rank type and each grid point uses one. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Business Profile and has a public API, including AI Tracker data, from Pro up. | BWeb only, with no desktop or phone app. It links to Google Business Profile, Search Console, GA4, Looker Studio, ServiceTitan, CompanyCam and Zapier, with a public API, webhooks and MCP. |
| Best for | map, search and AI rankings in one tracker | posting to many Google Business Profiles |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Local Dominator and Local Viking. How we grade
Price against what you get
Local Dominator starts at $33 a month and scores 2.3 out of 4 on features, ease of use and platforms. Local Viking starts at $39 a month and scores 2.3.
They score the same, and Local Dominator starts $6 a month lower. Of the other local SEO tools on the chart, 6 score higher than Local Dominator for less, and 6 score higher than Local Viking for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Local Dominator also covers site audit and AI search visibility.
At a glance
| Local Dominator | Local Viking | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $33 per month, billed annually ($39 billed monthly) | $39 per month for 1 listing |
| Free plan | None | None |
| Free trial | 7-day free trial of the Lite plan, no credit card required | None listed |
| Web | ||
| Made by | Local Dominator | LocalViking |
| Price read from | localdominator.co | app.localoptics.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Local Dominator
- AI tracking and geogrid scans are credit-based, or need an extra subscription charge once credits run out.
- API access and white-label reports start at Pro, $81 a month billed annually.
- Listing management beyond Google Business Profile is an extra charge, as a one-time service or an ongoing subscription.
- Plan cards promise rollover only from Pro (2 months) and Enterprise (3 months), though the FAQ says unused credits roll over monthly.
Local Viking
- No free trial or free plan is listed on the pricing page.
- Rank checks and geogrid scans spend credits: 1 keyword credit per rank type per check, 1 geogrid credit per grid point. Keyword credits do not roll over.
- White-label reporting and the geogrid widget start at the Pro plan.
- The marketing site still says Local Viking, but sign-up, pricing and the help center use the LocalOptics name.
Key features
Local Dominator
- Geogrid heatmaps
- Maps Google Maps rankings point by point across a target area, with local pack visibility and competitor comparison side by side.
- AI Tracker
- Tracks set prompts in ChatGPT, Gemini, Google AI Mode, Perplexity, Claude and Grok, with a visibility score, share of voice and the sources AI cites.
- SERP Tracker
- Follows keyword rankings in Google's regular search results over time, next to the map rankings.
- Google Business Profile management
- Edit hours, categories, posts and Q&A for each managed profile; Advanced and up add listing management and review velocity tracking.
- Site audit and AI Assist
- An automated technical SEO audit of the website, plus AI-written recommendations from scan results.
- White-label reports and API
- Branded, shareable reports with heatmaps and trends from Pro up, and a public API that includes AI Tracker data.
Local Viking
- Post scheduling
- Schedules standard, offer, event and alert posts to many profiles at once, with recurring posts, Spintax and location variables, and CSV bulk upload.
- Listing management and protection
- Edits profile details in one place, keeps a change log that includes Google's own edits, and alerts by email or SMS when anything changes.
- Rank tracking and geogrids
- Tracks keywords in the local pack, organic desktop and organic mobile, and runs live or scheduled geogrid scans with competitors at every point.
- Photo scheduling
- A media library that drip-schedules photos to profiles over weeks, with control over image metadata and file names.
- Reviews, audits and reports
- Reply to Google reviews across locations, run competitive audits against up to five rivals and send scheduled white-label reports.
- API, webhooks and MCP
- A public API, webhooks for new reviews and finished scans, a Looker Studio connector, and MCP connections for ChatGPT and Claude.
Plans
Local Dominator
Lite$33
per month for 1 profile, billed annually ($39 billed monthly)
AI Tracker, geogrid and SERP tracking, management of 1 Google Business Profile, 5,000 monthly credits and 1 team member.
Advanced$49
per month for 5 profiles, billed annually ($59 billed monthly)
10,000 monthly credits, 3 team members, listing management and the review velocity tool.
Pro$81
per month for 20 profiles, billed annually ($97 billed monthly)
30,000 monthly credits with 2 months of rollover, 10 team members, API access and white-label reports.
Powerhouse$164
per month for 45 profiles, billed annually ($197 billed monthly)
65,000 monthly credits, 15 team members and priority support.
Enterprise$333
per month for 100 profiles, billed annually ($399 billed monthly)
140,000 credits and 25 team members. Enterprise+ ($466, 150 profiles) and Enterprise Ultra ($804, 200 profiles) sit above it.
CustomCustom
Volume-based pricing with custom limits, SLAs and dedicated onboarding, through sales.
Local Viking
Single$39
per month for 1 listing
Unlimited posts and Google accounts, 1,600 keyword credits and 7,500 geogrid credits a month.
Starter$59
per month for up to 10 listings
3,200 keyword credits and 8,100 geogrid credits a month.
Pro$99
per month for up to 20 listings
5,600 keyword credits and 16,200 geogrid credits a month, white-label reporting and the geogrid widget.
Agency$149
per month for up to 40 listings
17,700 keyword credits and 24,300 geogrid credits a month, white-label reporting and the geogrid widget.
Enterprise$200
per month for up to 70 listings
26,600 keyword credits and 32,400 geogrid credits a month. Custom pricing for more than 70 locations.
Ways to pay less
Local Dominator
- Annual discount
Two months free with annual billing
Annual billing costs ten months of the monthly price: Lite is $33 a month billed annually against $39 monthly, saving $78 a year.
Local Viking
No public discounts listed.
Common questions
Which is cheaper, Local Dominator or Local Viking?
As of Oct 23, 2026, Local Dominator is cheaper to start with: $33 a month, against $39 a month for Local Viking. Local Dominator starts at $33 per month, billed annually ($39 billed monthly), and Local Viking starts at $39 per month for 1 listing.
Which has a free plan, Local Dominator or Local Viking?
As of Oct 23, 2026, neither Local Dominator nor Local Viking has a free plan. Local Dominator has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.